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Every issue of this newsletter gives you the exact systems, strategies, and principles I’ve used to generate 8 figures (almost entirely) with email marketing. So you can build your own systems that will carry you through the next algorithm change or recession. This is what actually works.

In today's issue:

There was a time when I believed traffic was the business, because I had spent an entire year grinding through WordPress tutorials, learning SEO, publishing blog posts before work and after work, watching my site crawl its way to a couple hundred visitors a day, and convincing myself that visibility meant progress.

On paper, it looked respectable. I had about a thousand people on my list after twelve months of effort, which felt like proof that I was building something real. But every time I hit send on an email, the silence was deafening, and instead of sales, I would get three unsubscribes and a couple of spam complaints as if the market itself was telling me I had built noise, not leverage.

The mistake was subtle but brutal: I was chasing attention instead of ownership. Traffic comes and goes, algorithms change, platforms disappear, and ad costs rise, but a responsive email list is a direct line to people who have already chosen to hear from you. When I finally understood that the real asset wasn’t the blog or the clicks but the relationship inside the inbox, everything shifted because I stopped trying to impress strangers and started focusing on building a buyer audience.

Living in Israel at the time made every advertising dollar feel like four dollars because of the shekel exchange rate, so wasting money on paid traffic that did not convert was painful enough to force clarity. I began placing my offers in front of people who were already subscribed to other lists, already accustomed to buying through email, and already in the habit of clicking links in newsletters. That single shift in thinking, from “How do I get more visitors?” to “How do I reach proven buyers and build my own responsive list?” changed my economics overnight.

Later, when I introduced a simple $9.95 product and added an upsell that 25–30% of buyers accepted, I realized that scale is not about more traffic but about deeper monetization of the same audience, which only works when you actually own that audience.

Here’s the truth most beginners refuse to accept: if you do not build a list, you are renting your entire future from someone else. So instead of obsessing over views, followers, or vanity metrics, ask yourself whether you are building something that survives platform bans, market swings, and time itself, because the only durable digital asset you can truly control is the list you nurture and the trust you earn inside it.

You showed up every day for 30 years, did what they asked, and maybe even saved what you could in the 401k…

But it might not even be enough to retire off of… and you wouldn’t want to go back to another corporate soul-sucking job, having to stand on your feet all day, or commute in rush hour traffic…

That’s why I want to show you a different approach, one you can take control of with your own hands…

That right now, thousands of regular people in their 50s and 60s have used to create a reliable income from home without previous experience.

The system doesn't require you to become a social media influencer or figure out complicated software. 

In fact, you can run it from your kitchen table at whatever time you have available.

I’m going live on Thursday at 2pm EST to show you how you can get started with it yourself.

I'll show you how to build an asset that pays you regularly without needing a massive upfront investment to get started.

Most people believe that once they start making money, life will automatically become easier and more fulfilling. But that belief hides a deeper reality: money simply amplifies who you already are and exposes the gaps you have ignored.

Before I made real money online, I had no lifestyle to speak of because I was obsessed with earning and escaping the day job, and I treated every hour outside of work as fuel for building the business. When income finally arrived and I left the job, moved into better homes, upgraded cars, and began traveling business class instead of economy, the external proof of success arrived faster than the internal adjustment.

What surprised me most was not the lifestyle shift but the mental shift, because once financial survival was no longer the primary concern, my mind began wrestling with bigger questions about identity, purpose, and direction. When you build a list and you realize you can generate revenue on demand by sending an email, you stop thinking in terms of limitations and start thinking in terms of options, and options change how you see the world. You begin to understand that geography is flexible, that education can be customized, that work can be structured around your energy instead of the other way around, and that your future is not capped by a salary negotiation.

However, none of that freedom appears unless you first create the mechanism that funds it, and for me that mechanism was a list that produced income consistently because it represented attention I owned rather than attention I borrowed.

When John Crestani described the moment his boss leaned back in his chair and asked “or what?” after John requested a raise, you could hear the instant where employment lost its appeal and ownership became the only logical path forward. John moved from earning $6,000 a month in an agency to building affiliate income that eventually scaled to nearly $500,000 per month, not because he discovered some mystical secret but because he chose a model where performance determined pay and where distribution was under his control.

What stands out most is his emphasis on belief, clear goals, and visualization, but beneath those ideas sits a practical foundation: scalable marketing requires direct access to an audience. Whether he was promoting weight loss, skincare, or investment offers, the common thread was reaching people repeatedly and influencing them consistently, which is exactly what an email list allows you to do without begging an algorithm for permission. If you want to understand how someone goes from employee to architect of their own economy, this conversation lays it out in uncomfortable, practical detail.

This book will change the way you look at email forever because it showed me that a list is not a spreadsheet of addresses but a living narrative that pulls people forward one message at a time. Instead of blasting offers and hoping for clicks, André builds sequences that feel like episodes in a story, and by the time the offer appears, the reader wants it because the relationship has already been built inside the inbox.

What hit me hardest was this: your list responds in direct proportion to the emotional investment you create, which means the difference between a dead list and a money-printing machine is not traffic but connection. If you are going to build a list, build it properly, because when your emails become anticipated instead of tolerated, you stop chasing sales and start triggering them.

I’m invisible but worth a fortune,
Hard to measure, easy to ruin.
Built through value, trust, and care,
Lose me once—it’s hard to repair.

What am I?

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