You are receiving this newsletter because you are already on our email list, having requested a copy of one of our resources. If, for any reason, you don't want to get this free email newsletter, reply with the words “opt out.”

Every issue of this newsletter gives you the exact systems, strategies, and principles I’ve used to generate 8 figures (almost entirely) with email marketing. So you can build your own systems that will carry you through the next algorithm change or recession. This is what actually works.

In today's issue:

“Let me think about it.”

I used to hear that line so often I could predict the tone, the pause, the fake certainty at the end of it — and I knew exactly what it meant: you’re never hearing from this person again.

Here’s what always made me laugh. The same marketers who complain that prospects “take forever” are the ones who spend three weeks deciding on a $97 course, who open 14 tabs, ask their cousin, rewatch the webinar twice, and still need “a little more time.”

It sounds reasonable. It isn’t.

I once read about an experiment where one group had a week to write an important letter and another group had just one hour. The week group waited until the final seconds, kept second-guessing themselves, and nearly 80% weren’t happy with what they produced. The one-hour group finished early, about 15 to 30 minutes before the deadline, and around 80% felt satisfied with their work.

Same task. Different time frame. Completely different energy.

That’s when it clicked for me. People don’t need more time. They need a decision.

So I stopped hoping prospects would magically “get back to me.” Every serious offer I make now has real scarcity attached to it. Not fake countdown timers. Not imaginary bonuses expiring every Friday. Real limits — like when my VIP Club fills up because I only have so many one-on-one coaching slots in a week.

And I always give a clear deadline. Twenty-four hours. Seventy-two hours. End of week.

The result? Fewer maybes. More clean yes or no.

And here’s the part most people miss — I genuinely invite the no. When someone knows they can walk away, the conversation relaxes. But when there’s also a deadline, the fog disappears, and they finally choose.

No deadline creates ghosts. A deadline creates decisions.

On your next offer, set a real reason and a real clock. Then watch how fast “I’ll think about it” turns into something you can actually work with.

If you're in your 40s, 50s, or 60s and wondering if you missed the window to build something real online, you didn't.

The people doing the best following this “old, simple method” aren't fresh out of college with nothing to lose. 

They're the ones who spent decades working for someone else and finally decided the back half of their life is going to look different from the first.

Maybe you set up a store on Amazon and got crushed by fees. 

Maybe you bought courses that promised the world and delivered a login page with 47 videos you never finished.

That history of attempts proves you have the one thing most people lack: you refuse to quit. 

I wrote this book for people like you…

People who are done experimenting and ready to build something that actually works. 

It walks you through the exact system I used to go from working multiple dead-end jobs to building an 8-figure business from coffee shops around the world.

The book normally sells for $24.95. Right now, you can get it free and just cover shipping.

When I first started hiring people, I thought I had a people problem.

Deadlines were missed. Tasks were half-done. One email went out to 100,000 subscribers with a dead link. I even had someone steal from me — money and leads — and for a long time I walked around telling myself that good help was just hard to find.

What I didn’t want to admit was this: I was trying to plug average people into a business that only worked because I cared obsessively about it. I expected them to think like me, care like me, and notice details the way I did — but I had never built systems that forced the right outcome. I was managing with emotion instead of structure.

That’s on me.

After reading books like The E-Myth Revisited and Work the System, I had to swallow a hard truth. My systems were weak. I had no clear checklists. No documented steps. No safeguards. I was relying on people’s motivation to carry the weight of my business.

Motivation fades. Systems don’t.

Look at McDonald’s. Teenagers run it, and yet the burger is the same every time because the process does the heavy lifting. It’s not about hiring superstars. It’s about designing the game so almost anyone can win at it.

If you’re constantly frustrated with people, your system is broken.

This week, take one recurring task in your business and write it out step by step so clearly that someone with zero passion could execute it without thinking.

Ben Settle believes most people are trying way too hard to be liked — and that’s exactly why they’re ignored.

In this particular episode, we went deep into his book Persuasion Secrets of the World’s Most Charismatic and Influential Villains, and it’s not about being evil. It’s about having impact, mission, and power. The kind that makes people respond to you without you begging for attention.

One line hit me hard: there’s no justice in the world — only power. And whether you agree or not, it forces you to examine how much control you really have over your life.

We talk about The Joker, Heisenberg, Steve Jobs, and why unpredictability makes you magnetic. We talk about why nice guys get ignored. And why committing to a mission will drive some people away — but pull the right ones closer.

If you’ve ever felt invisible in your marketing, this episode will mess with you in a good way.

This one forced me to admit something painful: I wasn’t building a business. I was building a job I couldn’t escape.

Gerber showed me that most entrepreneurs fail because they rely on talent instead of systems. We think passion will save us. It won’t. Structure will.

If you’re tired of babysitting your business, this book will make you uncomfortable — in the right way.

Read it. Then document one process you’ve been avoiding.

I turn strangers into buyers with words alone,
No fancy office, no megaphone.
Emotion, logic, rhythm, and flow,
Master me once, and your income will grow.

What am I?

Think you've cracked the code? Reply to this email with your guess, and see if you're right!