Welcome to another issue of the no-BS newsletter dedicated to demystifying the world of passive income, where we share practical, reliable strategies to build and sustain income streams that work for you.

If you want to help someone else make money while they sleep, forward this email to them.

In today's issue:

• Why “Hard Work” Is a Dirty Word in Marketing

• What’s Holding You Back? (Hint: It’s Not Money)

• Stepping Away from a High-Paying Law Career with Amira Irfan

• The No-Pitch Formula for Selling Anything to Anyone

FROM MY WORLD

Why “Hard Work” Is a Dirty Word in Marketing

Pop quiz: What do people really want when they say they want “financial freedom”?

If you guessed “a life of purpose and fulfilling work,” I hate to break it to you… but nope.

Most people say they want that. But what they actually want?

• To make money without thinking too hard.

• To make money without working too hard.

• To make money without learning anything new.

That’s right. 

The vast majority of people do not want to grind, hustle, or “become the best version of themselves.” They want easy money, period.

And this is where most marketers fail.

They listen to their audience. They send out surveys. They ask, “What’s your biggest challenge?” and “What do you need help with?”

Then they take those answers at face value.

Big mistake.

People don’t really know what they want. And even if they do, they won’t admit it—because they don’t want to sound lazy or greedy.

But if you look at what they buy (instead of what they say), the truth is obvious:

They buy speed, simplicity, and convenience.

That’s why sales pitches that emphasize “push-button profits” or “easy systems” work like gangbusters. Not because they’re 100% real (spoiler: they aren’t), but because they tap into what people secretly crave.

Now, does this mean you should promise instant riches with zero effort?

Nope. That’s a one-way ticket to refund city. 

Instead, the trick is to frame your offer in a way that aligns with what they already want. Sell them what they want, then give them what they need once they’re inside.

Because if you don’t? They’ll just go looking for the next shiny object that promises it instead.

Your move.

MY GIFT FOR YOU

I Want To Ship You a Copy of My Book

As our way of saying thanks for subscribing to the newsletter, we’d like to ship you a free copy of the Amazon best-seller List Building Lifestyle: Confessions of an Email Millionaire. This book shows how to build a scalable passive income online even if you’ve got no previous experience.

Claim your no cost copy by texting the word BOOK to +1 (917) 979-4483

You can also just click the button below if you’re reading this on your mobile device.

TEXT 'BOOK' TO CLAIM YOUR FREE COPY

This book costs $20 on Amazon, but if you text the word BOOK to +1 (917) 979-4483, you’ll receive a special link allowing you to get a free copy of the book plus $3,251.88 in bonuses (just chip in on S&H).

MINDSET MAKEOVER

What’s Holding You Back? (Hint: It’s Not Money) 

Ever feel like you’re just one step away from finally making it… but that step keeps moving further away every time you reach for it?

Yeah. That’s what losing feels like.

And here’s the cold, hard truth: Most people stay stuck in that cycle for YEARS.

They try.
They fail.
They try again.
They fail again.
Then they quit—or worse, they keep going without ever changing their approach.

But the people who break out of that cycle? They think differently.

And if you want to win, you need to rewire your brain for success.

So here’s a simple formula I learned from someone who struggled for seven years before he cracked the code:

The 30/30 Rule for Reprogramming Your Mind

Read for 30 minutes a day – Pick a book that will shift your perspective (Think and Grow Rich, The Magic of Thinking Big, anything by Tony Robbins). If you miss a day? Start over.

Listen to 30 minutes of positive audio – No news. No mindless scrolling. Just pure, success-driven content. Motivational talks, audiobooks, podcasts—something that feeds your brain the right fuel.

Eliminate negativity – That means no gossip, no whining, and definitely no hanging around with people who drain you. If they’re always broke, always complaining, and always making excuses… distance yourself.

Sounds simple, right?

It is. But here’s the catch: Most people won’t do it.

They’ll read for a day or two, then stop.
They’ll listen to one podcast, then go back to watching Netflix.
They’ll “try” to be positive, but still hang out with the same broke, miserable people.

And then they wonder why nothing changes.

Winners aren’t just born. They’re built.

The difference between you and someone making 10X your income isn’t luck, talent, or some secret formula. It’s how they think.

Change your mind.
Change your habits.
Change your life.

Or don’t. But don’t be surprised if you’re in the same spot next year.

FOR YOUR LISTENING PLEASURE

Stepping Away from a High-Paying Law Career with Amira Irfan

Are you tired of the corporate grind and yearning for the freedom of running your own business? 

Get ready for a game-changing episode. Join us as we dive deep into the inspiring story of Amira Irfan, an internationally renowned business lawyer who boldly left her well-paying job to pursue her online business dreams. From overcoming the anxiety of quitting her job to achieving remarkable success, Amira shares her secrets, struggles, and triumphs. 

If you're ready to break free from the chains of employment and unlock your entrepreneurial potential, this episode is your roadmap to success.

CURATED READS

The No-Pitch Formula for Selling Anything to Anyone

Most sales books try to turn you into a hyped-up, over-caffeinated closer who can “persuade” anyone into buying.

Harry Browne? He takes the opposite approach.

In The Secret of Selling Anything, Browne reveals a simple but brutally effective truth:

You don’t need to “convince” anyone to buy.
You don’t need to pressure, manipulate, or “handle objections.”
You just need to find people who already want what you’re offering.

Sounds obvious, right? But most marketers do the exact opposite—they waste time chasing the wrong people, using gimmicky tactics, and wondering why they’re stuck in the grind.

Browne’s philosophy is refreshingly honest, simple, and ridiculously profitable. It’s about working with human nature, not against it.

If you’re tired of complicated sales tricks and just want a proven, no-BS approach to making more money, this book is a must-read.

Big takeaway? Stop “selling” and start helping the right people find what they already want.

RIDDLE ME THIS

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Without me, your site’s future is bleak. 

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