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Every issue of this newsletter gives you the exact systems, strategies, and principles I’ve used to generate 8 figures (almost entirely) with email marketing. So you can build your own systems that will carry you through the next algorithm change or recession. This is what actually works.
In today's issue:
The Dead Sea Job I’ll Never Forget
Simple “No-selling” Profit System Replacing Affiliates and Amazon
What My Brother’s Job Taught Me About Settling
Inside the $100M Email Machine with Chris Orzechowski
Ready, Fire, Aim by Michael Masterson

"Email marketing is a marathon, not a sprint" – Scott Cohen

FROM MY WORLD
The Dead Sea Job I’ll Never Forget
Before I ever made money online, I had a very clear idea of the kind of life I didn’t want.
One of the jobs I had was near the Dead Sea, and getting there meant a 30-minute bus ride each way through winding mountain roads. When it rained, rocks would sometimes fall, and the road could shut down entirely. A few times, we were already on the way when heavy rain forced the buses to turn around and head back.
Those were my favorite days — not because of the scenery, but because it meant I didn’t have to work and I still got paid.
Most days weren’t like that. The commute meant leaving the house about an hour early and getting home an hour late, which quietly turned every workday into something much longer than it needed to be. Technically, we were supposed to get paid for that travel time, but nobody pushed the issue because jobs were scarce and people were just grateful to have one.
The work itself didn’t help either.
At one hotel job, I occasionally had to substitute in the laundry room when someone didn’t show up. If you’ve ever done that kind of manual work, you know how relentless it can feel — hot rooms, heavy loads, constant movement with no real pause. After a few shifts in there, I realized something about myself: manual labor simply wasn’t a life I wanted.
So when I discovered it was possible to build something online, I paid attention.
Writing emails was intimidating at first because I had no idea what I was doing. But the more I practiced, the more it started to feel like journaling — almost therapeutic. I began experimenting with subject lines, storytelling, different openers, and PS lines, and eventually I built a swipe file with hundreds of subject lines and over a thousand PS variations I could draw from whenever I wrote.
Then one day, I sent an email and saw something incredible happen.
About $700 came in from that one email.
Back when I lived in Israel, $700 was roughly a month's work for me. Now it showed up after sending a simple email that took less than 500 words to write.
That was the moment everything clicked.
You can sit at your computer, write a short electronic letter, press send, and watch money appear on the other side. It honestly felt like discovering a kind of magic — except the wand wasn’t a stick.
It was the send button.
And the moment I saw my first commission — $124.37 — I knew I’d found the path I was going to stay on.

SMILE, THEN SCROLL


THE INSIDER DEAL
Simple “No-selling” Profit System Replacing Affiliates and Amazon
There's a common misconception that to profit online, you need to sell.
You've probably tried dropshipping, FBA, and even affiliate marketing, and they all came down to that same idea that stops most beginners - selling.
But there's a new "no-selling profit system" that's slowly replacing all those methods.
My friend Chris spent $43,000 investigating every major make-money-online method being taught today. He wanted to see what was actually working in 2026.
And he’s found that these old methods are being replaced because traffic costs have doubled, ad account bans are happening at triple the rate, and conversion rates keep dropping.
But that’s why Chris and other top marketers are moving on…
To a simple system where Fortune 500 companies pay beginners $1,000 to $5,000+ per day without requiring any selling.
His students have generated over $364 million online, and now it’s your turn.
Tomorrow at 2pm EST, we’re hosting a free training showing exactly what this system is and how to get started, even if you've failed at everything else.
Seats are limited!!.

MINDSET MAKEOVER
What My Brother’s Job Taught Me About Settling
Spend enough time around traditional jobs, and you start noticing something strange.
Some people carry the entire operation on their backs… and still behave like they’re lucky just to be there.
I see this with my brother all the time. He works at a bakery where he’s basically the one opening the place, closing the place, running the operation, while the owner’s family members work there as employees and barely lift a finger. He’s the one who knows the numbers, the logistics, the customers — the kind of knowledge that could easily run a bakery chain.
And yet he stays.
Not because he has to… but because he accepts the situation.
That’s the quiet trap most people fall into.
They adjust their expectations downward until the situation feels normal.
But entrepreneurship tends to start with the opposite instinct.
For me, the breaking point was simple: I never accepted being told what to do by someone I believed was less capable than me. Not out of ego, but out of a deep sense that something about that equation didn’t make sense. So every time I found myself in those situations, the discomfort pushed me to look for something bigger.
Over time, I realized something important.
Success rarely begins with opportunity — it begins with standards.
When I reached a certain income level, I immediately set the next target. When my lifestyle improved, I set a higher bar. Even in relationships and personal growth, the same pattern applies because standing still eventually leads to complacency.
That constant pursuit is what keeps entrepreneurs moving.
And the truth is simple.
If you don’t define your minimum standard for life, someone else will define it for you.
So here’s something worth asking yourself today.
What’s the next standard you’re setting… before comfort convinces you to stop climbing?

FOR YOUR LISTENING PLEASURE
Inside the $100M Email Machine with Chris Orzechowski
Most people think email marketing is simple: build a list, send emails, make sales.
But when I sat down with Chris Orzechowski — who’s written 15,000+ emails and generated $100M+ in sales — he reminded me that the real edge isn’t tools or hacks.
It’s knowing exactly who you’re writing to.
In this episode, we unpack segmentation, why email reach is owned while social reach is rented, and why small, targeted lists often outperform massive generic ones.
If email is part of your business, there are a few ideas here you’ll probably want to steal.

CURATED READS
Ready, Fire, Aim by Michael Masterson
What I like about this one is how brutally honest it is about growth. Most entrepreneurs waste time trying to perfect systems too early, but this book makes a different point: early on, the real job is simply selling enough to stay alive.
Once sales are happening, you can optimize.
That shift in thinking helped me stop over-engineering things and start focusing on the one activity that actually moves a business forward — making offers.
If you’ve ever caught yourself polishing details instead of pushing the business ahead, this book is a good reminder that progress almost always beats perfection.

RIDDLE ME THIS
Can You Crack The Code?
I reward patience but punish ego.
The more you test me, the more I pay you.
What am I?
Think you've cracked the code? Reply to this email with your guess, and see if you're right!
I cost almost nothing to create,
And yet, can double your revenue overnight.
Change me slightly, and everything shifts.
The answer is: Headline.

How did today’s edition land for you?



