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Every issue of this newsletter gives you the exact systems, strategies, and principles I’ve used to generate 8 figures (almost entirely) with email marketing. So you can build your own systems that will carry you through the next algorithm change or recession. This is what actually works.

In today's issue:

“Igor, what happens after day 15?”

It’s 2026, and I still get that question on coaching calls, which tells me how stubborn bad advice really is, because somewhere along the way people decided that if a subscriber doesn’t buy within the first 7 to 15 days, they’re basically dead weight and you should move on.

Let me tell you what actually happens after day 15.

Nothing.

There’s no expiration date on trust, no magical switch that flips inside your subscriber’s brain on day 16 that says, “Too late, I will never buy from this person.” That idea was nonsense in the last decade, and it’s even more ridiculous now when attention spans are shorter, inboxes are louder, and people take longer than ever to commit to anything meaningful.

A few weeks ago, we ran a promotion for traffic and allowed people to purchase directly off the page without talking to anyone on my team. A sale came in, and out of curiosity, I pulled up the customer’s profile in our database, and this person has been on our list since 2024.

Two years of quietly reading.

Two years of opening emails, ignoring offers, maybe clicking here and there, and then one day deciding, “Okay, I’m ready.”

On another call recently, a VIP member told me he first applied for one of my programs almost three years before joining at $497 per month. He didn’t disappear. He watched. He listened. He waited until the timing in his life made sense.

That’s the part most marketers in 2026 still refuse to accept. Your timeline is irrelevant; their timing is everything.

The strongest buyers tend to move slower, because they’re evaluating, thinking, and fitting you into the bigger picture of their life and business.

Which is exactly why I email every single day, and I’ve done it for years without skipping. I’ve had people reply to emails that were sent five or six months earlier as if they just received them, because they kept it starred in their inbox until they were ready. That used to confuse me. Now it makes perfect sense.

People are busy. They are distracted by AI tools, new platforms, new “opportunities,” and a thousand shiny promises, and most of the time they are not rejecting you; they are postponing themselves.

Most people trying to build an email list never get past setting up their first funnel.

The tech overwhelms them. The autoresponder confuses them. They don't know which offers to promote or where to get traffic. So they buy another course, watch more tutorials, and stay stuck in the same place.

I'm opening up a limited number of spots where I'll build your entire email list business with you while doing 90% of the heavy lifting.

By the time we're done, you'll have a complete system generating leads and making sales. You'll know exactly where to get quality traffic, which offers convert best, and how to turn subscribers into dollars.

This isn't another course teaching you how to figure it out yourself. We're building it together so you walk away with a working business and the knowledge to scale it.

This is by application only for a limited time, and I'm selective about who I work with. 

If you've been trying to build a list on your own but can't figure it out, or you're too busy making a living to build one yourself, I urge you to apply now.

Most people secretly believe marketing is sleazy.

They’ll say things like, “I don’t want to pressure anyone,” or “I don’t want to manipulate people,” as if asking for a sale is the moral equivalent of stealing someone’s wallet.

Here’s the truth. That belief is killing your business.

A couple of years ago, I had laser eye surgery. I researched clinics for weeks. The one I chose didn’t have the absolute best track record online. They weren’t the cheapest either. But their marketing made me feel understood. Clear answers with strong positioning.

Around the same time, my wife and I visited four different clinics for her procedure. We chose the most expensive one — and yes, the one with the strongest marketing — because that’s where she felt the most certainty.

Think about that.

Nobody complains about marketing when they need the solution. They only complain when they don’t.

Marketing feels evil only to people who aren’t buying.

If you believe your product genuinely improves someone’s life — whether that’s financial freedom, time freedom, or simply clarity, then hiding it, softening it, or apologizing for it isn’t noble. It’s selfish.

The question isn’t “Is marketing bad?” The question is, “Do you believe in what you’re selling enough to stand behind it?”

You don’t need a better slogan. You need a spine.

In this episode, I sit down with Jeff Hoffman, co-author of Scale, and we get into something most entrepreneurs completely miss — branding isn’t a tagline, it’s a decision you make on day one.

Jeff tells the story of the founder of Sony writing, “It’s good, but it’s not a Sony,” before he even had a real company. That was the gold medal. Everything else grew around it.

Then he drops what I call the “Second Slide” lesson. If someone doesn’t want what you’re selling by slide two, stop chasing them and go find the people who say, “Where have you been all my life?”

That changes how you sell. If you’ve been trying to convince instead of attract, this one’s going to hit.

Go listen.

This one showed me why so many businesses stall.

Not because they’re lazy. Not because they lack talent. But because they try to win five gold medals at once instead of dominating one category first.

Jeff talks about how Amazon sold only books for years before expanding. That discipline is rare. And uncomfortable.

If you feel stuck, like you’re working harder but not growing faster, this book will probably call you out.

Read it. Then pick your gold medal.

I warm up the crowd before you sell,
I build up trust and stories to tell.
Without me, your offers fall flat and cold.
With me, even simple ideas turn to gold.

What am I?

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