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Every issue of this newsletter gives you the exact systems, strategies, and principles I’ve used to generate 8 figures (almost entirely) with email marketing. So you can build your own systems that will carry you through the next algorithm change or recession. This is what actually works.

In today's issue:

A while back, I was talking with a student who proudly told me he had 10,000 people on his email list.

Then he casually mentioned something that made me stop.

“I haven’t emailed them in about a year.”

Now imagine someone buying a Ferrari… parking it in the garage… and never taking it out for a drive. Not even once on a quiet Sunday afternoon around the neighborhood.

That’s exactly what happens when people build an email list and then don’t use it.

Because the real power of a list isn’t the number of subscribers. It’s the leverage it gives you. When I sit down to write an email, it usually takes about 30 minutes. I load it into my email software, click send once, and the system dispatches that message to thousands of people automatically. I’m not copying and pasting anything. The technology handles all of it while I move on with my day.

So the work stays the same even as the audience grows.

If you have 10,000 subscribers and you earn just $1 per subscriber per month, that’s $10,000 from the exact same 30-minute email. Grow the list to 100,000 people, and the process doesn’t change. Still one email. Still one click. The only thing that changes is the scale of the result.

That’s leverage most people never experience in their entire career.

Yet people freeze because they’re afraid the email won’t be perfect. They stare at a simple 500-word message as if sending it might somehow break the internet.

But email is forgiving.

You can send a mediocre email today and a better one tomorrow, and nobody’s life falls apart. What matters is staying visible and staying present, because the business that emails its list regularly becomes the one people remember.

The one that stays silent slowly disappears.

So here’s the real question.

Did you park your Ferrari… or are you actually driving it?

There's a reason your favorite celebrities all use email lists - and it’s probably not what you think.

Arnold Schwarzenegger has all his fame and fortune, and he chose to start a daily email newsletter. 

Matthew McConaughey sends one every Friday. Oprah publishes 9 different email newsletters.

When Louis C.K. lost his career, he sent one email to 45,000 people and made $1,000,000 in 12 days. He used that list to announce tours, sell tickets, and turn his novel into a New York Times best-seller.

People keep saying email is dead, but the gurus deliver your $997 course via email after you buy. Webinar platforms send join links via email. Product launches generate 7 figures via email.

When you buy concert tickets, the QR code arrives in your inbox. When Amazon can't deliver your package, the notification hits your inbox.

The Wall Street Journal, McKinsey, and Forbes all published research showing email delivers between $32 and $45 for every $1 spent.

I wrote The Second Act to show you how to build your own email list using what I call the “Greenhouse Method”. 

Get it for $9.99 using coupon code SHIP4FREE right now.

One of the most powerful things you can learn in business — and honestly in life — is how much your “frame” controls everything.

Most people don’t realize they’re even looking through one.

When I was younger, my frames about success, money, and achievement were terrible. I had all sorts of quiet assumptions running in the background about what was possible and what wasn’t. And because those assumptions felt normal to me, I never questioned them.

That’s the tricky part.

Your actions always follow your frame.

For example, I used to believe something simple but damaging: if certain things ran in your family — like being overweight — then that was basically your fate. If that’s the lens you’re looking through, you’re not exactly jumping out of bed excited to change your habits.

Because why bother?

Once that frame changes, everything else changes with it. Suddenly the focus shifts from genetics to behavior. From fate to responsibility. And once that shift happens, your decisions start moving in a completely different direction.

Change the frame, and the actions change automatically.

This is why I’m obsessed with finding better angles when I write or promote something. A single reframing can make someone see a problem — or an opportunity — in a way they literally couldn’t see before.

And once you see it… You can’t unsee it.

So here’s something worth thinking about today:

What belief are you treating like a fact… that might just be a bad frame?

In this episode, I sit down with John Assaraf, founder of Brainathon and a two-time New York Times bestselling author who has spent decades studying how the brain shapes success.

What stuck with me most was the turning point in his story.

At 19 years old, John was working in a factory earning $1.65 an hour, running with the wrong crowd, and heading toward a future that didn’t look promising. Then a mentor asked him one simple question:

“Are you interested in success… or are you committed to it?”

That moment forced him to change everything — his habits, his identity, and the way he thought about what was possible. Within six months he made $31,000 in real estate, more than his father earned in a year.

In this conversation we unpack how the brain forms success patterns, why people unconsciously sabotage themselves, and why most affirmations fail before they ever become real habits.

If you’ve ever wondered why some people stay stuck while others keep leveling up, this episode will make a few things click.

This book shaped the way I think about marketing.

Brian spent decades inside one of the most successful direct response publishing companies in history, and this book reads like a backstage pass to everything he learned along the way.

What hit me most is the philosophy behind the title: always give your audience more value than they expect. Not because it sounds nice, but because it builds trust that compounds over time.

And trust, in marketing, is the closest thing we have to a long-term unfair advantage.

If you’re building an email list, selling anything online, or trying to create a real relationship with your audience, this one will quietly upgrade the way you think about business.

The more you protect it, the more you get done.
Give it away carelessly, and everything slows down.
Every entrepreneur wishes they had more of it.

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