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Every issue of this newsletter gives you the exact systems, strategies, and principles I’ve used to generate 8 figures (almost entirely) with email marketing. So you can build your own systems that will carry you through the next algorithm change or recession. This is what actually works.

A friend showed me a sales trick years ago that may never survive in the real world. Online, it works almost every time.

Picture this. You walk into a car dealership to buy a Ferrari. You have the money. You're ready to drive one home today. The salesman quotes you $200,000, and that's a fair price for the car.

Then you stroll down the street to a second dealership. Same exact Ferrari. This one costs $220,000. Twenty thousand dollars more.

There's a catch, though. Put down a deposit before the end of the day, and they hand you a Rolls-Royce on top of it. Free.

So which one gets your money?

You already know the answer. You happily pay more at the second dealership, because the bonus is worth more than the extra you're spending. The Rolls-Royce makes the decision for you.

This will never happen at an actual car lot. Frank Kern came up with the metaphor, and he was right that it lives entirely on the internet. But it captures something I've watched play out in my own business for years. The technique has a name. It's called value stacking.

Here's the problem it solves.

Before we go any further…

This Thursday at 2pm EST, multi-millionaire investor Darren is joining me for a free live training where he'll walk through three simple strategies he uses to generate between $400 and $1,000+ per day.

Each strategy takes around 30 minutes a day to execute, and Darren has designed them to work for complete beginners and experienced investors alike.

He'll show you exactly what to invest in and when to sell, how current world events have created an unusual window of opportunity in the markets right now…

And how to time crypto and Bitcoin entries correctly, and how to build a portfolio positioned for serious long-term wealth.

Darren built his from scratch…

And he's designed these strategies specifically so beginners can get results fast without needing years of market experience first.

Seats are limited, and this event is expected to fill up fast.

Now, as I was saying…

When you promote a business opportunity or an affiliate offer, you don't control the product. You have no say in the price, the sales page, or the upsells. Worse, you're usually one of dozens of people pushing the exact same thing. The customer can buy from you, or they can buy from a big-name top earner with a massive following. Most of the time, they buy from the big name.

I've watched new marketers get crushed by this over and over. They introduce a prospect to a company, do all the hard work of warming them up, and then watch that prospect turn around and join under some celebrity instead. It feels unfair. It is unfair. But that's the marketplace we all play in.

Value stacking is how you flip the table.

Instead of selling the same naked offer everyone else sells, you wrap your own bonuses around it. You take the base offer and pile your own products, tools, and training on top until your version becomes the obvious choice. You become the dealership giving away the Rolls-Royce.

A perfect example landed in my friend Jonathan's lap recently.

Russell Brunson launched his book Expert Secrets and recruited an army of affiliates to promote it. Most of them did the lazy thing. "Hey, go grab my buddy's new book." Same pitch, same link, nothing to separate one promoter from the next.

Then John Lee Dumas sent his email. He said: buy this $7 book through my link, and I'll give you my $40 Mastery Journal as a gift. Jonathan had already planned to buy the book. He'd even placed an order on Amazon. He canceled that order, bought through John's link instead, and grabbed an upsell on the way out.

Everybody offered the same Ferrari. John offered the Rolls-Royce on top.

The reason this works comes down to something a little embarrassing about all of us. We're greedy. We love a bargain. When an offer makes us feel like we're getting away with something, like we're walking off with more than we paid for, the resistance melts. It's the same instinct that built Amazon into a giant. Show someone a stack of value they can't get anywhere else, and "tell me more" becomes the natural response.

When you stack value, you accomplish two things at once.

You build a better offer, and a better offer converts better. You also separate yourself from every other person selling the identical product. James Patterson, the novelist, teaches a writing course, and he gives one piece of advice that stuck with me. Go read what everyone else has written, then do everything in your power to write differently. Value stacking is that same advice turned into a sales strategy. You look at what the crowd is doing, and you give people a reason to pick you.

I can already hear the objection from anyone just starting out. "I'm brand new. I have no products, no software, nothing of my own to stack." Fair enough.

You have a few options.

You can partner with someone who already owns something valuable and give them a cut of the sales. You can pay a flat fee for a license to use their tool or training. Or you can do the smartest thing of all and interview experts.

Interviews are the easiest way on earth to create something valuable out of thin air. Tony Robbins built an entire program this way. He brought a handful of marketing legends into his home, set up a camera, and asked them questions. They poured out the value while he barely lifted a finger. If a man like Tony Robbins is willing to take that shortcut, there's no reason you can't.

So here's what I want you to sit with today.

The next time you're promoting an offer that a hundred other people are also promoting, stop asking how you can compete on the offer itself. You can't. The offer is fixed. Ask instead what Rolls-Royce you can bolt onto it. What can you add that makes buying from you the obvious choice?

The person who stacks the most value rarely loses to the person with the biggest name. They just hand the customer a deal too good to walk away from.

And savvy little creatures that we are, we say yes every time.

P.S. Want to know why I care so much about this value stacking? I broke it down on this podcast episode. Listen, and you'll see why it should matter to you, too.