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Every issue of this newsletter gives you the exact systems, strategies, and principles I’ve used to generate 8 figures (almost entirely) with email marketing. So you can build your own systems that will carry you through the next algorithm change or recession. This is what actually works.

In today's issue:

I’ve tried more list-building strategies than I can even remember, and if I’m being honest, the pile of failures is way bigger than the pile of wins. Native traffic didn’t pan out. Content-driven approaches sounded elegant but stalled out. I kept testing, tweaking, and telling myself I was “laying the foundation,” even when the numbers were politely suggesting otherwise.

But the biggest flop, by far, was organic social media.

Not ads. Ads are clean. You spend money, you target buyers, you get feedback fast. I’m talking about the grind everyone praises as the path: posting every day, chasing engagement, building a following, and convincing yourself that attention equals progress. It feels productive. It looks impressive from the outside. And for me, it turned out to be an extraordinary waste of time.

The moment it finally snapped into focus came during a promotion. Someone reached out to promote my offer from a list she’d built entirely through TikTok. She wasn’t a beginner either. Multiple accounts. Hundreds of thousands of followers. Years of consistent posting. The kind of story people point to as proof that social media is the answer.

Her email list had 30,000 subscribers.

She mailed my offer for an entire week and generated twenty clicks.

I remember staring at that number longer than I should have, because it forced an uncomfortable calculation. If that is the output, then the input must have been brutal — years of effort, attention, and creative energy poured into something that produced a result you could miss if you blinked. That’s when I realized why this advice spreads so easily: building a following feels like building an asset, and likes give you just enough dopamine to keep going without ever demanding that you sell.

I’m not saying you can’t make money with social media. You absolutely can.
But you don’t need it to be successful, and pretending otherwise keeps people stuck.

Followers are a vanity metric. They make you feel validated. They rarely behave like buyers. Email subscribers who opt in because they want a specific solution behave very differently, and that difference shows up fast when real offers hit real inboxes.

Here’s the part most people avoid: strategies that keep you busy but away from selling usually exist to protect you from discomfort, not to build your future. And I had to confront that myself before anything changed.

So ask yourself this, honestly: are you building something that looks impressive when you talk about it — or something that works when it actually matters?

I've been building my business through email marketing for over a decade, and just in the last 3 years, I’ve generated over $5,000,000 from email.

Every single campaign. Every framework. Every subject line. I've saved them all.

And I put them all together into a completely Persuasion Playbook, and I want to give it to you for free.

That's 222 raw email campaigns you can study word-for-word, the 29 meta-persuasion frameworks I use to create high-converting promotions, and 30 proven email scripts for any marketing scenario. 

Plus my 66-point email audit checklist, 49 subject line templates, and the exact 3,154 subject lines behind those $5,000,000 in sales.

I value this at $1,682, but you’re getting it free when you join Aidan's 3-Click Commissions Program.

The deadline is approaching fast. Once it hits, this bonus disappears, and I'm pulling it down.

Most people treat fear like a stop sign, as if the moment their chest tightens and their thoughts start racing, it’s proof they’re about to make a terrible decision or expose themselves as unqualified. That assumption feels safe in the moment, but it quietly taxes everything you try to build.

When life pushed me into situations I was genuinely afraid of, I didn’t respond with discipline or clarity. I shut down. I lost days to video games. Another time I sat there and cried for an hour, not because I wanted a breakthrough, but because I didn’t know what else to do with the emotion.

Then something inconveniently ordinary happened. The fear ran its course.

There was no big realization and no dramatic shift in identity. The panic just burned itself out, my nervous system settled down, and my brain came back online in a way that felt almost disrespectful given how catastrophic everything had seemed earlier.

Here’s the part most people don’t realize: fear is finite, but avoidance isn’t. Fear spikes, crests, and fades whether you cooperate with it or not, while avoidance happily sticks around for years and slowly rewrites your standards for what you think is possible.

Every serious business breakthrough I’ve had showed up after the thing I didn’t want to happen actually happened — an account shut down, a system breaking, a plan collapsing at the worst possible time. As long as I didn’t cling to the story or keep dragging it around as an excuse, those moments forced an internal upgrade that comfort never would have delivered.

Fear doesn’t ruin your life; refusing to release it does.

So here’s the challenge: stop negotiating with fear or trying to outrun it. Let it hit, let it pass, and make your next decision from the calm that follows instead of the panic that comes first.

CPA marketing gets talked about like a secret society, which is why I wanted this conversation to be public. I sat down with Aidan Booth, who’s been using this model since the mid-2000s, to explain why it’s still one of the simplest ways to scale without selling anything directly.

Instead of chasing sales, CPA pays you for actions — an email, a zip code, a phone number. Aidan shares how a CPA site he bought in 2006 for about $40,000 quietly produced around half a million dollars over time with minimal upkeep, using a model that hasn’t really changed.

No hype, no giant teams, no magic tricks. Just clear mechanics and numbers that make sense.

If selling feels like the bottleneck in your business, this episode will challenge a few assumptions you might be holding onto.

This is one of those books that makes you pause mid-page and think, “Wait… I’ve definitely fallen for this before.”

Not because it teaches manipulation tricks, but because it exposes how influence actually works beneath the surface — habits, authority, repetition, emotional pressure, and the quiet mental shortcuts people take without realizing it. If you’ve ever wondered why certain ideas feel “true” without evidence, or why some messages slide past resistance while others hit a wall, this book gives you a useful lens.

Read it less as a manual and more as a mirror. The real leverage comes from recognizing these forces in yourself first — because once you do, you stop relying on guesswork and start communicating with intention.

I’m optimized weekly,
Questioned monthly,
And never actually trusted.

What am I?

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