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Every issue of this newsletter gives you the exact systems, strategies, and principles I’ve used to generate 8 figures (almost entirely) with email marketing. So you can build your own systems that will carry you through the next algorithm change or recession. This is what actually works.

In today's issue:

Overwhelm used to shut me down in a way that felt quiet on the outside but destructive underneath, and for a long time, I convinced myself this was just how I processed pressure. When things piled up, I’d retreat inward, stop replying to messages, avoid calls, and tell myself I was “resetting” while burning hours scrolling news sites, sports pages, and meme feeds.

At the time, it felt reasonable, but what was really happening was that I was slowly checking out of my own life. I’d be physically present at home but mentally elsewhere, half-listening to my wife while my mind wandered to useless thoughts, which frustrated her and left real decisions untouched.

That pattern finally broke during the move from Canada to Bulgaria, because everything hit at once and there was nowhere to hide. New systems, new rules, new language barriers, and a business that still needed attention created a level of overwhelm my old habits simply couldn’t absorb.

Instead of forcing myself through it, I tried something different and used AI as a kind of external mirror, feeding it enough context that it could reflect my patterns back to me. What it showed me wasn’t comforting, but it was accurate, and for the first time I could clearly see why overwhelm pushed me into isolation and why that escape always made things worse.

More importantly, it helped me interrupt the loop by identifying the trigger and giving me something concrete to do, whether that was a small physical action, a reframing question, or a deliberate decision to let something go. That shift didn’t make overwhelm disappear, but it stopped it from hijacking days at a time.

Now, when that feeling shows up, recovery takes about an hour instead of a week, and I stay present with my family instead of disappearing on autopilot.

Most people trying to build an email list never get past setting up their first funnel.

The tech overwhelms them. The autoresponder confuses them. They don't know which offers to promote or where to get traffic. So they buy another course, watch more tutorials, and stay stuck in the same place.

I'm opening up a limited number of spots where I'll build your entire email list business with you while doing 90% of the heavy lifting.

By the time we're done, you'll have a complete system generating leads and making sales. You'll know exactly where to get quality traffic, which offers convert best, and how to turn subscribers into dollars.

This isn't another course teaching you how to figure it out yourself. We're building it together so you walk away with a working business and the knowledge to scale it.

This is by application only for a limited time, and I'm selective about who I work with. 

If you've been trying to build a list on your own but can't figure it out, or you're too busy making a living to build one yourself, I urge you to apply now.

Most people think businesses die because of bad traffic, bad offers, or bad timing, but that’s almost never what actually kills them. What really does the damage is silence that lasts just a little too long.

I watched this play out with someone who had everything figured out. He was early, smart, and already successful when most people were still guessing. He built a real lifestyle business, ran promotions constantly, grew his list aggressively, and was pulling at least a million a year without being chained to the operation.

Then he hit a wall. Maybe boredom. Maybe burnout. Maybe life. Whatever it was, he stopped emailing and told himself he was “taking a break.”

A year later, he wanted back in and said something that still blows my mind. His list wasn’t gone. It wasn’t hacked. It wasn’t banned. It was dead because he hadn’t emailed it in a year.

Here’s the truth most people miss. Your list doesn’t punish you when you disappear — it forgets you.

You don’t have to email every day, but you do have to stay visible. Every other day works. A few times a week works. Even handing it off to someone you trust works. What doesn’t work is going silent and expecting loyalty to freeze in time.

I’ve heard this same story at events over and over. People vanish to “think about life,” then come back, rebuilding something that never had to die.

If you ever feel like stepping away, decide in advance how your list stays warm while you’re gone. Because rebuilding is optional, but neglect is a choice.

Terry Dean has been doing this since dial-up days, back when CompuServe and slow modems were the norm and video online wasn’t even a thought. That context matters, because he’s seen every “new” platform come and go without losing sight of what actually works.

What stuck with me is how blunt he was about foundations. He built his edge by studying Gary Halbert, Jay Abraham, Bill Meyers — direct response legends — and then simply applied those principles online with minor adjustments. No reinvention. No obsession with tools.

We also got into why email lists matter more now than ever, how to choose a big market without drowning in competition, and why offers with real deadlines always outperform polite, open-ended ones. There’s a moment where Terry explains why technology helps, but only if you already understand persuasion, and that alone is worth the listen.

If you’ve been leaning on AI, platforms, or tactics while skipping the basics, this episode will reset your priorities fast — in a good way.

This one messed with how I think about discipline in a good way. It showed me that willpower isn’t some heroic personality trait; it’s a limited resource that gets drained, mismanaged, and wasted when you rely on it too much.

What hit me hardest is how often people try to power through habits instead of designing systems that make the right behavior easier and the wrong one harder. When you understand that, you stop asking, “Why can’t I stick to this?” and start asking, “Why am I forcing myself to fight this every day?”

If you’ve ever felt capable but inconsistent, motivated but unreliable, this book explains why — and more importantly, what to change so you stop depending on willpower you don’t actually have.

I choose the next move that makes money.
I kill distractions and protect momentum.
Without me, even good ideas die.

What am I?

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