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Every issue of this newsletter gives you the exact systems, strategies, and principles I’ve used to generate 8 figures (almost entirely) with email marketing. So you can build your own systems that will carry you through the next algorithm change or recession. This is what actually works.

In today's issue:

When I first got started, giveaways were the shiny object everyone swore by.

You’d land on this big, flashy page stacked with “experts” offering software, books, templates, memberships—10, sometimes 20 different gifts. All you had to do was opt in once and boom… jackpot.

Except it wasn’t.

Because that one opt-in quietly put you on 10 different email lists. Which means within minutes, your inbox looked like a Black Friday riot. Ten marketers “welcoming” you. Ten pitches. Ten follow-ups. All at once. Tell me—do you think that’s a good user experience?

It gets overwhelming fast. And overwhelmed people don’t buy.

If your offer is bulletproof—so irresistible it punches through the noise—you might survive that chaos. But that’s a big “if.” Most of the time, what you’re building isn’t a buyer list. You’re building a freebie-seeker convention.

I know because I did it.

Even after I discovered solo ads, I still jumped into JV giveaways thinking I’d “boost” my list. I’d mail my audience, promote the giveaway, and play nice with the other marketers. On paper, it looked like leverage.

In reality? It was a saturation machine.

Leads were getting blasted by hundreds of emails almost instantly. Instead of growing my relationship with my subscribers, I diluted it. I didn’t grow my list—I polluted it. And here’s the kicker: when I stopped doing giveaways, I didn’t see a drop in sales. Not in response. Not in revenue. Nothing.

That’s when it hit me.

A “giveaway” attracts people who want… giveaways. Not buyers.

So instead, I leaned into ad swaps. If I have 5,000 subscribers and Jack has 5,000 subscribers, we trade a single email drop. No chaos. No list dumping. Just one clean recommendation. Done once a week or once every two weeks, it’s a steady, controlled boost—without torching trust.

And trust is everything.

More subscribers doesn’t mean more money. Better subscribers does.

Before you chase the next “10,000 leads overnight” tactic, ask yourself: are you building a list of buyers… or a list of people trained to expect free stuff forever?

There's a common misconception that to profit online, you need to sell.

You've probably tried dropshipping, FBA, and even affiliate marketing, and they all came down to that same idea that stops most beginners - selling.

But there's a new "no-selling profit system" that's slowly replacing all those methods.

My friend Chris spent $43,000 investigating every major make-money-online method being taught today. He wanted to see what was actually working in 2026.

And he’s found that these old methods are being replaced because traffic costs have doubled, ad account bans are happening at triple the rate, and conversion rates keep dropping.

But that’s why Chris and other top marketers are moving on…

To a simple system where Fortune 500 companies pay beginners $1,000 to $5,000+ per day without requiring any selling.

His students have generated over $364 million online, and now it’s your turn.

This Thursday at 2pm EST, we’re hosting a free training showing exactly what this system is and how to get started, even if you've failed at everything else.

Seats are limited.

A few years ago, I had four marketing campaigns bomb in one month.

Not “meh” results. Not break-even. I mean, completely bombed. Between two products and multiple pushes, we burned through over $50,000 in ad spend testing angles, funnels, and positioning.

And here’s the strange part. I didn’t feel devastated. Not for a second.

When I first started, one failed landing page would ruin my week. I’d launch an ad, watch it eat money, and spiral: “Why isn’t this working? What’s wrong with me?” It felt personal. Like every campaign was a verdict on my intelligence.

But after 100… 200… 300 marketing experiments, something shifts.

It stops being “failure.” It becomes data.

That’s the frame. Everything is a test. A $20,000 test is still just a test. An email that flops? Data. A split test that tanks? Data. When you remove the “be all, end all” pressure, you stop choking your own performance because you’re no longer trying to save your identity—you’re just trying to improve the result.

Successful people don’t avoid setbacks. They shorten recovery time.

Sometimes that means going for a run. Sometimes it means zoning out with video games for a night. But the real muscle is this: getting back to work fast. Not next month. Not “after I feel better.” Fast.

If it’s an experiment, you can’t fail—you can only measure.

Today, try this: the next thing you launch—email, offer, ad—label it “Test #1.” Not “This has to work.” Just a test.

Then run the next one.

Kyle Dana, Marketing Director at Digistore, sat down with me to talk about something most marketers are still scared of:

Emailing too much.

Digistore—one of the fastest-growing affiliate networks in the U.S. and Europe—has been going head-to-head with ClickBank, and Kyle sees the data across vendors and affiliates every single day. One thing is crystal clear: the people who win are not shy with their list.

We got into frequency. Most marketers hesitate to email daily because they’re afraid of “annoying” subscribers. Kyle’s take? If the content is relevant to why they opted in, you’re not annoying them—you’re serving them. Sometimes, multiple emails per day work, as long as they’re fresh and non-repetitive.

Then we hit segmentation. Not fake personalization like “Hey {FirstName}.” Real tagging. Targeting frequent openers. Separating buyers from non-buyers. Sending specific offers to specific interests.

Generic emails create generic results.

If you’re sitting on a list and barely touching it, this conversation might sting—in a good way.

Give it a listen and steal one strategy you can implement this week.

If you want to understand why some ads pull like crazy while others die quietly… read this.

Caples was running ads long before Facebook pixels and fancy dashboards. And yet the principles he teaches—strong headlines, specific claims, measurable results—still outperform most “modern” marketing fluff.

What hits me every time is his obsession with testing. Not guessing. Not “feeling.” Testing headlines against headlines. Offers against offers. Letting the market decide.

Sound familiar?

When you treat every campaign like an experiment, you stop taking losses personally. You start looking for variables to tweak. Caples was doing split tests decades ago with nothing but mail-order ads and patience.

The market doesn’t care about your opinion. It cares about proof.

Read it slowly. Then rewrite one of your headlines using his approach.

I cost almost nothing to create,
And yet, can double your revenue overnight.
Change me slightly, and everything shifts.

What am I?

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