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Every issue of this newsletter gives you the exact systems, strategies, and principles I’ve used to generate 8 figures (almost entirely) with email marketing. So you can build your own systems that will carry you through the next algorithm change or recession. This is what actually works.

When I first got into this business years ago, I spent enormous amounts of time consuming information.

I read everything. Watched everything. Studied everything. Every new technique, every new framework, every new strategy someone published online — I was right there absorbing it. There was something genuinely satisfying about it. New ideas felt productive. Learning felt like progress.

After a few years of doing this, I noticed something uncomfortable.

I had become knowledgeable. But I had almost no practical experience to show for it.

Worse than that, I had developed a habit. The habit of studying instead of doing.

That distinction matters more than most people realize.

There's a common assumption in the online business world that learning is the foundation. You study first. You master the theory. Then you go execute. It feels logical because that's how most of life works. You don't operate on patients before medical school. You don't design buildings before architecture school.

But this business doesn't work that way.

This business is cart before horse. You learn the business by doing the business. The more time you spend reading and watching, the less time you spend acquiring the kind of knowledge that actually generates results.

The best analogy I can give you is parenting.

Before we go any further…

81% of Americans want to write a book, but only 1% ever actually do.

The reason is simple. They get stuck trying to figure out the title, the cover, the content, and wonder if anyone will even read it once it's done.

Most people think they need to be a celebrity with an incredible story, have natural writing talent, or spend decades grinding on social media before anyone will care about their wisdom.

None of that is true.

My buddy Rob Kosberg has helped over 1,500 people publish bestselling books using a proven system that extracts the book already inside you without requiring any writing talent at all.

His clients include professional athletes, US Ambassadors, Fortune 500 CEOs, and even a Shark from Shark Tank. He's a Wall Street Journal and USA Today bestselling author himself.

Publishing a bestselling book instantly bypasses the grind and grants you immediate authority, media attention, and the platform to impact thousands of people while getting paid for your wisdom - 

And now Rob has taken his proven blueprint even further - by showing you how to use AI to write your book faster and easier than you ever thought possible.

Today at 2 pm EST, Rob is hosting a free Write Your Book With AI workshop…

Where he'll show you the exact system for writing and publishing your book quickly, how to mathematically engineer a bestseller launch that forces the algorithm to work for you, and how to land TV, radio, podcasts, and media appearances regularly.

Registration is limited, but the recording will be available if you can't make it live.

Now, as I was saying…

You can read twelve books on raising children. You can attend seminars, listen to podcasts, watch documentaries, and have long conversations with experienced parents. You can show up to the hospital on delivery day feeling like an expert. And the moment that child enters your house, you realize something humbling.

None of that knowledge prepared you for anything.

The child doesn't behave the way the books described. Your reactions don't match what the experts predicted. The environment responds to you in ways no chapter ever anticipated. Within a few weeks, all those books look like decoration on a shelf. The real learning is happening in real time, every single day, through trial and error and exhaustion and small victories nobody wrote about.

Building an online business works the same way.

You can study email marketing for two years. You can read every book on copywriting ever published. You can watch a thousand hours of YouTube tutorials. And the moment you actually send your first email campaign to real subscribers, you'll discover that most of what you absorbed was either irrelevant, slightly off, or only useful in a context you weren't aware of.

The real education starts when you press send.

This is where another fear shows up for most people. The fear of mistakes.

In a lot of professions, mistakes carry serious weight. A surgeon who makes a mistake might end a life. An architect who makes a mistake might collapse a building. A pilot who makes a mistake might crash a plane. These professions require years of training because the cost of error is catastrophic.

Marketing is a different category entirely.

If you screw up an email campaign, nobody dies. If you mess up your landing page, no building falls down. The damage is contained almost entirely to yourself, and the worst-case scenario is usually that you wasted a few dollars and learned something the hard way.

Once you understand this, your relationship with mistakes should change completely.

Here's the thing most people miss about this business.

Your income has no real connection to your mistake count. They're separate variables. You can make tons of mistakes and still make tons of money. You can make almost no mistakes and make almost no money. You can be careful, methodical, and broke. You can be sloppy, fast, and rich.

Mistakes simply aren't the indicator most people think they are.

If anything, the people I've watched make the most money in this business have one quality in common. They're willing to make as many mistakes as possible, as fast as possible. They run a campaign, identify what broke, fix it, and run another one. Then another. Then another. By the time someone else has finished their second course, these people have already failed eleven times and figured out what works.

The people who make zero mistakes are usually the people making zero money. Because making zero mistakes means they haven't tried anything yet.

So my suggestion is simple.

Get into the doing phase as fast as you possibly can. Accept that you won't know everything. Accept that you'll get things wrong. I still get things wrong all the time. That's the cost of operating in the real world, and it's far smaller than the cost of operating in the imaginary one where you've prepared so thoroughly that you've forgotten how to actually start.

Books are useful. Courses are useful. Information is useful.

But none of it counts until you've sent the email, run the ad, made the offer, and seen what actually happens.

P.S. Want to know why I care so much about this topic? I broke it down on this podcast episode. Listen, and you'll see why it should matter to you, too.