Welcome to another issue of the no-BS newsletter dedicated to demystifying the world of passive income, where we share practical, reliable strategies to build and sustain income streams that work for you.

If you want to help someone else make money while they sleep, forward this email to them.

In today's issue:

• The Traffic Goldmine Hiding in Plain Sight

• Why Trying to Please Everyone is Killing Your Business

• 10 Commandments of Magnetic Direct Response Marketing with Darcy Juarez

• The Book That Kills the “Mr. Nice Guy” Mindset

FROM MY WORLD

The Traffic Goldmine Hiding in Plain Sight

Ever heard the joke about the guy who thought becoming a nuclear physicist was easier than learning SEO?

Yeah, that’s not even a joke. That’s real life.

SEO is brutal. It’s like trying to solve a Rubik’s cube while blindfolded… and the cube keeps changing colors.

But here’s the thing: if you can crack it, you can basically print money.

You get access to hyper-targeted traffic—people actively searching for what you’re selling. You don’t have to beg for attention. You don’t have to chase people down. 

They come to you.

But if SEO makes your head spin faster than a fidget spinner on steroids, there’s a simpler way.

YouTube.

Now, why YouTube and not TikTok or Facebook?

Because YouTube is the second largest search engine in the world. People go there looking for answers, solutions, and advice. They don’t just scroll mindlessly like they do on TikTok or Facebook.

Yeah, TikTok can sell a book here and there. But for real, sustainable, long-term traffic? YouTube is king.

I know guys who rake in six figures a month—all organically. 

No paid ads. No begging Facebook to “boost” their posts. Just pure organic traffic from YouTube.

Some of the most successful online entrepreneurs today have built their empires on YouTube, using it as their primary source of traffic and revenue. 

They don’t rely on gimmicks, hacks, or algorithm loopholes. They just show up, provide value, and attract an audience that actually wants to hear from them.

Now, is YouTube more work than spamming Facebook groups? Yeah.

You gotta create videos. Show up consistently. Deliver value.

But the reward? You get a real audience that actually cares about what you say.

Meanwhile, Facebook is a ghost town for organic reach, and TikTok… well, let’s just say unless you’re selling dance lessons or viral kitchen gadgets, good luck making bank there.

Every platform attracts a different kind of crowd. If you’re selling women’s shoes, Instagram and Pinterest make sense. 

If you’re doing B2B, LinkedIn is where the gold is.

But for anyone looking to build a sustainable online business? YouTube is where the smart money is.

Now, what are you gonna do about it?

MY GIFT FOR YOU

I Want To Ship You a Copy of My Book

As our way of saying thanks for subscribing to the newsletter, we’d like to ship you a free copy of the Amazon best-seller List Building Lifestyle: Confessions of an Email Millionaire. This book shows how to build a scalable passive income online even if you’ve got no previous experience.

Claim your no cost copy by texting the word BOOK to +1 (917) 979-4483

You can also just click the button below if you’re reading this on your mobile device.

TEXT 'BOOK' TO CLAIM YOUR FREE COPY

This book costs $20 on Amazon, but if you text the word BOOK to +1 (917) 979-4483, you’ll receive a special link allowing you to get a free copy of the book plus $3,251.88 in bonuses (just chip in on S&H).

MINDSET MAKEOVER

Why Trying to Please Everyone is Killing Your Business 

Most people start their business trying to be everything to everyone.

Big mistake.

When you try to serve everyone, you end up serving no one. 

You become just another face in the crowd, another business people scroll past without a second thought.

The truth? The most successful brands—whether big or small—win because they focus on one thing.

Think about it. 

Amazon didn’t start as “the everything store.” It was just books. Zappos? Just shoes. Apple? Just computers.

They nailed that one thing so well that people couldn’t ignore them. Only then did they expand.

But here’s where most entrepreneurs screw up…

They start their business, get desperate for cash, and the second someone waves money at them, they pivot.

Then another offer comes in, and they pivot again.

Soon, they’re running in ten different directions—offering services they don’t even like, all because they’re afraid to say “no.”

That’s a death sentence for growth. Until you become known for something, you’re just noise.

And it’s not just about your business—it’s about your customers too.

You don’t need to convince everyone to buy from you. You need to find the right people—the ones who are already looking for what you offer.

Ever notice how some customers need endless convincing while others buy on the spot? That’s because some people are a perfect match for what you do, and others… well, they just aren’t.

Instead of wasting energy trying to twist arms, find the buyers who "get it" instantly—the ones who hear your pitch and say, “Where have you been all my life?”

Because here’s the harsh truth: If you have to convince someone, you’ve already lost.

So, ask yourself:

• What’s the one thing you want to be known for?

• Who are the exact people looking for that?

• And are you chasing random opportunities, or are you staying true to your brand?

The businesses that get this right don’t just survive—they thrive. 

So, what’s your one thing?

FOR YOUR LISTENING PLEASURE

10 Commandments of Magnetic Direct Response Marketing with Darcy Juarez

Co-author of "No BS Direct Marketing for Non-Direct Marketers" with Dan Kennedy is here to share powerful marketing principles and real-life success stories. In this episode, we explore the 10 Commandments of direct marketing, the message-market-media triangle, and how to effectively follow up with your customers. We'll also discuss how small business owners can get a free copy of the book and use these tactics to improve their businesses. 

Stay tuned for actionable insights and strategies to elevate your marketing game!

CURATED READS

The Book That Kills the “Mr. Nice Guy” Mindset

Being the nice guy sounds like a great strategy—until it isn’t.

Always saying yes, avoiding conflict, and putting others first might feel like the right thing to do, but in reality, it leads to frustration, resentment, and getting overlooked. 

Meanwhile, the people who set boundaries, ask for what they want, and refuse to apologize for it? They’re the ones winning.

Dr. Robert Glover rips apart the Nice Guy Syndrome, showing how people-pleasing destroys success in business, relationships, and life. He lays out a no-BS path to breaking free from approval-seeking and stepping into true confidence and power.

This isn’t about becoming rude or selfish. It’s about finally putting yourself first—without guilt, without fear, and without waiting for permission.

RIDDLE ME THIS

Can You Crack The Code?

I speak without a mouth 

and hear without ears. 

I have no body, 

but I come alive with wind. 

What am I?

Think you've cracked the code? Reply to this email with your guess and see if you're right!