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Every issue of this newsletter gives you the exact systems, strategies, and principles I’ve used to generate 8 figures (almost entirely) with email marketing. So you can build your own systems that will carry you through the next algorithm change or recession. This is what actually works.

Every Saturday, I watch my wife do something that makes no sense to me.

She walks to the mailbox, pulls out a stack of catalogs and flyers — the same kind of glossy junk most people throw straight into the recycling — and she sits down to read them. Carefully. Page by page.

I've asked her about this more times than I can count. We have Amazon Prime. We have the entire internet. Whatever the catalog is selling, she could find online in two seconds with better photos and lower prices.

But she keeps the catalogs anyway.

And every two weeks, when I finally toss them in the trash because I can't stand the clutter, a new stack arrives, and the whole ritual starts over.

For years, I thought this was a personal quirk. Then I started paying attention to how people actually behave around offers, and I realized she's perfectly normal.

People love to buy things.

That single sentence is one of the most misunderstood ideas in marketing, and it's quietly destroying the careers of more aspiring marketers than I can count.

Most people who try to build something online and never quite take off share one common problem. They're afraid to pitch. They tiptoe around their offer, bury the link at the bottom of the email, and send three soft messages of "value" for every one that mentions a product.

When you ask them why, they usually say something like, "I don't want to annoy my audience."

What they're really saying is, "I think people hate buying."

That belief is so deeply embedded that most marketers carry it without even knowing. And it shows up in everything they do. The watered-down emails. The lukewarm calls to action. The endless free content with no offer in sight.

Here's the thing.

People love buying. What they hate is being sold to in a way that feels manipulative or wrong for the moment. Those are two completely different experiences, and confusing them is what keeps people stuck.

Before we go any further…

81% of Americans want to write a book, but only 1% ever actually do.

The reason is simple. They get stuck trying to figure out the title, the cover, the content, and wonder if anyone will even read it once it's done.

Most people think they need to be a celebrity with an incredible story, have natural writing talent, or spend decades grinding on social media before anyone will care about their wisdom.

None of that is true.

My buddy Rob Kosberg has helped over 1,500 people publish bestselling books using a proven system that extracts the book already inside you without requiring any writing talent at all.

His clients include professional athletes, US Ambassadors, Fortune 500 CEOs, and even a Shark from Shark Tank. He's a Wall Street Journal and USA Today bestselling author himself.

Publishing a bestselling book instantly bypasses the grind and grants you immediate authority, media attention, and the platform to impact thousands of people while getting paid for your wisdom - 

And now Rob has taken his proven blueprint even further - by showing you how to use AI to write your book faster and easier than you ever thought possible.

This Thursday, May 21st, Rob is hosting a free Write Your Book With AI workshop…

Where he'll show you the exact system for writing and publishing your book quickly, how to mathematically engineer a bestseller launch that forces the algorithm to work for you, and how to land TV, radio, podcasts, and media appearances regularly.

Registration is limited but the recording will be available if you can't make it live.

Now, as I was saying…

Think about your own behavior. When you're in the market for something — say a new pair of headphones — you welcome the company that emails you with a discount.

You open the email. You click through. Sometimes you buy.

The pitch is exactly what you wanted to see at exactly the right moment.

Now flip it around. When someone tries to sell you something you have no interest in, at a moment when you're nowhere near a buying decision, in a tone that screams desperation — yes, that feels awful. The awful part is the mismatch. Wrong message. Wrong person. Wrong moment.

Your audience is more like my wife than you think.

They opened your email because they're curious. They want to see what you have. They want to know what's new, what's available, what might solve the thing they've been quietly thinking about for weeks.

The catalog in the mailbox is the offer they didn't know they wanted to flip through.

And if your emails never include an offer, you're just sending them blank pages.

The marketers who eventually break through figure out something specific about this dynamic. They learn to pitch openly, without apology, while giving the reader a clear way out.

Years ago, I started running webinars with a structure I described upfront. On the registration page, again on the confirmation page, and once more at the start of the webinar itself, I'd tell people exactly what they were getting into.

"This is a 90/10 webinar. Ninety percent value, ten percent pitch. We'll spend most of our time on the material, and at some point, I'll switch to telling you about an offer. When that moment comes, I'll ask your permission first."

When the moment arrived, I'd ask the question plainly. "Would it be okay with you if I told you more about this program?"

Roughly 95% of the room would say yes. A handful of people would say no, and I'd thank them and let them know they were free to leave, because there would be nothing else to teach from that point forward.

They never left.

Every single time I ran that segment, the people who said no stayed anyway. Some of them even bought. Because once you remove the suspicion that you're trying to trick them, the resistance evaporates. They stop bracing for a sales attack and start evaluating the offer.

That shift is the whole game.

Your audience is sitting in their inbox right now, mentally flipping through catalogs. Some of them will buy today. Some will buy next month. Some will never buy anything from you no matter how brilliant your offer is, and that's fine. They were always going to drift away eventually.

The ones who stay and pay attention are the ones who matter. They opened the email hoping there's something inside worth their money, the same way my wife opens that flyer hoping there's a sweater she didn't know she needed.

The only person in this whole equation who's uncomfortable with the pitch is you.

And until you make peace with that, you'll keep sending blank pages to people who would have happily bought.

P.S. Want to know why I care so much about pitching? I broke it down on this podcast episode. Listen, and you'll see why it should matter to you, too.