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Every issue of this newsletter gives you the exact systems, strategies, and principles I’ve used to generate 8 figures (almost entirely) with email marketing. So you can build your own systems that will carry you through the next algorithm change or recession. This is what actually works.

In today's issue:

I wrote 32,000 words… and hated every single one.

It was dry and stiff. Sounded like a guy trying to impress people instead of helping them. So I did something most people won’t do — I deleted the whole thing. Gone.

Then I spent the next 13 days in a little coffee shop in Toronto — Lambert, an Israeli spot with dangerously good coffee — rewriting it from scratch. Three hours per chapter. Laptop open. Espresso sweating beside me. Same table most days. Same barista giving me that look like, “Still here?”

Here’s what pushed me to do it.

I was already known in my space. If you searched email marketing or list building, you’d find me. I’d sent over 100,000 emails. Hosted guys like Joe Vitale, John Demartini, Matt Bacak. I had webinars. Courses. Content everywhere.

But every time I went to my kids’ recitals or extracurricular practices and another parent asked, “So what do you do?” I’d freeze.

Try explaining affiliate funnels beside a juice box table.

My daughter used to say, “My dad sends emails.” Which basically translates to: “My dad’s a spammer.”

That one stung.

So I rewrote the book for one reason: clarity. If someone reads it, they get my story, my system, my worldview — without me performing a 20-minute explanation in a hallway.

And here’s what surprised me.

I tracked it.

When someone finds me through the book first, they stick. They become long-term followers, buyers, and supporters. The “1,000 true fans” thing? The book makes it real.

Webinars sell. Sales letters convert. But a book? A book plants a flag.

Now, when someone asks my daughter what I do, she says, “My dad’s an author.”

Different energy.

Sometimes the thing that scales your business isn’t louder marketing. It’s deeper positioning.

What are you building that still works three years from now?

Thursday’s e-Farming training is now available as a replay - but only until Sunday night.

If you missed it live, you missed me walking through the exact 3-step system I used to go from working night shifts in a chemical factory wearing a hazmat suit… to generating over $400,000 a year from my laptop.

In the training, I break down:

I also showed real student proof - people generating from $3,000 months to $40,000+ months, who started with zero experience and no special advantages.

After that, it comes down.

If retirement feels uncertain, I urge you to check this out.

Most people treat online business like a trend.

They think because it lives on the internet, it expires like milk. New platform. New hack. New shiny thing every 18 months.

Fifteen years in, I can tell you something boring and powerful: the mechanics barely changed.

You still drive traffic to a capture page. You still collect an email. You still follow up. You still promote something useful. Ten years ago I built ugly HTML pages by hand. Today people use LeadPages or Kajabi or whatever tool looks prettier. Same engine under the hood.

Look at a Ford F-150 from 2019 and one from 2023. Better screens. Nicer leather. Same combustion engine. Press gas, it moves. Press brake, it stops.

Email works the same way.

I’m getting thousands of leads a day using a capture page structure I built years ago. Same bones. Same flow. A few updated emails, sure. But the foundation? Rock solid.

And here’s the real issue.

People chase “new” because “new” feels safe. If it fails, they blame timing. If it works, they say they caught a wave.

But I’m a father. I run a team. I don’t gamble my livelihood on things that reset every two years. I build on principles that were working 6, 8, 10 years ago — and still work now.

Timeless beats trendy. Every single time.

So ask yourself: are you building something durable… or are you just refreshing the dashboard and calling it progress?

Ridgely Goldsborough started his first business at 16, built 45 companies, wrote 20 books — and in this episode, he explains why none of that matters if you’re speaking only to logic.

We break down the two brains: the thinking brain and the decision-making brain. One analyzes. The other buys. And most marketers talk to the wrong one.

He shares how a dental clinic boosted revenue simply by shifting from procedures to emotion, talking about biting into a juicy steak again instead of listing services. Same clinic. Different message. Different result.

We also get into “we believe” messaging, overcoming fear of charging more, using AI to move faster, and setting a real hourly income target that forces better decisions.

If your copy makes sense but doesn’t convert, this episode will show you why.

Go listen, and notice which brain you’ve been talking to.

This one isn’t about funnels. It’s about positioning yourself as the guide.

Brunson breaks down something most struggling marketers miss completely — people don’t buy information, they buy leadership. They buy clarity. They buy someone who can organize the chaos in their head and say, “Here’s the path. Follow me.”

What hit me hardest is the concept that you don’t need to be the world’s top expert. You just need to be one step ahead of the person you’re helping and be willing to own that role confidently.

If you’re thinking, “Who am I to teach anything?” this book will challenge that excuse directly.

Because the moment you stop trying to sell random offers and start building a movement around a clear belief, everything changes.

And that’s when email becomes powerful.

Ignore me, and I decay.
Feed me, and I flourish.
I determine whether you quit
Or conquer.

What am I?

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