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Every issue of this newsletter gives you the exact systems, strategies, and principles I’ve used to generate 8 figures (almost entirely) with email marketing. So you can build your own systems that will carry you through the next algorithm change or recession. This is what actually works.

In today's issue:

“Voice That Makes Millions” was a strong product from day one, and that was exactly why it struggled.

It helped people sound more confident in social situations, job interviews, and everyday conversations, which sounds powerful on paper, but in reality it didn’t point to a specific group of people with a specific, urgent desire to solve that problem.

Then we made a subtle but decisive shift.

Instead of positioning it around confidence in general, we aimed it squarely at people who wanted to make money with their voice, whether that meant selling, presenting, recording, or leading online. The material stayed the same, but the destination changed, and that change alone brought in a couple of hundred new customers in a very short period of time.

Nothing inside the members' area was rebuilt. The messaging was.

Most people think branding is about being memorable, but memorability without relevance is decoration. A real brand sits at the intersection of a painful problem and a clearly defined group of people who already feel that pain and are willing to pay to remove it.

You cannot appeal to everyone and expect intensity from anyone.

Gender matters. Life stage matters. Location and identity matter. A stay-at-home mom and a corporate executive process the same headline differently because their realities are different, and pretending otherwise just makes your message blurry.

When you choose a lane, you create gravity around your offer, because now it speaks directly instead of broadly.

A brand without a precise target is just background noise.

Before you tweak another funnel page, ask yourself whether you’ve truly defined who this is for and whether that person feels the problem strongly enough to act

Fifteen years ago, I walked out of that cramped security box for the last time.

My supervisor Sergey called to let me know. I said "Yeah, I understand" and hung up.

That was the last day I had a real “job”.... 

The last time I asked permission to take a day off. The last time someone else controlled my schedule or my income.

Soon after, Anastasiya quit her job. I'd been asking her to quit for months anyway.

That's what financial freedom actually looks like.

You’ve tried to do the same, taken some steps and maybe bought a course… 

But you're still showing up to that job, answering to people who don't appreciate you, wondering when it's finally going to click for you as it did for me.

So to celebrate 15 years of never answering to a boss, I'm giving you the system that made it possible, the 1-Click List Machine, for 50% off using the coupon code MYTURN.

This is an automated list-building system you can install in just one click. The capture pages, email sequences, and income streams are already built. You just activate it and start collecting subscribers.

And now it's your turn to fire your boss.

This deal ends soon, so I urge you to claim it while you can.

I used to believe that if I just worked harder than everyone else, the income would automatically follow, and if I wasn’t exhausted at the end of the day, I felt guilty, like I hadn’t earned the right to succeed.

So I stacked my calendar, took on more projects than I could handle, answered emails on vacation, and convinced myself that this was discipline rather than fear. I remember arguing with my wife on trips because I kept working through what was supposed to be downtime, telling her that I had to keep everything running or it would all collapse.

And for a while, that intensity worked.

But somewhere between $100,000 and $150,000 a month, I hit a wall that effort alone couldn’t break, and that’s when I realized that hard work had quietly turned into a bottleneck.

It takes the same energy to build a landing page whether the offer pays $50 or $500, and it takes the same persuasive effort to sell something for $100 as it does to sell something for $1,000 if the value is real. When I shifted from one-time commissions to recurring models, and from low-ticket payouts to offers with $697 annual upgrades and even $997 one-time options, my income jumped without my workload doubling.

When I launched a $97-a-month product, and within 72 hours the funnel — powered by those higher tiers — brought in over $100,000.

The work didn’t multiply. The leverage did.

Working harder scales stress. Working smarter scales income.

Instead of asking how many more hours you can push, ask where one strategic shift could multiply the result of the same effort.

Les Brown said something simple that most people ignore: “As a man thinketh in his heart, so is he.”

In this conversation, he breaks down the ritual he uses to crush self-doubt before it starts — seven things he’s grateful for, seven outcomes he intends to create that day, and a daily affirmation that reinforces partnership with something bigger than himself. He also drops a statistic that stings: you earn within $2,000–$3,000 of your closest friends.

That’s not motivation. That’s math.

He challenges you to read one book a month, because in five years you’ll have read 60 while the average person barely reads five, and that gap quietly turns into authority.

If you’ve been waiting to “feel confident” before playing bigger, this episode will call you out.

Go listen, and then upgrade your rituals.

This one slapped me because it strips email down to what it really is — a revenue engine, not a “newsletter.”

Matthew walks through the mechanics of list building, deliverability, segmentation, and monetization in a way that makes you realize most people are guessing. He built and sold a multi-million-dollar email marketing company, so this isn’t theory dressed up as advice.

What hit me most is how boring the fundamentals are — and how profitable boring can be when you execute it consistently.

If you’re serious about owning your traffic instead of renting it from social platforms, this book will tighten your thinking fast.

Read it with a pen in your hand.

I make millionaires nervous and beginners rich.
Ignore me and your business dies quietly.

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