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Every issue of this newsletter gives you the exact systems, strategies, and principles I’ve used to generate 8 figures (almost entirely) with email marketing. So you can build your own systems that will carry you through the next algorithm change or recession. This is what actually works.

In today's issue:

I’ve got a friend who’s been in this industry about as long as I have, and our paths were almost identical in the early days. We both started on ClickBank, both learned the hard lessons about traffic and conversion, and over time, he built what most people would call a serious operation. He even won one of those big ClickFunnels awards, the kind people put on their office shelf as proof that they’ve arrived, and for years, he had one or two flagship products that consistently carried the entire company.

Then the environment shifted.

The industry changed in ways that made his old model unsustainable, and instead of pretending everything was fine, he made a decision that most business owners avoid at all costs. He dismantled the very system that had been producing steady income and began rebuilding the company from the ground up. That kind of move usually destroys people because when revenue drops and uncertainty rises, panic creeps in fast and cash flow disappears even faster.

I have seen businesses collapse during that transition more times than I can count.

But his didn’t.

For nearly two years, while he restructured products, rebuilt funnels, and repositioned the company, he didn’t have a shiny new front-end offer driving predictable sales. He didn’t have a viral launch or some breakthrough traffic source. What he had was a substantial email list filled with people who already knew him, trusted him, and had bought from him before. Whenever they needed a cash injection to cover payroll or operating costs, they created a targeted offer and presented it to their subscribers. Sometimes it was an older product brought back quietly. Sometimes it was a smaller temporary offer. But because the relationship already existed, the revenue followed.

He told me directly that he didn’t take a salary during that period, and nearly everything went back into stabilizing the business. Yet the company survived because the list acted like a financial buffer, a reservoir of goodwill and purchasing power that could be tapped when necessary.

That is income security.

Most beginners misunderstand this completely because they treat list building as a cost rather than an asset. They focus on how much it costs to acquire a subscriber instead of asking what that subscriber might be worth over the next two or three years. Building a list does require investment, just like buying rental property requires a down payment, but once it is built and nurtured properly, it produces month after month and becomes more valuable the longer it exists.

When we launched our $97 per month mastermind, we did not create some elaborate public spectacle. We sent a simple email to our subscribers announcing early access. One thousand people opted in to hear more, and three hundred of them joined when enrollment opened. That kind of response does not happen because of clever copy alone. It happens because of accumulated trust.

Now think about your position.

That is the real difference between chasing opportunities and building security that lasts.

You showed up every day for 30 years, did what they asked, and maybe even saved what you could in the 401k…

But it might not even be enough to retire off of… and you wouldn’t want to go back to another corporate soul-sucking job, having to stand on your feet all day, or commute in rush hour traffic…

That’s why I want to show you a different approach, one you can take control of with your own hands…

That right now, thousands of regular people in their 50s and 60s have used to create a reliable income from home without previous experience.

The system doesn't require you to become a social media influencer or figure out complicated software. 

In fact, you can run it from your kitchen table at whatever time you have available.

I’m going live on Thursday at 2pm EST to show you how you can get started with it yourself.

I'll show you how to build an asset that pays you regularly without needing a massive upfront investment to get started.

Most people who struggle online don’t actually lack effort, and that’s what makes it so frustrating. They buy the course, they set up the funnel, they try to run ads, and when they see the cost per click or the cost per subscriber, they tense up because it feels like money leaking out of an already thin bank account.

So they hesitate.

They start thinking maybe there’s a cheaper way, maybe there’s a free traffic method, maybe there’s a shortcut that doesn’t require putting more dollars on the line. And that hesitation quietly kills momentum because the moment you treat list building like a liability, you begin optimizing for cost instead of long-term control.

Here’s the truth.

If you want an asset that no algorithm can shut down and no supplier can sabotage, you have to build it intentionally and you have to invest in it with a long horizon in mind. The mistake isn’t spending money on subscribers. The mistake is spending money without a plan to nurture, email daily, and monetize consistently over time.

Email marketing is not a lottery ticket.

It is a compounding asset.

The longer someone stays on your list and engages with you, the more likely they are to buy again, to buy higher ticket, and to trust you when you introduce something new. That doesn’t happen in a week, and it doesn’t happen if you treat every ad dollar like it has to return immediately or it was a failure.

If you’re serious about building something that can replace a job instead of imitating one, you have to stop thinking like a consumer of courses and start thinking like an owner of assets.

So ask yourself one uncomfortable question.

Are you building something that grows in value every month, or are you just chasing the next thing that promises quick relief?

In this episode, I sat down with Richard Legg — not a flashy guru, not a rented-Lamborghini marketer — but a guy quietly pulling multiple six figures while structuring his business around his family instead of the other way around.

What stood out wasn’t the income.

It was the system.

Richard built an automated webinar that has been running every single day for years, generating $400 to $800 commissions per sale for affiliates and high-ticket sales for himself — even while he sleeps in a different time zone. He put in the work once, built real scarcity into the offer, and then let the machine run.

The lesson isn’t “get rich on autopilot.”

It’s “build something that doesn’t collapse if you take a week off.

If you’ve ever wondered what real leverage looks like without hustle theater, you’ll want to hear this one.

This book is about something most people ignore because it isn’t exciting.

Follow-up.

Deiss lays out a simple truth that too many struggling entrepreneurs miss: the money is not in the first sale. It’s in what happens automatically after someone raises their hand. He shows how a structured email sequence can turn one-time buyers into repeat customers without you constantly scrambling for the next promotion.

What I like about it is that it forces you to think in systems instead of bursts of effort. Instead of asking, “How do I make money this week?” you start asking, “What sequence runs after someone opts in? What happens after they buy? What’s the next logical step?”

If your hard drive is full of half-finished projects, this book quietly points out the problem. You didn’t need another product. You needed a machine behind the product.

And email is the engine.

I’m built on trust.
Fueled by words.
Nurtured over time.
And I turn strangers into buyers.

What am I?

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