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Every issue of this newsletter gives you the exact systems, strategies, and principles I’ve used to generate 8 figures (almost entirely) with email marketing. So you can build your own systems that will carry you through the next algorithm change or recession. This is what actually works.

In today's issue:

I stopped obsessing over preview text years ago, and not because I think it’s useless or because I don’t care about details. I just noticed, over time, that it carried far less weight than people think. Most of the time I leave it blank and let the first few words of the email do the work, assuming the reader will see those anyway. What surprised me wasn’t that this didn’t hurt results — it was that it often made no difference at all.

I’ve tested this in the most unfair way possible. I literally let other people send my emails. Same copy. Same offer. Same timing. These were peers promoting the same launches I was. Their results were fine. Mine were consistently better across the board — open rates, clicks, conversions, even click-to-sale numbers. I went looking for clever explanations and came up empty. The only meaningful variable was the sender. The email came from me.

That forced an uncomfortable realization. Sometimes people don’t open emails because of what you wrote. They open because of who you are.

I see this clearly in my own inbox. If an email comes from Mark Ling, I open it. Dan Kennedy? Same thing. Ben Settle? Doesn’t matter what the subject line says, I’m clicking. There’s a mental shortcut that happens when respect is already there. The name itself carries the weight, and everything else becomes secondary.

There’s a guy in Canada I like to read. Smart affiliate with deep experience. He emails maybe once a week, sometimes every other week, and almost every time he apologizes for not emailing more often. He knows he “should” be mailing daily, but he doesn’t. And yet, every time he shows up, I open the email without hesitation. Not because of frequency. Not because of hype. Because when he speaks, he usually has something worth saying.

The moment that really burned this lesson into my brain happened by accident. My email manager once sent out a message with a nonsense subject line — a literal placeholder that should never have gone out. I opened it, realized the mistake, and thought, “Well, that one’s going to tank.” The next day I checked the stats. The open rate was exactly the same as the email before it. Not close. The same.

That’s when it clicked for good. The asset isn’t the subject line. It’s the relationship.

Yes, you should still write good copy. Yes, subject lines matter, especially early on when no one knows who you are yet. But long term, the real work is earning enough trust and familiarity that your name alone buys attention in a crowded inbox.

So here’s the uncomfortable question to sit with: if your subject lines disappeared tomorrow, would anyone still open your emails?

The deadline for Aidan's 3-Click Commissions Program hit last night.

But I convinced Aidan to extend the offer for one more day so anyone who missed it has until tonight to get in…

However, to be fair to everyone who got in on time, I've pulled down most of my bonuses. 

But, if you join today, not only do you get access to Aidan’s complete system for getting commissions from billion-dollar companies like Samsung and Hilton by promoting free offers with simple action pages…

You're still getting my Ultimate Email Persuasion Playbook.

This is the complete collection of email campaigns, frameworks, templates, and subject lines that generated over $5,000,000 in sales. 

Every psychological trigger I've used to turn subscribers into buyers over the past decade.

Total value is $1,682. You're getting it free when you join Aidan's program before the final deadline tonight.

After that, everything comes down, and this offer is gone for good.

Most people treat money as neutral, assuming that if something pays well it automatically deserves more focus and more scale. That sounds practical, but it ignores a pattern you only notice after years of doing this for real.

What usually happens is simple. You find a way to make money that works on paper, but something about it feels off. You tell yourself it’s temporary, that you’ll automate it or tolerate it long enough to move on. And somehow, you never push it further. Money that feels bad to earn almost never gets scaled, no matter how good the numbers look.

I’ve lived this myself. There were opportunities that paid well but left me uncomfortable, whether it was promoting things I didn’t respect or taking on consulting work where clients paid big money only to argue and ignore the advice. The checks cleared, but I didn’t enjoy the process, so I stopped saying yes.

Then there’s the other kind of money. The kind tied to thank-you emails, real appreciation, and work you’d still want to do even if no one was tracking commissions. That money grows naturally because you don’t have to force yourself to keep showing up.

Here’s the rule I learned the hard way: if an income stream drains your energy or freedom, it will cap itself eventually.

Look at what you’re doing right now and notice which activities you’d gladly expand, and which ones quietly exhaust you. One of those deserves more attention. The other is already fading.

I sat down with Caleb O’Dowd, and if you think list building is about volume, this conversation will quietly mess with that belief. Caleb once spent $250,000 on ads to build an email list, not to get as many leads as possible, but to deliberately repel the wrong people.

What stood out wasn’t the spend, but the filter. He talks about adding financial and urgency qualifiers directly into lead magnets, even when it raises cost per lead, because the downstream math changes completely. Smaller list. Fewer headaches. Much higher buyer density.

We also get into why email is still the core asset, even in a world obsessed with AI, short-form video, and the next shiny channel, and how multi-channel follow-up (email, SMS, direct mail) compounds attention instead of diluting it.

If you care more about who joins your list than how many do, this episode will land.

This is a tiny book with an outsized effect — mostly because it gives you permission to quit.

And not in a lazy way. In a strategic way.

Most people either quit too early or stick with things far longer than they should. Bad clients. Dead-end income streams. Projects that “make sense” but somehow never get easier or better. This book draws a clean line between a temporary dip worth pushing through… and a dead end that will never reward your effort.

That distinction matters more than people realize.

I’ve seen businesses stall for years not because the idea was bad, but because the person refused to walk away from the wrong version of it. The Dip helps you recognize when persistence is smart — and when it’s just expensive stubbornness.

You’ll finish it in one sitting. You’ll think about it for a lot longer.

I am a silent hunter, always seeking,
Bringing new prospects to your door.
My success is measured by the connections I forge.

What am I?

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