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Every issue of this newsletter gives you the exact systems, strategies, and principles I’ve used to generate 8 figures (almost entirely) with email marketing. So you can build your own systems that will carry you through the next algorithm change or recession. This is what actually works.

In today's issue:

This morning, I worked from 8am and finished before 2pm, took a break at some point, and by early afternoon, I had already made more than most people make in a full month without leaving the house.

Now, I don’t share that to impress you or to paint some fantasy picture of online business. I share it because there’s a very specific reason that kind of outcome is possible, and it has nothing to do with hustle culture, secret funnels, or working 16-hour days. It comes down to leverage — and in my world, leverage looks like an email list.

When you build an email list, you’re building an owned audience. You’re not relying on algorithms, social media trends, or hoping that someone stumbles across your content. You have direct access to people who have raised their hands and said they want to hear from you. That changes the entire equation of business. If you want to launch a book, you email your list. If you publish a podcast episode, you email your list. If you want to drive traffic to an offer or create a quick surge in revenue, you email your list. That’s how I made my book a bestseller, and it’s how I launched my podcast and kept it in New & Noteworthy for months — not because I was some podcasting expert, but because I had an audience I could reach instantly.

The math behind it is almost boring in its simplicity, but powerful in its implications. Writing an email to 10,000 subscribers might take 30 minutes. You load it into your email service provider, click send once, and the software handles the distribution. You’re not manually sending thousands of messages. Technology does the heavy lifting. If you earned just one dollar per subscriber per month, that’s $10,000. If that list grows to 100,000 subscribers, the effort to write and send the email remains the same, but the upside scales dramatically. The work doesn’t multiply, but the results can.

What surprises me is how many people go through the effort of building a list and then hesitate to use it. They overthink every message. They worry about whether it’s perfect, whether someone might unsubscribe, whether they’re saying the “right” thing. In reality, email is one of the most forgiving forms of communication in business. You can send an average email today and a stronger one tomorrow, and your relationship with your audience will be just fine. What truly hurts a business isn’t imperfection; it’s invisibility.

Consistent email communication keeps you top of mind. It allows your personality, your philosophy, and your values to come through in a way that builds familiarity and trust. Over time, that familiarity turns into preference.

When customers are ready to buy, they naturally gravitate toward the person who has been showing up in their inbox rather than the competitor who stayed silent. And when you compare two similar businesses — one that uses email consistently and one that doesn’t — the difference in revenue is rarely marginal. It’s often dramatic.

The tools required to build and email a list are available to almost anyone with an internet connection. This isn’t reserved for tech geniuses or industry insiders. It’s accessible. The real dividing line isn’t intelligence or resources; it’s the decision to use the leverage that’s already available.

Every few years, another tech blogger declares email marketing finished.

The data says something different.

Email ROI beats social media, paid ads, and SEO. And just by a small amount…  by a lot.

Facebook changed its algorithm and wiped out organic reach for millions of businesses. 

Google updates made entire SEO strategies obsolete overnight, and TikTok faces government bans that could delete the platform tomorrow. 

Email sits there printing money like it has for 20 years.

The people making real money online aren't chasing the latest platform. They're building email lists and sending messages that generate sales whenever they hit send.

I put 81 secrets of building a profitable email list into my best-selling book.

The book walks you through building your first list from scratch, writing emails that get opened and read, and turning those subscribers into buyers without sounding like a pushy salesman.

For a limited time, I want to send you a free copy - all you have to do is cover shipping.

Most people obsess over list size because it feels measurable, and measurable feels safe. They tell themselves that once they hit 50,000 or 100,000 subscribers, everything will finally “work,” as if revenue magically appears the moment a vanity metric crosses some imaginary line.

That’s not how it plays out.

I’ve met marketers sitting on 150,000 subscribers who were barely squeezing meaningful income out of it, because the list was poorly segmented, the offers were weak, and the emails felt like afterthoughts instead of assets. And I’ve also watched smaller lists — around 10,000 subscribers — generate steady six figures because the owner understood how to craft an offer, communicate consistently, and treat every email like a sales conversation instead of a broadcast.

It’s not the size. It’s the stewardship.

Yes, when you’re just starting, every additional 100 subscribers feels like oxygen because momentum matters. But once you cross that 10K threshold, the game shifts from accumulation to optimization, and now your growth depends less on how many people you add and more on how well you lead the ones already there.

Your first priority is still to grow the list. Your second priority is to mail it with intent, not apology.

More traffic feeding the funnel. More subscribers entering the ecosystem. More deliberate emails driving revenue. That rhythm is simple, but it only works if you stop hiding behind the idea that “bigger” will fix what better would solve.

So ask yourself honestly: are you chasing a bigger number, or building a sharper machine?

Most business owners hire a VA the same way they clean their garage — by throwing stuff at someone and hoping it disappears.

David Jenyns, the founder of Systemology, broke that illusion fast. He said the real mistake isn’t hiring too late — it’s hiring without systems. When you hand a VA a messy to-do list instead of ownership over a recurring role, you don’t buy freedom… you multiply chaos.

One line stuck with me: what used to take days to document can now take minutes using Loom and AI. Record a five-minute walkthrough, auto-transcribe it, turn it into a checklist, refine, done. That alone changes the game.

And here’s the punch — throwing more VAs at a broken process doesn’t fix it. It magnifies it. If you’ve ever said, “It’s easier to do it myself,” this episode will sting a little. In a good way.

This one showed me something uncomfortable: most entrepreneurs don’t own businesses; they own jobs with fancier titles.

Gerber’s idea is simple but brutal. If your company can’t run without you, you don’t have a business yet. You have employment with overhead.

It ties perfectly to everything above. Email is leverage. Systems are leverage. Without them, you’re just busy.

Read it if you’re tired of being the bottleneck. Just don’t be surprised if you start seeing your calendar differently.

I feel risky in the moment.
Uncomfortable and exposed.
Yet without me,
No real breakthrough is born.

What am I?

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