You are receiving this newsletter because you are already on our email list, having requested a copy of one of our resources. If, for any reason, you don't want to get this free email newsletter, reply with the words “opt out.”

Every issue of this newsletter gives you the exact systems, strategies, and principles I’ve used to generate 8 figures (almost entirely) with email marketing. So you can build your own systems that will carry you through the next algorithm change or recession. This is what actually works.

In today's issue:

This morning started at 7 a.m., same as most days. I had breakfast, sat down at my desk around 8, and by 9 I was walking my kids to school before coming back home to finish what I started. By 2 p.m., I had already made more than most people make in an entire month working full-time, and I never once left the house.

What actually created that result wasn’t some complicated funnel, a new launch, or a viral campaign. It was one email that took me about 30 minutes to write.

I opened my autoresponder, typed the message once, loaded it into the software, and hit send a single time. The platform handled the rest, dispatching it to thousands of subscribers without me copying, pasting, or hovering over the screen. I didn’t need to be present while it worked, because that’s the whole point of leverage: you set it in motion, and it keeps going without you.

Let’s put simple numbers on it. If you have 10,000 subscribers and you average $1 per subscriber per month, that’s $10,000. Grow the list to 100,000, and it still takes you roughly the same 30 minutes to write that email, yet the potential return scales dramatically because your message now reaches ten times the audience with the exact same effort.

That’s the part most business owners miss, especially the local ones who believe that knowing their customers by name is enough. The moment a customer walks out of the store, you lose direct access to their attention unless you have a way to reach them again on demand. Email gives you that control, keeps you top of mind, and allows your personality and philosophy to influence buying decisions long after the initial interaction.

I’ve launched a bestselling book that way and pushed a brand-new podcast into “New and Noteworthy” for months, even though I barely understood podcasting at the time. What I understood was this: when you have an audience, you have options.

What puzzles me is how many people build a list and then hesitate to use it. They spend months collecting subscribers and then freeze because they want every email to be perfect, as if a 500-word message carries life-or-death consequences. Meanwhile, someone else emails daily, stays visible, and captures the attention that could have been theirs.

Leverage rewards action, not perfection.

If you already have people who raised their hands to hear from you, why would you let silence be your strategy?

Thursday’s e-Farming training is now available as a replay - but only until Sunday night.

If you missed it live, you missed me walking through the exact 3-step system I used to go from working night shifts in a chemical factory wearing a hazmat suit… to generating over $400,000 a year from my laptop.

In the training, I break down:

• What e-farming actually is (and why it’s not dropshipping, chasing clients, or trying to become an influencer)

• Why it works better than most online business models people in their 50s try

• How ordinary people in their 50s and 60s are building reliable income without technical skills or a social media presence

I also showed real student proof - people generating from $3,000 months to $40,000+ months, who started with zero experience and no special advantages.

After that, it comes down.

If retirement feels uncertain, I urge you to check this out.

Most people believe that if they’re “good enough” at selling, prospects will buy on the first encounter. They obsess over the perfect headline, the perfect webinar, the perfect pitch—convinced that one flawless performance should close the deal.

Meanwhile, their prospects are sitting there… doing nothing.

Here’s the uncomfortable truth: even if you’re the best copywriter or salesperson in the room, most people will delay the decision. They’ll blame timing. Money. Needing to “think about it.” They’ll tell themselves they’ll come back later, and later quietly turns into never.

That’s why follow-up isn’t optional.

And yet, most marketers email once a week—maybe twice—because they’re afraid of annoying people. They’ve convinced themselves that frequent emails create irritation, so they water everything down into occasional “value” posts that try to impress instead of convert. What actually happens is far worse: their audience forgets them. Attention drifts. Someone else shows up daily and becomes the voice that sticks.

When you email consistently, you stay relevant. When you disappear, you become background noise.

The shift is simple but uncomfortable: increase your frequency and stop treating your list like fragile glass. Talk about their problems. Speak to their real desires. Address the obstacles they’re wrestling with at 11 p.m. when no one’s watching. Then make an offer that feels like the natural next step.

Consistency builds familiarity. Familiarity builds trust. Trust gets you paid.

So let me ask you—are you protecting your ego… or protecting your sales?

Brian Kurtz has managed nine-figure marketing budgets and sent over 1.2 billion pieces of direct mail. Let that sink in for a second. That’s not theory. That’s decades of skin in the game.

In this conversation, we talk about everything from the psychology behind classic sales letters like “Twelve Smiling Swindlers” to why patience beats quick wins in the long run. Brian breaks down how to use fear with integrity, how to segment your audience so you’re speaking to real humans instead of statistics, and why responding to subscriber emails still matters more than any automation trick.

One line that hit me: treat subscribers like individuals, not numbers.

If you’ve ever wondered whether timeless direct response principles still work in the digital age, this episode will settle it for you. Grab a notebook. You’ll want it.

What struck me when I first read it wasn’t some secret tactic. It was the long-term thinking. Brian spent 45 years building relationships, managing nine-figure budgets, and proving that trust compounds just like money does.

This one showed me that patience in marketing isn’t passive. It’s strategic. You focus on serving, following up, and showing up consistently, and over time that consistency turns into authority.

If you’re in a hurry to get rich, this book will slow you down in the right way.

And sometimes that’s exactly what you need.

I’m the one asset in your business
They can’t confiscate, cancel, or control me
I don’t belong to Zuckerberg
I don’t belong to YouTube
I don’t belong to TikTok
I belong to you.

What am I?

Think you've cracked the code? Reply to this email with your guess, and see if you're right!