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Every issue of this newsletter gives you the exact systems, strategies, and principles I’ve used to generate 8 figures (almost entirely) with email marketing. So you can build your own systems that will carry you through the next algorithm change or recession. This is what actually works.

In today's issue:

December 2010, and I’m staring at my laptop screen like it personally offended me, refreshing the dashboard again and again, half-hoping for magic and half-expecting disappointment.

Then it shows up: $100 in a single day.

Not that week or thatmonth. One day. I remember leaning back in my chair, feeling the room go quiet, because that small number shifted something much bigger in my head.

Up until that moment, $100 a day felt like the top of the mountain. I wasn’t chasing $1,000 days or dreaming about $15,000 days or imagining $100,000 days, because those numbers belonged to other people, the “big names” with massive lists and polished brands, not some guy trying to figure out email marketing from home.

But once I saw that $100 hit, it stopped being theory and became proof.

Within weeks I was doing it a few times a month, then a few times a week, and before long $500 days appeared, then $1,000 days, and eventually numbers I wouldn’t have even allowed myself to imagine back when I thought a hundred bucks was my personal limit.

Nothing magical changed about the market, the economy, or my luck.

My belief changed, which changed my actions, which changed my results.

Look at almost any self-made millionaire and you’ll find a story about losing everything and building it back. Tony Robbins went deep into debt. Trump went bankrupt. Martha Stewart went to prison and rebuilt to hundreds of millions. They didn’t recover because they were lucky twice. They recovered because they already knew what was possible and understood that their earlier success wasn’t a fluke.

The hardest sale you will ever make is the first one, because until that happens you are negotiating with doubt instead of data.

Once you have proof, repetition becomes easier and expansion becomes inevitable.

If you have made money before and lost it, that is not evidence that you are incapable. It is evidence that you already possess the skill set required to do it again, possibly faster and bigger this time.

So here is the uncomfortable question.

Are you aiming for $100 a day because that is your real goal, or because that is the largest number you currently believe you are allowed to hit?

Fifteen years ago, I walked out of that cramped security box for the last time.

My supervisor Sergey called to let me know. I said "Yeah, I understand" and hung up.

That was the last day I had a real “job”.... 

The last time I asked permission to take a day off. The last time someone else controlled my schedule or my income.

Soon after, Anastasiya quit her job. I'd been asking her to quit for months anyway.

That's what financial freedom actually looks like.

You’ve tried to do the same, taken some steps and maybe bought a course… 

But you're still showing up to that job, answering to people who don't appreciate you, wondering when it's finally going to click for you as it did for me.

So to celebrate 15 years of never answering to a boss, I'm giving you the system that made it possible, the 1-Click List Machine, for 50% off using the coupon code MYTURN.

This is an automated list-building system you can install in just one click. The capture pages, email sequences, and income streams are already built. You just activate it and start collecting subscribers.

And now it's your turn to fire your boss.

This deal ends soon, so I urge you to claim it while you can.

Most people think success fades because the market shifts, the algorithm changes, or the “opportunity window” closes.

That’s not what kills it.

What kills it is predictability.

The moment people put you in a mental bucket — “Oh, that’s the email guy,” or “That’s the personal development guy,” or “That’s the Amazon affiliate person” — their curiosity drops, and when curiosity drops, attention follows it straight out the door. I’ve seen it happen with big names. Tony Robbins talks goals and discipline for years, then suddenly releases a money book, then a health book like Life Force, then launches a mastermind with Dean Graziosi and Russell Brunson, and every time he pivots, his stock shoots back up because he disrupted the label.

Human beings don’t lose interest because something stops working. They lose interest because it feels familiar.

Look at cars. A perfectly good car still drives from point A to point B, has great gas mileage, solid speakers, no issues, yet after a couple of years the owner feels bored and starts browsing the new model, even though 90% of it is the same machine with slightly sharper headlights and a new dashboard glow. The function didn’t fail. The novelty did.

And the same thing happens to you in business.

So here’s the uncomfortable shift: instead of asking, “Is this good enough?” start asking, “Is this still interesting?”

Because boring is just another word for predictable.

What new angle, skill, or layer could you add this year that makes your audience look at you again and think, “Wait… I didn’t see that coming”?

You can dominate a market you’re not even known for.

When I promoted a program that paid me over $200,000, the same name kept showing up near the top of the leaderboard: Tom Woods. Which made no sense, because Google him and all you see is politics — libertarian author, historian, host of The Tom Woods Show. No “internet marketing” branding at all.

So how was he crushing affiliate offers?

He wasn’t hard-selling. He was leveraging trust. He’d interview the offer owner on his podcast, warm his audience up naturally, then promote to a separate list he built after spotting the interest. That list? Around 17,000 people. Not huge. Just engaged.

He later raised coaching from $300 lifetime to $8,000 for four months — and did $1.3 million that year. He didn’t win because he was famous in the niche.

In this episode, you’ll realize that he won because he transferred credibility.

This book reminded me that people don’t buy because of features. They buy because something inside them gets activated.

Sugarman walks through the psychological “triggers” that move someone from mild interest to “I need this now,” and once you see them, you start spotting them everywhere — in ads, in emails, even in conversations. Scarcity. Authority. Proof. Anticipation. Layered one on top of another.

It made me re-read my own promotions and realize where I was explaining… instead of triggering.

If your emails feel logical but not compelling, this one will sharpen your edge.

Read it slowly. Then watch how differently you write.

I look impressive in large numbers.
I make you feel successful.
But I don’t guarantee a single sale.

What am I?

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