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Every issue of this newsletter gives you the exact systems, strategies, and principles I’ve used to generate 8 figures (almost entirely) with email marketing. So you can build your own systems that will carry you through the next algorithm change or recession. This is what actually works.

One of the most common things I hear from people just getting started goes something like this: "How am I supposed to compete with the big names? They have lists of hundreds of thousands. I have a few hundred subscribers. I don't stand a chance."

I understand the fear. When you're staring up at someone with a massive audience, a polished brand, and a decade head start, it feels like showing up to a gunfight holding a butter knife.

But I've been in this game long enough to watch the big names up close. I've partnered with them. I've competed against them. I've been one of them. And the gap between you and the so-called big dogs is far smaller than it looks from where you're standing.

Here's the first reason why. The moment someone builds a business that works really well, a strange thing happens to them. They get bored.

I've watched it play out again and again, especially with the biggest names in any space. They hit a level where everything is humming along, the money is coming in, the systems are working. And instead of protecting what they built, part of them starts hunting for the exit.

They chase the next shiny thing. A new project. A new domain name. A new idea that's going to blow everything else out of the water. They register the domain, they get excited, and thirty days later the excitement is gone and they're already onto the next one.

Every entrepreneur knows this feeling. The thrill lives in the starting. The maintaining is boring. So the big names quietly stop mailing their list, stop taking care of the people who made them successful, and start to coast. And while they're coasting, someone hungry walks in and eats their lunch.

Before we go any further…

Andrew Lock was a keynote speaker and TV producer with 25 years in the business when Covid canceled every booking he had.

With nothing but time on his hands, he went looking for a way to make his savings work harder than the half percent his bank was paying him.

What he found had nothing to do with guessing which coin would go up next. Every time someone swaps one currency for another on certain platforms, a small fee gets collected.

Andrew figured out how to sit on the receiving end of those fees, getting paid from transaction activity whether markets were going up, down, or completely flat.

He woke up to $8.47 the morning after his first setup. Then it happened again the next day and the next. He's personally averaged around 52% in gains per year - 

And now he’s showing other people how it’s done.

Three of his students are in their 80s, and none of them had any crypto experience before they started.

Tomorrow at 2pm EST, Andrew is hosting a free live training showing you exactly how this works.

Now, as I was saying…

The second reason surprises people, so sit with it for a second. A lot of the names you're intimidated by are running on pure reputation.

They might have built a list of 300,000 people a few years back. But they stopped caring for it. Maybe they mailed something that torched their credibility. Maybe they just got lazy. And today that 300,000 has quietly shrunk to 40,000 active subscribers. Or 20,000. Or 10,000. The logo still looks impressive. The reality behind it has crumbled.

I can't tell you how many times this past year alone I approached a big name to promote something, they told me "yeah, this is going to be huge," they mailed it, and sixteen people showed up to the webinar. Sixteen. The number of times that happened was genuinely disappointing. So when you see an impressive name and assume they're untouchable, remember that the title and the reality often have very little to do with each other.

The third reason is one I'll be honest about my own role in. The big names are often lazy. Most of them never built the systems to keep growing at the pace they once did. They get bogged down. They get distracted. Life pulls them in twelve directions at once.

Now here's the thing I most want you to hear. Small lists often convert better than big ones. Much better.

I've watched lists send a flood of leads, pack a webinar with registrations, light up my stats dashboard with attendance numbers, and then close only a handful of sales when the pitch went out. Plenty of bodies in the room, almost no buyers.

Meanwhile, I once watched a guy with a list of around 7,000 people put maybe 60 or 70 attendees on a webinar and convert at double the usual rate. His little webinar out-earned audiences several times its size.

Why? Because he mailed his people constantly. He communicated in a genuinely authentic way. He put out a lot of messages, he promoted often, and he built the kind of real relationship that turns into sales when it counts. The smaller the list, the more effort a good owner tends to pour into it. And that effort shows up in the only number that actually matters at the end of the month: revenue.

So let go of the idea that size decides the winner. It doesn't. The big names get bored and walk away from what works. Their lists quietly decay while the logo stays shiny. They get distracted and disorganized for weeks at a time. And the trust you can build with a few thousand people who actually open your emails is worth more than a dusty list of hundreds of thousands who've forgotten your name.

You're the hungry one in this fight. And in this game, hungry beats comfortable almost every time.

So go take the fight to the big dogs. You stand a far better chance than anyone ever told you.

P.S. Want to know why I care so much about this topic? I broke it down on this podcast episode. Listen, and you'll see why it should matter to you, too.