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Every issue of this newsletter gives you the exact systems, strategies, and principles I’ve used to generate 8 figures (almost entirely) with email marketing. So you can build your own systems that will carry you through the next algorithm change or recession. This is what actually works.

I want to tell you about the most embarrassing thing I've ever done in business.

I had a vision board.

On it was a screenshot of my bank account with extra zeros penciled in beyond whatever the real number was, which, at the time, was a number I was too embarrassed to show anyone. Next to it was a printout of a Ford Mondeo. A Ford sedan. That was the ceiling of my imagination back then. The kind of perfectly boring family car that disappears into traffic the moment it leaves the dealership. That was my dream. That was what I was meditating on every morning, like a man with a plan.

I stared at that board every morning like it owed me something. I visualized, and meditated. I did every ridiculous thing The Secret and Think and Grow Rich told me to do with the sincere belief that if I just held the picture clearly enough in my mind, the universe would eventually get the memo and start cooperating.

Months passed. The Ford never appeared. The bank account didn't move. And I sat there genuinely confused about why the method wasn't working, because I was executing it exactly as instructed.

That confusion eventually turned into anger. And the anger, once I finally directed it at the right target, turned out to be one of the most useful things that ever happened to me.

The target was the advice itself.

Before we go any further…

Glenn Kosky was a surveyor in the UK before he discovered affiliate marketing.

He's made over $10 million in the last seven years using a three-part system that doesn't require building an email list, creating products, or working full-time hours.

Most affiliate systems teach you to spend months building landing pages, autoresponders, lead magnets, and follow-up sequences before you see a single dollar.

Glenn built something completely different. His system works in just 20 minutes per day and generates 7.2K daily without any of the traditional list-building drudgery.

The breakthrough came when he figured out how to let people clone his entire setup instead of building one from scratch.

We just recorded a training where Glenn breaks down all three parts of his system. 

You'll see exactly how he's generating thousands per day, how the cloning process works, and how you can replicate the same system starting today.

He walks through real examples from his own campaigns and shows you the exact steps to get this running without spending months on setup.

The replay is available now but comes down soon. I urge you to check it out and see how you can get this system 95% done for you.

Now, as I was saying…

Here's what nobody selling vision board workshops or manifesting masterclasses will never admit: dreaming about an outcome and working toward it are two completely different activities. One of them feels productive. One of them actually is.

The mainstream self-help industry has built a multi-billion dollar business on making those two things feel identical — because the moment you can convince someone that visualizing counts as progress, you've sold them a very comfortable lie they'll keep buying forever.

I bought it for longer than I'd like to admit.

The problem is how most people define a goal. "I want to make $10,000 a month." "I want to find my perfect partner." "I want to get rid of my back pain." These sound like goals. They are wishes dressed up in specific language. A wish tells you where you want to end up. A goal tells you exactly what you're doing tomorrow morning to get there. The moment you confuse the two, you've given yourself permission to feel busy while standing completely still.

I lived with chronic back pain for over ten years. A decade of waking up stiff, of long flights feeling like punishment, of travel I already hated becoming something I genuinely dreaded. Most people in that situation set a goal of getting rid of the pain. That's the wish version. It gives you nothing to do on a Tuesday.

The goal version required me to research muscle groups, understand exactly which muscles were failing to stabilize my spine, build a specific exercise program targeting those muscles, and show up three times a week for long enough to actually build strength. The back pain stopped being the focus entirely. The daily activity became the focus. After three or four months, the pain was 90% gone — including after six weeks of travel across Europe that would have wrecked me completely a year earlier.

The outcome happened because of the activity. The activity happened because I finally gave myself something concrete to execute instead of something beautiful to imagine.

In business, the math works exactly the same way. Take the $10,000 a month goal. Staring at that number every day and feeling like a failure for not hitting it yet is one way to operate. Reverse engineering it into daily actions is another. Six months is 180 days. To hit $10,000 a month, you probably need around 20,000 email subscribers. Divide 20,000 by 180, and you need 111 new subscribers every day. If your landing page converts at 30%, that's roughly 333 clicks per day. Suddenly, the enormous, overwhelming income goal has collapsed into a specific daily traffic target; something you can actually go and do before lunch.

That is the only version of goal setting that works. Everything else is a vision board with extra steps.

And here is the thing that makes me genuinely angry about the self-help industry — angrier than the lost months, angrier than the Ford Mondeo that never arrived. It's the message. Think and Grow Rich. The mechanism is right there in the name, delivered with complete confidence to millions of people who desperately needed better advice. Think. And then grow rich. As if the thinking is the work. As if the universe rewards the clarity of your visualization and handles the execution itself.

You have to think. Then you have to decide. Then you have to do the work. Thinking is the smallest part of that sequence. It just happens to be the most comfortable to sell.

I wasted months staring at a Ford Mondeo on a wall, waiting for the universe to deliver it.

The day I stopped visualizing and started reverse engineering was the day things actually began to move.

Do the math. Then do the work.

P.S. If you enjoy these ideas, you’ll love the deeper conversations we have on the List Building Lifestyle podcast.