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Every issue of this newsletter gives you the exact systems, strategies, and principles I’ve used to generate 8 figures (almost entirely) with email marketing. So you can build your own systems that will carry you through the next algorithm change or recession. This is what actually works.

In today's issue:

I remember that New Year’s Eve, December 31, 2022, being quieter than usual. No parties or countdown chaos. We stayed home with the kids, cooked a proper dinner, opened presents, and eventually I ended up right here at my desk with my gaming setup, sinking five or six straight hours into Call of Duty without thinking much of it.

What made that night stick had nothing to do with the game. It was the number I saw later. That same day, my business did about $20,000 in gross revenue, and I didn’t touch a single thing. No emails. No calls. No “just checking in.” I wasn’t steering the ship, wasn’t hovering over dashboards, and wasn’t even mentally in the room.

That moment did something strange to my head because it exposed a lag I didn’t realize was still there. It takes years for your brain to catch up with the reality you’ve built. I used to talk about passive income while quietly believing I still had to work to sustain the success. I’d build leverage, then hover over it like if I looked away for too long, the whole thing might disappear.

These days, the leverage actually holds, and that changes more than the revenue. It opens up mental bandwidth. Time and space that gives enough margin to do things that don’t look productive on a spreadsheet but matter in real life in a way numbers never capture.

That’s how I ended up spending $1,600 creating a comic book where my daughter saves the town and rescues a bunch of stolen birds. I wrote the script, planned the story, hired the artist, and paid for the whole thing without flinching. Not because it was efficient or strategic, but because I could, and because I finally had the energy to care about something that didn’t need to pay me back.

I liked the process so much that I made three more. The third one is still my favorite. The villain is Xorg, an Oreo cookie monster who turns people into zombies by feeding them sugar. It was supposed to be educational. It completely backfired. Now every time she eats Oreos, she announces she’s turning into a zombie. Parenting has a way of laughing at your intentions while you’re still explaining them.

The real win goes further back. I have exactly one memory of playing football with my dad. Just one. He worked hard, he was exhausted, and when he wasn’t working, he needed to shut down. I get it now, but I also promised myself I wouldn’t repeat it.

I’m not perfect. I have days where I go quiet or pull inward, and that’s been with me since I was a kid. Still, I’m here. I listen. I pay attention when my daughter explains a game. I notice when my son wanders downstairs asking me to play.

That’s what leverage is for. Not to escape work, but to be present where it actually counts.

Most people spend years trying to figure out how to build a profitable online business from scratch…

Or waste time and effort by trying to put together various incomplete systems and frameworks given to them by gurus… 

But what if you could skip all that and just copy one that's already generating $10,016,226 in sales?

Today at 2 PM EST, I'm hosting a training where you'll discover how to copy my complete $10,016,226 online business instead of building one from scratch.

I'm walking through the offers, the pages, the automations, the traffic sources, the ads, and the affiliate promotions. Everything that makes the business work.

There's only 200 spots for the training, and the room tends to fill up fast. See you there.

I see this pattern constantly. I’ll ask a room, “Do you believe it’s possible to turn your monthly income into your hourly income?” Almost everyone says yes. No hesitation.

Later, after the call, the truth leaks out. “It’s great to see that it’s possible,” they say, “and now I see how it could be possible for me.” That gap explains why so many capable people stay stuck. They believe something works in theory, just not for them.

This isn’t mystical or motivational. It’s practical. If you don’t believe something can work for you, you won’t execute it cleanly. You’ll hesitate, cut corners, or look for reasons it won’t work, and you’ll usually find them. Belief drives thought, thought drives action, and action drives results.

Think about weight loss. Someone who believes they can’t lose weight will sabotage every plan they try. They might start, but they won’t follow through, not because the method failed, but because their identity already decided the outcome.

Most people carry a quiet self-image that says, “This is possible for others, not for me.” That belief becomes an invisible roadblock, and invisible roadblocks are the ones you keep hitting without knowing why.

My shift came when I stopped seeing success as reserved for a special group and started seeing it as a process. Reading Dan Kennedy’s Ultimate Sales Letter did that for me, not because of clever copy tricks, but because it showed me systems, not magic. Steps. Structure. Repeatability.

The question isn’t whether something is possible. It’s whether you’ve decided it’s possible for you.

Summits sound glamorous until you look at the math. On this episode, I sat down with Sophie Riley, who’s been behind the scenes of over 100 summits, and she said the quiet part out loud: most of them don’t do what people think they do.

Here’s one detail that stuck. Organizers love to talk about collective list size—100,000, 200,000 subscribers—and promise big exposure. In reality, only about 5% of speakers actually promote, and around 1% of the audience signs up. That’s a lot of work for very little momentum, especially if you don’t have anything ready to sell afterward.

We get into why summits aren’t a shortcut, why beginners burn out fast, and why throwing a summit before you have a real offer is often just procrastination dressed up as progress. Sophie also breaks down when summits do make sense, and what needs to be in place before you even consider one.

If you’ve ever thought, “Maybe a summit will finally move the needle,” this conversation might save you a few hundred hours—and a lot of false hope.

This book isn’t about hustling harder or managing time better. It’s about clearing the mental clutter that quietly drains your energy before you even start working.

What hit me was the idea that your brain is for having ideas, not storing them. When everything lives in your head—tasks, worries, half-decisions—you’re never fully present, and nothing gets your best attention.

It connects directly to leverage. The more you externalize and systematize decisions, the more mental bandwidth you get back, which is where real focus and better work actually come from.

It’s practical. It’s calm. And if you ever end a day feeling busy but weirdly unaccomplished, this book explains exactly why.

I whisper secrets to those who listen,
Guiding them through a crowded market.
Without me, you wander, lost in the noise.

What am I?

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