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Every issue of this newsletter gives you the exact systems, strategies, and principles I’ve used to generate 8 figures (almost entirely) with email marketing. So you can build your own systems that will carry you through the next algorithm change or recession. This is what actually works.

In today's issue:

I deleted 8,742 subscribers in one afternoon, and I stared at the screen longer than I’d like to admit before I clicked confirm because these were people I had paid for, optimized funnels for, and proudly watched join my list.

It felt reckless.

But here’s what most email marketers refuse to admit: a “dead” subscriber will never open your email.

I also got rid of the freebie seekers and nurtured real people. I used to splash the word free everywhere — free training, free guide, free webinar — which meant I was conditioning even the openers to expect free as the standard and paid as the surprise. So I changed the frame. On webinars, I’d tell them upfront this is a 90/10 structure: ninety percent value, ten percent pitch, and when it’s time to make an offer I’ll ask permission before I present it.

Almost no one leaves when you do that, because people don’t hate buying — they hate feeling ambushed.

My wife complains about promo emails from Vera Moda while opening them and scrolling for deals, and she keeps Canada Tire catalogs “just to flip through,” which tells you everything you need to know about how humans behave. People open their inbox the same way they open the mailbox — not to avoid offers, but to look for something interesting.

So when I noticed that roughly 15–20% of my list hadn’t opened a single email in months, I stopped being sentimental and started being strategic. On a 60,000-person list, you might have 30,000 active people, and in fact, 3,000 real ones.

Those are the core of your business.

You’re not building a museum of email addresses; you’re building a responsive asset, and if someone refuses to open your emails, the cleanest move is to let them go and focus your energy on the people who lean in.

I remember what it feels like to be stuck.

I’ve worked brutal shifts in a chemical factory, breathing toxic fumes. I’ve done overnight security jobs watching trucks come and go while my dreams stayed parked. 

Anastasiya worked two jobs just to keep us afloat. Our grocery list was tuna, pasta, and instant soup. Friday nights meant watching shows on a laptop and pretending we weren’t stressed about money.

Then I got fired.

My “crime”? Working on my online business during downtime.

Best thing that ever happened to me. That’s when list building stopped being a side hustle… and became my exit plan in my new job.

Until one day, I walked out of my last job — for good.

Fast forward 15 years. My wife hasn’t worked a job since. We don’t make decisions based on price tags; we make them based on what’s best for us.

That’s why I created the 1-Click List Machine.

Most people fail because they get stuck in technical chaos. This skips the confusion and gives you a complete, automated system you can launch in under 60 minutes.

To celebrate 15 years since firing my last boss, I’m giving you 50% OFF. 

Use code MYTURN at checkout.

Most beginners think the goal is to email everyone the same thing and hope the numbers work out.

That’s lazy marketing dressed up as “simplicity.”

If you’ve got 10,000 people on your list and 2,000 click on a lipstick promo, that’s not random behavior — that’s information. Tag them. Label them. Put them in a bucket that says “interested in lipstick.” Next week, if 3,000 click on high heels, that’s another bucket. Over time, you’re not guessing anymore — you’re learning who’s who.

The same applies to buyers versus non-buyers, webinar attendees versus no-shows, people who signed up for traffic training versus list-building training. Every click, purchase, or registration is a raised hand, and your autoresponder has a tagging system for a reason.

Here’s the blunt truth: if you’re not segmenting, you’re flying blind.

I’ve seen people complain that email “doesn’t convert,” but they’re blasting prostate offers to women and pelvic health promos to men, then wondering why engagement tanks. That’s not bad luck — that’s bad listening.

Start simple. Tag clicks. Tag buyers. Tag webinar behavior. Build from there.

Shannon Smith built a 100,000-follower TikTok account… and then woke up to it being banned.

That was the wake-up call.

In this conversation, Shannon breaks down how one simple tutorial video — posted on her fifth day — exploded past 500,000 views and brought in 20,000 followers almost overnight. No studio. No fancy edits. Just clear, direct teaching.

But here’s the part that matters: she doesn’t give away the “how.” She teaches the what, then moves people to her email list for the implementation. That shift alone took her list to roughly 16,000–18,000 subscribers, with daily emails promoting five-email affiliate sequences and monetization offers.

And when TikTok shut her down for “community violations”? She realized borrowed platforms are rented land.

If you’re using TikTok, Instagram, or anything else without building your own list, you’re gambling with someone else’s rules.

Listen to this one and ask yourself: are you building attention… or ownership?

This one showed me that mass marketing doesn’t create demand — it channels demand that already exists.

Schwartz explains that your job isn’t to hype harder; it’s to enter the conversation already happening in your prospect’s head and direct it. That changes how you write emails, build funnels, and even segment your list.

If you’re blasting generic offers instead of speaking to specific desires, you’re ignoring the most powerful lever in marketing.

Read it slowly. It’s not light reading — but neither is building a real business.

I am delayed gratification.
Boring in the beginning.
Explosive in the end.
Few stay long enough to see me.

What am I?

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