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Every issue of this newsletter gives you the exact systems, strategies, and principles I’ve used to generate 8 figures (almost entirely) with email marketing. So you can build your own systems that will carry you through the next algorithm change or recession. This is what actually works.

In today's issue:

A few years ago, I wired $10,000 to promote my offer with a personal development legend.

Not an up-and-comer. Not a mid-level influencer. I’m talking about someone at the Tony Robbins tier. The kind of name you probably listened to on CD in your car when the industry was exploding.

The expectation was simple and backed by data they showed me. At least 50 sales from their massive list. That was the conservative estimate.

We made six.

Six sales from a $10,000 email drop.

Now, I knew it was a risk. Every promotion is. But what caught me off guard wasn’t the loss. It was the disconnect. Thousands of clicks poured in, and yet almost nobody bought. On paper, everything looked impressive. In reality, it was hollow.

That experience forced me to confront something I had quietly assumed for years: big list equals big money.

It doesn’t.

What I failed to consider was that when a list becomes enormous, the relationship often weakens. The emails turn into broadcasts. The brand gets bigger than the bond. And when trust fades, conversions collapse, no matter how famous the name behind it is.

What’s interesting is that some of my most profitable promotions came from lists a fraction of that size. I once ran a campaign to a smaller list and we closed over 80 sales. That single promotion produced $40,000 upfront, and the new subscribers generated hundreds of thousands more within the same year.

One promo like that can carry your business.

The difference wasn’t traffic volume. It was connection.

Most marketers obsess over clicks. They compare numbers like kids trading baseball cards. “I’ll send you 200 clicks if you send me 200 clicks.” But 200 clicks optimized for curiosity are not the same as 200 clicks optimized for buying intent.

Revenue lives in the conversion.

If your commission is $100, you need 10 sales to make $1,000. If it’s $400, you need three sales to clear $1,200. Direct response is small percentages from a bigger pool, which means yes, keep growing your list. But understand what you’re really building.

You’re not building traffic. You’re building trust at scale.

And trust is what turns a small list into a retirement plan.

You showed up every day for 30 years, did what they asked, and maybe even saved what you could in the 401k…

But it might not even be enough to retire off of… and you wouldn’t want to go back to another corporate soul-sucking job, having to stand on your feet all day, or commute in rush hour traffic…

That’s why I want to show you a different approach, one you can take control of with your own hands…

That right now, thousands of regular people in their 50s and 60s have used to create a reliable income from home without previous experience.

The system doesn't require you to become a social media influencer or figure out complicated software. 

In fact, you can run it from your kitchen table at whatever time you have available.

I’m going live tomorrow at 2pm EST to show you how you can get started with it yourself.

I'll show you how to build an asset that pays you regularly without needing a massive upfront investment to get started.

Most people in affiliate marketing want to skip straight to traffic.

They ask about solo ads, YouTube ads, Facebook ads, native ads — anything that promises eyeballs — because traffic feels like progress. It feels tangible. But what they don’t realize is that traffic only magnifies whatever foundation you’ve built underneath it, and if that foundation is weak, you simply lose money faster and at a larger scale.

When I evaluate a product to promote, I don’t begin with the sales page or the commission percentage. I start with the market itself. Is this a group of people who are emotionally invested in solving this problem, and more importantly, are they already spending money trying to solve it? A passionate market behaves differently. Golfers don’t hesitate to spend thousands on clubs, coaching, and memberships. Internet marketers invest in tools, courses, and events because they’re actively trying to win. That kind of market sustains promotions.

Then I look at the numbers from a scaling perspective. If I spend $100 on traffic, can a single customer reasonably generate $50 back at minimum, and ideally $100 to $150? Because if one conversion can cover most or all of my ad spend, I can reinvest immediately and keep building my list without injecting outside capital. We’re not trying to hit one lucky campaign. We’re building a self-funding machine.

The third filter is the person behind the offer. Can I confidently put my name next to theirs? Do they have credibility I can reference? Because in reality, people buy people long before they buy features, bullet points, or bonuses.

So the shift is simple but uncomfortable.

Stop obsessing over where the traffic comes from, and start obsessing over whether the market is hungry, the numbers make sense, and the messenger is trustworthy.

Kevin Thompson once did over 400 strategic partnerships in 12 years.

Not by pitching. Not by blasting offers. But by asking better questions than anyone else in the room.

In our conversation, he shared how one reconnection after nine years turned into a multi-million-dollar opportunity — not because he chased it, but because he built real relationship equity first. At one event, a single lunch conversation led to connecting a $2 million comic book collection with the right buyer. That’s leverage most people never see coming.

Here’s why this matters for you as a list builder.

Your email list is a relationship asset, not a transaction machine. If you treat it like a vending machine, it will pay you like one. If you treat it like a long-term partnership, it can change your life.

Give it a listen, and then ask yourself: are you building a list… or are you building loyalty?

This one showed me something uncomfortable.

People don’t care about your offer nearly as much as they care about feeling understood. Carnegie wrote this nearly 100 years ago, and it still applies directly to email marketing today. The marketer who listens wins. The marketer who talks about himself loses.

If you want higher conversions, stop trying to be impressive and start being interested.

Read it slowly. Then apply one principle to your next email.

I’m not the message, but without me, nothing moves.
I don’t persuade, I don’t explain, yet I decide if effort turns into results.
Ignore me, and everything you built just sits there.

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