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Every issue of this newsletter gives you the exact systems, strategies, and principles I’ve used to generate 8 figures (almost entirely) with email marketing. So you can build your own systems that will carry you through the next algorithm change or recession. This is what actually works.

In today's issue:

“Hey Igor, this is my last shot.”

I’ve heard that line more times than I can count. Ten years trying to make money online. Twelve. Fifteen. And still nothing to show for it except a folder full of course logins and a bookshelf that looks like a guru convention.

So I start digging, because on the surface it makes no sense. How does someone spend a decade “learning” and never cross the line into earning?

They’ve taken courses from Russell Brunson, Ben Settle, Dan Kennedy. They can quote Alex Hormozi like scripture. They can map out the perfect email sequence on a whiteboard without breaking a sweat. But they haven’t written one and sent it to a real list. Or they wrote it and never set it live. Or they set it live and never drove a single lead into it.

Then they bought the next course.

That’s when it hit me: learning had become their productivity theater. It felt like progress because the notebooks were full and the highlights were everywhere, but the sales dashboard was empty.

I almost fell into that trap myself. When someone mentioned a two-tier webinar offer — $500 basic, $1,000 premium stacked with bonuses — the old me would’ve gone hunting for a course, studied it for a week, and built a perfect plan in a Google Doc.

The new me just modeled it and launched.

If it worked, great. If it didn’t, I tweaked it. And if it still flopped, I scrapped it and moved on, because by the time someone else was “getting ready,” I already had data telling me what to do next.

At some point, you stop being a student and start being a practitioner.

Doctors don’t become doctors by reading textbooks forever. They step into the ER, make decisions under pressure, and learn with real stakes on the table.

If you’ve got four hours this week for your business, spend one learning and three doing. Flip the ratio and protect it.

Otherwise, ten years from now you’ll be incredibly knowledgeable… and still broke.

There's a common misconception that to profit online you need to sell.

You've probably tried dropshipping, FBA, and even affiliate marketing and they all came down to that same idea that stops most beginners - selling.

But there's a new "no-selling profit system" that's slowly replacing all those methods.

My friend Chris spent $43,000 investigating every major make-money-online method being taught today. He wanted to see what was actually working in 2026.

And he’s found that these old methods are being replaced because traffic costs have doubled, ad account bans are happening at triple the rate, and conversion rates keep dropping.

But that’s why Chris and other top marketers are moving on…

To a simple system where Fortune 500 companies pay beginners $1,000 to $5,000+ per day without requiring any selling.

His students have generated over $364 million online, and now it’s your turn.

This Thursday at 2pm EST, we’re hosting a free training showing exactly what this system is and how to get started, even if you've failed at everything else.

Seats are limited.

Most people think good copy is the copy they like.

They write an email, lean back in their chair, reread it twice, and think, “This is going to crush.” I’ve done it too. I’ve spent two weeks building an email sequence, polishing every line, feeling like a proud parent watching their kid take their first steps.

Then we send it… and it bombs.

No sales. Or fewer sales than the “uglier” version we almost didn’t send.

That’s when you learn something uncomfortable: your feelings about your copy mean nothing. The only opinion that counts lives inside the numbers — open rates, clicks, conversions, revenue.

Email is forgiving, though. You get another shot tomorrow. It’s like that Tom Cruise movie where he keeps waking up and trying again. Every send is a reset button, and over time the volume compounds. Ten decent emails about the same offer often outperform one “perfect” masterpiece.

Perfection is ego. Deadlines are power.

If your email has to go out by 11 a.m. because you’re boarding a 9 p.m. flight tonight, you’ll write it, tighten it, and hit send whether it feels ready or not. Newspapers don’t wait for the editor to feel inspired. The press runs.

Set a real daily send deadline and honor it. Then let the market, not your mood, decide if you’re good.

Mark Manson once told me that trying to be happy all the time is the fastest way to feel miserable.

Yeah. Let that sink in.

In this conversation, the bestselling author of The Subtle Art of Not Giving a F*ck flips the whole self-help industry on its head. Instead of asking, “How do I get rid of my problems?” he asks, “What problems do I want?”

He said something that stuck with me: a homeless man has money problems. Warren Buffett has money problems. The difference isn’t having no problems — it’s having better ones.

We also talk about why chasing money works in the beginning… and why it stops working later. Plus, the story of the Brazilian island with no internet that led to two ideas that 10x’ed his business.

If you’re grinding, frustrated, or quietly wondering what this is all for, you’ll want to hear this one.

Go listen — and decide what you actually want to struggle for.

This one showed me something most “email gurus” won’t admit: email isn’t magic — it’s mechanics.

Open rates, segmentation, list hygiene, timing, deliverability… the boring stuff is what makes the money. Not the clever subject line you felt proud of at 1 a.m.

What I like about this book is that it forces you to treat email like a system instead of a mood. You stop obsessing over whether today’s message is brilliant and start asking whether your foundation is solid.

And that ties right back to today’s theme. Stop admiring the craft. Start running the machine.

If you’re going to send emails every day, you might as well understand what’s actually happening under the hood.

I multiply profits without increasing traffic.
Most entrepreneurs forget I even exist.

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