Welcome to another issue of the no-BS newsletter dedicated to demystifying the world of passive income, where we share practical, reliable strategies to build and sustain income streams that work for you.

If you want to help someone else make money while they sleep, forward this email to them.

In today's issue:

• The Emotional Shortcut to Converting Like Crazy

• The Fishing Formula

• 7 Biblical Mindset Hacks Marketing Millionaires Swear By With Diane Hochman

• Motivation, Redefined

FROM MY WORLD

The Emotional Shortcut to Converting Like Crazy

Let me ask you this: how often do you convince someone with cold, hard logic? Rarely, right?

Maybe you’ve tried giving your buddy “rational” advice only to have them nod, smile, and completely ignore it. 

Or—better yet—you’ve tried reasoning with your spouse in the middle of an emotional debate. 

Spoiler: logic doesn’t stand a chance.

So why do most marketers make the same mistake when trying to sell?

I used to think facts would win people over. I’d craft long-winded explanations, lay out bulletproof systems, and back it all with irrefutable proof. 

Know what I got in return? Crickets.

Here’s what changed the game: emotion rules the decision-making process.

The best marketers spend 80% of their effort creating an airtight emotional case and 20% using logic to validate it.

Think about it. When people buy a Ferrari, are they buying horsepower and torque stats? No! They’re buying the feeling of roaring down the highway, the envy of their neighbors, and the thrill of luxury.

If you want your prospects to act, you need to tap into what drives them emotionally. Their fears. Their dreams. Their pain points.

Here’s a trick: Head to Amazon, look up best-selling books in your niche, and read the one-star reviews. 

Seriously. People’s frustrations in those reviews will reveal the raw, emotional pain points you need to address in your messaging.

Want to sell better? Stop leaning on logic and start mastering emotion. Because until you do, your prospects will nod, smile, and walk away—just like your buddy ignoring your advice.

MY GIFT FOR YOU

I Want To Ship You a Copy of My Book

As our way of saying thanks for subscribing to the newsletter, we’d like to ship you a free copy of the Amazon best-seller List Building Lifestyle: Confessions of an Email Millionaire. This book shows how to build a scalable passive income online even if you’ve got no previous experience.

Claim your no cost copy by texting the word BOOK to +1 (917) 979-4483

You can also just click the button below if you’re reading this on your mobile device.

TEXT 'BOOK' TO CLAIM YOUR FREE COPY

This book costs $20 on Amazon, but if you text the word BOOK to +1 (917) 979-4483, you’ll receive a special link allowing you to get a free copy of the book plus $3,251.88 in bonuses (just chip in on S&H).

MINDSET MAKEOVER

The Fishing Formula

Here’s a dirty little secret: The most successful marketers don’t chase clients—they attract them. They make it look effortless. So, what’s their secret sauce?

Think of marketing like fishing. The bait you use determines the fish you catch. 

Want bigger fish? Better bait. Want fewer "tire kickers" and more buyers? Then you’ve got to choose your bait wisely and put it where the right fish swim.

But here’s the kicker: The bait isn’t your product. It’s your content.

And not just any content—content that solves problems your ideal clients are actively struggling with. They’re already Googling solutions. 

Your job? Be the solution they find.

But before you whip out your laptop and start crafting your masterpiece, here’s the step most people skip: Get crystal-clear on who you’re trying to attract. 

If you don’t know who you’re fishing for, you’re wasting bait.

Trust me, I made that mistake early on. I was marketing to people like me.  Big mistake. I’m not my best customer. 

You need to step into your customer’s shoes, understand their fears, frustrations, and fantasies, and then speak directly to that.

Here’s how you can start:

1. Study Your Ideal Client – Find out where they hang out, what they read, and what keeps them up at night.
   

2. Create Problem-Solving Content – Address the exact challenges they face. (Pro tip: Think tactical and emotional.)
   

3. Focus on Their Fears and Aspirations – Show them you get them better than they get themselves.

It’s not about casting the widest net—it’s about casting the right one. The difference? Endless frustration versus clients showing up eager to buy.

Here’s your challenge: Get out there today and have real conversations with your market. Find their pain points. Then, turn that pain into your next blog post, video, or email. You’ll be amazed at the difference when you’re speaking directly to their hearts.

Remember, it’s not about being a guru; it’s about being useful.

FOR YOUR LISTENING PLEASURE

7 Biblical Mindset Hacks Marketing Millionaires Swear By With Diane Hochman

How saturated is your niche? Chances are, if there’s any money in it, it’s drenched with competitors. How do you stand out? How do you make people not only pay attention to you, but be dying to work with you? Both questions have been troubling me for a long time.

I decided to ask Diane Hochman, millionaire entrepreneur mom who’s the #1 all time earner in My Lead System Pro. Over the next half an hour she shares the 7 biblical hacks marketing superstars use to go from nobody’s to the who’s-who! Of course, your unruly is no different.

When I mastered hack number 4, my earnings skyrocketed as did my self-confidence, in business and life.

Listen in. 

CURATED READS

Motivation, Redefined

If you’ve ever wondered why some people thrive in their work while others just go through the motions, Daniel H. Pink’s Drive will blow your mind. 

Forget the old-school carrot-and-stick approach to motivation—this book dismantles that myth faster than a Ferrari hits 60 mph.

Pink reveals the three elements of real motivation: autonomy, mastery, and purpose. It’s not about dangling bonuses or threatening penalties. It’s about giving people control, helping them improve, and connecting their work to something bigger than themselves.

Why does this matter for you? Because understanding motivation isn’t just for managers or coaches—it’s for anyone looking to inspire themselves or others to achieve more. Imagine creating a business, a team, or even a life where everyone is genuinely driven—not by obligation, but by passion.

Here’s the kicker: If you’re building an online business, understanding what motivates you and your audience is the secret sauce to unstoppable growth. Grab this book today, and let it change the way you think about work, success, and achievement.

RIDDLE ME THIS

Can You Crack The Code?

I drive you to action, yet I’m not a car.

I’m what you chase, but I’m not that far.

I’m the reason for effort, the fruit of your aim,

Without me, your work won’t feel the same.

What am I?

Think you've cracked the code? Reply to this email with your guess and see if you're right!