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Every issue of this newsletter gives you the exact systems, strategies, and principles I’ve used to generate 8 figures (almost entirely) with email marketing. So you can build your own systems that will carry you through the next algorithm change or recession. This is what actually works.

A few subscribers reached out to me recently asking for free coaching.

The pitch was always some version of the same thing. They have no money right now, and the second I help them earn their first commissions, they'll happily pay me out of the profits.

On the surface, it sounds reasonable. Generous, even. They're only asking for a running start.

I used to say yes to requests like that. I've coached people for free more times than I can count, back when I believed a little talent plus a little guidance was all anyone needed.

Here's what years of doing it taught me. The people who pay nothing almost always do nothing.

They don't take action. They don't follow through. They don't value a single thing you put in their hands. And here's the part that stung the first few times it happened to me: a few of them actually walked away resentful. I gave them my time, my shortcuts, my hard-won knowledge, and somehow I ended up the villain in their story.

It took me a long time to understand why. Then one day it clicked. People simply do not value what they never had to sacrifice for.

Before we go any further…

Today at 2pm EST, multi-millionaire investor Darren is joining me for a free live training where he'll walk through three simple strategies he uses to generate between $400 and $1,000+ per day.

Each strategy takes around 30 minutes a day to execute, and Darren has designed them to work for complete beginners and experienced investors alike.

He'll show you exactly what to invest in and when to sell, how current world events have created an unusual window of opportunity in the markets right now…

And how to time crypto and Bitcoin entries correctly, and how to build a portfolio positioned for serious long-term wealth.

Darren built his from scratch…

And he's designed these strategies specifically so beginners can get results fast without needing years of market experience first.

Seats are limited, and this event is expected to fill up fast.

Now, as I was saying…

Now, the obvious objection is that these folks are just broke. They'd love to invest, the money truly isn't there, and who am I to judge? I take that seriously, because I've been dead broke myself, working two jobs and watching every single dollar.

So let's look at where broke people's money actually goes.

How many people do you know who swear their account is empty, yet always find cash for a night at the pub? How many "broke" friends somehow never run out of cigarettes? How many are pre-ordering the next PlayStation or already booked on a trip to Mexico?

The money is there. It's almost always there. It just quietly flows toward whatever they've already decided matters to them.

I call this the emotional budget. Every person alive has one, including the ones living paycheck to paycheck. It's the invisible accounting system that decides what deserves a dollar and what doesn't, and it runs almost completely independent of the real number sitting in the bank.

Because money, when you think about it, is one of the most replenishable resources on earth. Short today? You get paid in two weeks. Can't wait two weeks? You've got something in a closet you could sell, hours you could pick up, a friend who'd lend it to you in a heartbeat. There's always a lever to pull when a person genuinely wants to pull it.

So when somebody tells me they want to build an income online but can't scrape together 47 or 97 dollars to begin, I already know exactly what I'm looking at. Their emotional budget hasn't moved. Making money online simply isn't real to them yet, no matter how badly they say they want it.

And I say all of this with zero judgment, because for years I was that exact person.

When I was dead broke, going nowhere, I had a little hobby. Zippo lighters. I'd hop on eBay and hunt down the cool ones, an AC/DC design, a skull, whatever caught my eye that week. I bought four or five of them over a couple of months without thinking twice.

I could have taken that same money and bought somebody's ebook on making money online. The thought never even crossed my mind. My emotional budget was pointed in the wrong direction, and I felt perfectly fine about it.

That changed later, after I met Stasia. My priorities shifted almost overnight. I remember staring at those lighters one afternoon and thinking, why on earth am I spending money on these? It made no sense anymore. The money in my pocket hadn't changed at all. I had.

And that's the whole thing, right there.

The subscriber who can't find 97 dollars today will magically find 97 dollars the moment making money online becomes real to him. Until that switch flips, no price is ever low enough. Free is still too expensive, because the cost was never really about the money.

So these days I stay skeptical the moment someone leads with "I can't afford it." I've learned that a person who is truly committed finds a way, and a person who isn't finds an excuse. The bike they've ridden for ten years could be sold. The car could become a bus pass. The options are endless for anyone who wants the result badly enough.

The ones who keep telling you they're broke are usually telling you something else entirely. They're showing you where you rank on their emotional budget.

And once you learn to hear that clearly, you stop chasing the people who were never going to move. You start pouring everything you've got into the ones who already decided they're all in.

P.S. Want to know why I care so much about this topic? I broke it down on this podcast episode. Listen, and you'll see why it should matter to you, too.