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Every issue of this newsletter gives you the exact systems, strategies, and principles I’ve used to generate 8 figures (almost entirely) with email marketing. So you can build your own systems that will carry you through the next algorithm change or recession. This is what actually works.

If They Don't Buy in 15 Days, They'll Never Buy. Right?

A lot of times on the coaching call, some of my clients ask me a version of the same question.

"Igor, what happens to my subscribers after day 15 of my follow-up sequence?"

So I ask them, what's so special about day 15?

And they always tell me some variation of the same thing. They heard somewhere that if a subscriber doesn't buy within the first two weeks on your list, they're never going to buy. Ever. So why bother emailing them after that?

I've heard this enough times that I've stopped wondering where it comes from. But let me say it plainly, because it's quietly draining money out of your business: this is complete nonsense.

People don't expire. There's no internal timer that flips a subscriber from "buyer" to "dead weight" the moment they cross the fifteen-day mark. Whoever invented that idea was guessing, and a lot of marketers built their entire follow-up strategy on top of that guess.

I used to believe it too. When I first started running promotions to my list, I assumed that if someone hadn't pulled the trigger in the first week or two, they were a lost cause. Then I actually started paying attention to my own data, and what I found embarrassed me.

Before we go any further…

Everyone chasing real estate right now is focused entirely on houses.

It makes sense because houses are what every guru teaches, every investing show covers, and every investor in your market seems to be competing over at the same time.

My buddy Joe McCall has been doing something completely different for years.

He flips vacant land.

The empty lots and raw parcels most investors drive straight past without a second look. 

Unlike a house, vacant land doesn't need to be fixed up before it can be sold. 

There's no renovation project standing between you and a profit because dirt doesn't break down, rot, or need a new roof.

And because almost nobody in real estate is paying attention to land, the competition is a fraction of what you'd face chasing houses.

Joe is running a free 5-day Flip Dirt Challenge where he walks you through his entire process for finding, making offers on, and flipping vacant land.

You don't need a pile of cash to get started. Joe teaches you to find the deal first, because a strong land deal can attract buyers and partners on its own.

Now, as I was saying…

Then we ran a promotion where people could buy straight off the page without ever talking to my team. A sale came in, and out of curiosity, I pulled that customer's profile from our database. The last time we'd had any direct contact with that person was April of 2015. That's around two years before they finally bought.

Sit with that for a second. This person stayed on my list for twenty-four months, reading my emails, watching from the shadows, and only then decided they were ready. Twenty-four months is a long time. And remember, when it comes to driving traffic and building lists, my name carries weight in this industry. Igor's solo ads are the conversation at the dinner table. People know we deliver.

And it still took this customer two years.

Now, you might be telling yourself the only reason people take that long with you is because you don't have enough proof yet. No testimonials, no screenshots, no big name. If you just had more credibility, people would buy from you on day one.

I'm here to tell you that's a comfortable lie. The credibility didn't shorten the timeline for that customer. It didn't shorten it for Frank either.

Frank is another high-level client of mine. I'm changing his name here, though the story is exactly as it happened. The first time Frank ever heard of me, he applied for a solo ads coaching program I was running back then, looked at it, and decided not to move forward. A couple of years went by. Then one day, he turned around and joined my VIP Club, which runs nearly five hundred dollars a month. Frank followed me quietly for two, maybe three years before he ever gave me a dollar.

So what does this tell you, and why should you care?

It tells you that if you're just starting out, you cannot expect prospects to buy from you in the first seven days. Most of them simply won't. Some will, sure. A small slice of people make fast, emotional decisions and commit right away, and those same buyers tend to be the ones who ask for refunds, so be careful what you wish for. But your best customers, the ones who stick around and spend real money, usually take their time.

Here's the part that should change how you run your business. I regularly get sales from emails that went out months ago. Someone hits reply, and when I check the date they first received that message, it's three, four, five, six months back. They held onto it. They sat on it. And one ordinary afternoon, something shifted in their life and they were finally ready.

Why would somebody keep an email for half a year and only then act on it? Because people get busy. People get distracted. And most of all, people don't deal with a problem or chase a goal until the exact moment they're ready to, and not a second before. You can't schedule that moment for them. All you can do is make sure that when it arrives, you're standing right there in the inbox.

That's the whole game. You want to be the persistent, loyal, slightly entertaining marketer who's always there. Always present. Always offering something worth buying. Because you genuinely never know which day is the day. You don't know if they have the money yet. You don't know if they've even made the decision yet. So you email every single day, your entire list, and you keep a soft pitch in each one.

This is why so many of my VIP customers get on the phone with me for the first time and say almost the same sentence: "Igor, this is the first time we're actually talking, but I feel like I've known you for years."

The reason that happens is simple, and it's useful for you to understand. I show up every single day. I put a piece of myself and a real opinion into every email. Good day or bad day in their life, there's a message from me waiting. I became the one thing they could count on. That familiarity is what carries a stranger all the way through my funnel and turns them into a buyer.

We get excited about shiny new things, and at the same time, we're a little afraid of anything unfamiliar. Showing up daily dissolves that fear. Day after day, you stop being a stranger and start being the entity they trust, because trust is built from consistency and time, and those are the two ingredients almost everyone ignores.

So here's the lesson, and it doesn't matter where you are in your journey to apply it. Guru or complete nobody, mountain of testimonials or none at all, the rule is the same. Email every day. Don't skip a single one. Keep offering, keep showing up, and let the prospect buy on their schedule instead of yours.

Because the sale rarely happens on day one. It happens on the day they're finally ready. And the only marketers who get that sale are the ones who were still there when it came.

P.S. Want to know why I care so much about this topic? I broke it down on this podcast episode. Listen, and you'll see why it should matter to you, too.