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Every issue of this newsletter gives you the exact systems, strategies, and principles I’ve used to generate 8 figures (almost entirely) with email marketing. So you can build your own systems that will carry you through the next algorithm change or recession. This is what actually works.

In today's issue:

I spent eight months building a list the “right” way.

Free reports, video tutorials, and step-by-step breakdowns of everything I was learning from paid courses.

I gave them squeeze page training, product creation tips,and even traffic strategies. I basically handed over the stuff I paid for — nicely packaged and delivered with a bow on top.

I thought they’d reward me.

They didn’t.

Not a single meaningful sale. Not one surge of appreciation. What I did get were complaints when I finally dared to pitch something. “How dare you sell to us?” Unsubscribes. Spam accusations. Digital pitchforks.

And that’s when it hit me. I wasn’t building a buyers’ list. I was building a freebie list.

Here’s the truth most “relationship experts” won’t tell you. A good list is not a list that likes you. It’s a list that buys.

When you train people to expect free, they don’t suddenly flip into buyers. They double down as consumers. You create an audience that’s conditioned to take, not transact.

Now, don’t misunderstand me.

You must deliver value — but not in the form of 50-page PDFs nobody reads or three-hour lectures nobody finishes. People don’t want information overload. They want insight delivered in an easy, engaging, and usable format.

Think Oprah interviewing Robert Kiyosaki. It was a pitch disguised asa conversation. The audience learned something, felt entertained, and then bought a million books.

That’s the model.

Your emails should feel like quick hits. Trimmed down. Punchy. Easy to consume. Insight wrapped in personality. And yes — attached to an offer.

Because here’s the part nobody says out loud. Selling is not betrayal. It’s conditioning.

If your list never buys, they never commit. And if they never commit, they never change.

This week, stop asking, “How can I give more free stuff?” Start asking, “How am I training my list to behave?”

Every few years, another tech blogger declares email marketing finished.

The data says something different.

Email ROI beats social media, paid ads, and SEO. And just by a small amount…  by a lot.

Facebook changed its algorithm and wiped out organic reach for millions of businesses. 

Google updates made entire SEO strategies obsolete overnight, and TikTok faces government bans that could delete the platform tomorrow. 

Email sits there printing money like it has for 20 years.

The people making real money online aren't chasing the latest platform. They're building email lists and sending messages that generate sales whenever they hit send.

I put everything I learned about building a profitable email list into my best-selling book.

The book walks you through building your first list from scratch, writing emails that get opened and read, and turning those subscribers into buyers without sounding like a pushy salesman.

For a limited time, I want to send you a free copy - all you have to do is cover shipping.

Most people think productivity means doing more. More tasks. More emails. More calls. More hours. They wear exhaustion like a badge and convince themselves that being busy equals being effective, and then they wonder why they’re still stuck at the same income level six months later. Here’s what changed the game for me.

The single most powerful tweak I made had nothing to do with working harder. It was dedicating the first hour of my day to myself — no phone, no inbox, no Slack messages, no emergencies. Just me working on what actually moves my business forward. And I noticed something almost immediately: when I started my day reacting, the entire day felt reactive. When I started my day building, the rest of the day followed that tone.

The first hour decides who controls the rest of the day — you or everyone else.

The second shift was even more uncomfortable. I stopped measuring productivity by how much I completed and started measuring it by outcomes. Did income move? Did leverage increase? Did freedom expand? Because answering 37 emails and attending five meetings might feel productive, but if none of it compounds, you’re just spinning in place.

Then there’s sequencing.

If creative work drains you in the afternoon, stop forcing it. If phone calls exhaust you, stack them later in the day. Put your highest-leverage tasks where your energy is naturally strongest instead of fighting your biology. You don’t need a bigger team. You need smarter timing.

This week, change one thing: protect your first hour and measure your day by results, not activity.

Most marketers think 80/20 just means “some customers are bigger than others.”

That’s kindergarten.

In this episode, I sit down with Perry Marshall, author of 80/20 Sales and Marketing, and he takes it to a level that honestly messed with my brain. He explains how 4% of what you do can produce 64% of your income — and how 1% of your actions may be responsible for half your results.

Let that sink in.

We talk about avalanches, the butterfly effect, and why selling isn’t about convincing people — it’s about eliminating the wrong ones. His “rack the shotgun” metaphor alone will change how you look at every email you send and every click you track.

If you’ve ever felt like you’re working hard but not seeing proportional results, this conversation will flip the switch.

This book didn’t just tweak my thinking. It rearranged it.

Perry shows you that most effort is noise — and that real growth comes from identifying the tiny fraction that actually moves the needle. Not by grinding harder, but by spotting leverage.

If you’ve been busy but not explosive, this one will force you to rethink where your income actually comes from.

Read it slowly. Then ask yourself: what’s my 4%?

I’m invisible at first.
Ignored by most.
But compound me daily
And I become unstoppable.

What am I?

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