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Every issue of this newsletter gives you the exact systems, strategies, and principles I’ve used to generate 8 figures (almost entirely) with email marketing. So you can build your own systems that will carry you through the next algorithm change or recession. This is what actually works.

In today's issue:

This was years ago, back when I thought the hardest part of affiliate marketing was finding the perfect offer, and I kept telling myself I just needed a little more clarity before I could start. I remember staring at my screen late at night, tabs open everywhere, jumping from ClickBank to Google searches to random forums, convincing myself I was doing “research” when really I was just stuck.

The problem wasn’t lack of options. It was the opposite. There were too many markets, too many niches, too many offers, all screaming for attention at the same time. Health, weight loss, fitness, finance, hobbies, crypto, gadgets, pets — every direction looked promising, and every direction felt risky. I kept asking myself the same paralyzing question: What if I pick the wrong one?

That’s when I finally understood something that should’ve been obvious earlier. There isn’t one right answer. There never was. Markets aren’t black and white decisions where one choice works and the others fail. Some niches convert like crazy but pay smaller commissions, while others convert less often but pay ten times more. Some offers shine on one traffic source and fall flat on another, and that doesn’t make them good or bad — just different.

What helped me break the freeze was learning to think in layers instead of absolutes. First, I looked at the market — where money was already flowing. Then I narrowed down to niches inside that market. Only after that did I worry about specific offers. Once I saw it as a hierarchy instead of a single high-stakes choice, the pressure dropped.

The real enemy wasn’t picking wrong. It was refusing to pick at all. Looking back, any decent choice would have worked if I had committed long enough to learn from it. That’s the part most people miss while waiting for certainty that never shows up.

I've been building my business through email marketing for over a decade, and just in the last 3 years, I’ve generated over $5,000,000 from email.

Every single campaign. Every framework. Every subject line. I've saved them all.

And I put them all together into a completely Persuasion Playbook, and I want to give it to you for free.

That's 222 raw email campaigns you can study word-for-word, the 29 meta-persuasion frameworks I use to create high-converting promotions, and 30 proven email scripts for any marketing scenario. 

Plus my 66-point email audit checklist, 49 subject line templates, and the exact 3,154 subject lines behind those $5,000,000 in sales.

I value this at $1,682, but you’re getting it free when you join Aidan's 3-Click Commissions Program.

The deadline is approaching fast. Once it hits, this bonus disappears, and I'm pulling it down.

Most people think shame is something to eliminate. They treat it like a bug in the system, something unhealthy that needs to be silenced, reframed, or replaced with positive thinking as fast as possible. That belief alone keeps a lot of people stuck for years.

Here’s the uncomfortable truth I learned a long time ago. Shame is often the moment before real change.

Not the public, humiliating kind. The private kind. The moment when you’re alone with yourself and you can’t spin a story anymore. When you look at your habits, your results, your body, your bank account, or your follow-through, and you know you’ve been letting yourself slide. That feeling hurts because it strips away excuses.

Most people run from that moment. They distract themselves. They numb it. They bury it under productivity, learning, or optimism. But buried shame doesn’t disappear. It leaks out as procrastination, indecision, and endless starting over.

When used correctly, shame isn’t destructive; it’s directional.

It points straight at what you already know needs to change. The problem isn’t the emotion itself; it’s staying stuck staring at it instead of moving through it. Pain without action turns toxic. Pain with action turns clarifying.

Here’s a simple way to use it rather than fight it. Write down a few things you feel quietly ashamed of right now, then stop judging them and look for the opportunity hiding underneath. Each one is a signal telling you where effort would actually matter.

There’s a moment in this episode where everything clicks, and it has nothing to do with templates or tactics. Ray Engan explains why being “professional” in emails often creates distance instead of connection, especially with people who don’t know you yet.

He breaks down how questions — the polite kind most marketers are taught to ask — actually trigger resistance with strangers, while simple statements lower defenses fast. One example he shares is a seven-word email that gets opened every time, not because it’s clever, but because it sounds human.

If your emails feel invisible or get ghosted, this episode will make you rethink how “nice” you’re being — and what it’s costing you.

This one hit me because it dismantles the idea that humor is risky or unprofessional, especially in business. The authors show that humor isn’t about being funny on command; it’s about lowering defenses, signaling confidence, and making yourself memorable without trying too hard.

What stood out is how practical it is. They break down why even attempted humor increases likability, trust, and persuasion, which explains why stiff, overly polite marketing gets ignored while slightly imperfect messages get replies.

If your emails sound correct but lifeless, this book will mess with your head in a good way.
You’ll start noticing where you’ve been playing it safe — and paying for it.

I disarm before I persuade,
Entertain before I explain,
And convert before you realize it.

What am I?

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