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Every issue of this newsletter gives you the exact systems, strategies, and principles I’ve used to generate 8 figures (almost entirely) with email marketing. So you can build your own systems that will carry you through the next algorithm change or recession. This is what actually works.

In today's issue:

I was never the kid looking for trouble. I avoided fights in school, hated confrontation then, and honestly still do now. So when I first came across The Art of War, it felt ironic—me, of all people, learning from an ancient military strategist. But once I read a solid summary and stripped away the war language, something clicked that I couldn’t ignore.

The strongest leaders don’t force outcomes. They make resistance pointless.

I see the opposite everywhere online. People selling Amazon coaching who’ve never owned a store. “Conversion experts” who’ve never tested a page. Coaches teaching product creation who’ve never shipped anything themselves. They’re not leading by example. They’re trying to shove authority into existence, and the market can smell that from a mile away.

That lesson didn’t stay theoretical for me. I’ve had competitors knock off my sites, ex-employees siphon customers, and situations where fighting back felt justified and even tempting. A few times, I took the bait. Almost every time, I regretted it—not because I lost, but because of what it cost me in focus, energy, and momentum.

So I started choosing differently. Eight times out of ten, I turned the other cheek and put that same energy into building something better. Which means while they were watching me, I was busy moving forward. Most of those people aren’t even in the industry anymore, and that outcome taught me more than any “win” ever did.

Sun Tzu warned about this thousands of years ago. War is expensive even when you think you’re winning, because it steals time and attention from progress.

The same thing shows up in marketing. If every offer you make turns into a wrestling match full of objections and resistance, you’re fighting head-on. That’s not persuasion. That’s force. When marketing is done right, the sale feels inevitable, because the decision was already made before the pitch ever showed up.

I learned this while raising my prices—from $2,700, to $5,000, to $15,000, and even $50,000 for coaching. I was shaking on some of those calls, expecting rejection, but belief carried the offer where pressure never could.

The real goal isn’t to overpower the market. It’s to make fighting unnecessary.

So look at where you’re swinging right now—a competitor, a prospect, an objection—and ask yourself one uncomfortable question: what would happen if you stopped fighting and started building instead?

Before AI, every 3-5 years a new platform rose and fell. Facebook. Instagram. TikTok.

Smart affiliates adapted and made millions.

But what's coming next isn't another platform change. It's a fatal shift that goes beyond platforms—and most affiliates won't survive it.

AI flooding feeds. Ad costs skyrocketing. Algorithms changing monthly. These aren't temporary problems. They're symptoms of something bigger.

Within 12 months, every affiliate will end up on one side of a line or the other.

One side loses everything. The other—a small group already profiting from this shift—will grow richer while everyone else struggles.

I went from scrubbing toilets to $5,000,000 last year by seeing this early. David made $100,000 in 90 days. Kevin quit construction and bought his family a home.

I've recorded a video revealing what this small group knows—and how to position yourself on the right side before it's too late.

Most people think productivity comes from doing more. Longer lists. Earlier mornings. Stuffed calendars that make you feel important and exhausted at the same time. I bought into that for years, and it quietly made every day feel like a loss.

It hit me on vacation of all places. My wife asked why I don’t like “just chilling” by the pool, and she wasn’t wrong. Lying there all day drains me. But it’s not because I hate vacations. It’s because I hate days without intention. When I’m in Mexico and I wake up knowing I’ll see the Mayan ruins later, suddenly that’s a great day—even if I still work an hour in the morning.

I’ve done this since the beginning. Prague, Puerto Rico, London—it’s always the same rhythm. Wake up early. Coffee. Three or four focused hours updating tracking links, checking stats, deciding what to promote, sometimes buying solo ads when the numbers made sense. Then I shut the laptop and disappear into the city with my family, guilt-free.

Here’s the mistake most people make. They build a to-do list with twenty items, finish six, and end the day feeling like a failure. Not because they didn’t work, but because the list was designed to lose. That’s the same mental trap as hitting a goal and immediately comparing yourself to someone making more.

The real rule is simpler and harder. Decide on one or two things that actually move the needle today, and treat everything else as optional. When those are done, the day counts.

Productivity isn’t about balance. It’s about choosing what earns your attention.

Nathan Bokkers didn’t ease into this business. He went from driving log trucks and living paycheck to paycheck to quitting his job in five months. Not five years. Five months.

What caught my attention wasn’t the highlight reel. It was the details. He found affiliate marketing on TikTok during the pandemic, bought his first course in early 2021, and spent months grinding before the first commissions showed up. Then things snapped into place. A $10K award. Another one, 32 days later. By August, his first $10K month. Since then, nothing lower.

He talks openly about research, ignoring gurus, posting on TikTok every single day since 2021 and why learning foundations mattered more than chasing hacks. We also dig into freedom—real freedom—like taking two trips to Mexico in under a year and never asking a boss for permission.

If you want a grounded look at what consistency actually looks like when it works, this episode is worth your time.

This one punched a hole in my idea of productivity. Not more hours. Not better tools. It’s about how you think before you act. Decision-making, motivation, focus—Duhigg shows how small mental shifts change output without adding pressure.

What stuck with me is how often “busy” is just avoidance dressed up as effort. You feel productive, but nothing important moves.

If you’ve been working hard and wondering why results feel stubborn, this book won’t comfort you. It’ll recalibrate you.

I’m a single line that separates interest from action.
Too soft, and I get ignored. Too vague and I'm confused.
When done right, I turn attention into momentum.

What am I?

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