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Every issue of this newsletter gives you the exact systems, strategies, and principles I’ve used to generate 8 figures (almost entirely) with email marketing. So you can build your own systems that will carry you through the next algorithm change or recession. This is what actually works.

In today's issue:

If I had one shot to sell a Cadillac, I wouldn’t pitch the guy who rides a bike.

That idea slapped me years ago when I was rereading the Gary Halbert Letter. Gary asked: if you could choose any list in the world to sell one Cadillac… who do you pick?

Not the guy who just bought a Toyota. Not the luxury shopper comparing brands. You pick the person who already owns four Cadillacs.

Because buyers buy.

That single idea shaped my entire business. My goal stopped being “make a sale.” My goal became: build a list of people who already buy what I sell.

So when everyone started chasing Facebook ads, TikTok traffic, Instagram hacks… I went a different direction. I hunted for lists. Real lists. Owned by people in my niche. Then I paid for a solo ad — a one-time email drop to their subscribers — sending them to my capture page.

Not to sell. To build my list.

And that’s what put me on the map.

Think about it. Apple doesn’t need to convince a Samsung loyalist. They sell the new iPhone to someone who already owns the old one. That’s why they stopped including chargers. They know their buyer already has three.

My wife is the same with skincare. She has drawers full of creams. Still buys the next one. Not rational. Predictable.

Because behavior beats logic.

Stop convincing. Start selecting.

If your marketing feels hard, maybe you’re talking to the wrong list.

Fifteen years ago, I walked out of that cramped security box for the last time.

My supervisor Sergey called to let me know. I said "Yeah, I understand" and hung up.

That was the last day I had a real “job”.... 

The last time I asked permission to take a day off. The last time someone else controlled my schedule or my income.

Soon after, Anastasiya quit her job. I'd been asking her to quit for months anyway.

That's what financial freedom actually looks like.

You’ve tried to do the same, taken some steps and maybe bought a course… 

But you're still showing up to that job, answering to people who don't appreciate you, wondering when it's finally going to click for you as it did for me.

So to celebrate 15 years of never answering to a boss, I'm giving you the system that made it possible, the 1-Click List Machine, for 50% off using the coupon code MYTURN.

This is an automated list-building system you can install in just one click. The capture pages, email sequences, and income streams are already built. You just activate it and start collecting subscribers.

And now it's your turn to fire your boss.

This deal ends soon, so I urge you to claim it while you can.

Most people think there’s a soulmate for their business.

The perfect customer. The perfect partner. The perfect “yes.”

That’s fantasy.

What actually exists is compatibility.

I’ve lived in Ukraine. Grew up in Israel. Ans was once in Canada. You notice patterns when you move that much. Immigrants tend to partner with immigrants. Even their kids — raised here — gravitate toward people from similar families. Not destiny. Shared values.

Same thing in business.

People don’t buy because you’re magical. They buy because your worldview fits theirs. Your habits match. Your language feels familiar.

And when people get older — 40s, 50s — they struggle to find new partners because they’re rigid. They don’t want to change. They want someone else to adjust.

Entrepreneurs do the same thing.

They refuse to adapt their offer, their messaging, their market — and then blame “bad leads.”

Here’s the truth: It’s not about finding a perfect match. It’s about aligning values.

Compatibility beats chemistry. Every time.

So instead of chasing random traffic hoping someone “just gets it,” ask yourself: who already thinks like me? Who already buys like this?

Then go there.

Or keep swiping through strangers and wondering why it’s exhausting.

A guy who grew up on the streets of New Jersey ended up selling $22,000 personal growth packages — and breaking records doing it.

That’s John Lavenia.

In this conversation, he drops something most marketers never hear: “Sales in its purest form is the transfer of enthusiasm.” Not manipulation. Not pressure. Enthusiasm. He talks about staring into a camera lens and selling it like it’s your ideal prospect sitting across the desk, and if what you’re selling isn’t good enough, you shouldn’t fix the script — you should fix the offer.

There’s also this line that hit me: when the discomfort of staying the same becomes greater than the discomfort of change, people move.

That’s true for your customers. It’s also true for you.

If you’ve been treating sales like a necessary evil instead of a leadership skill, this episode will bother you in a good way.

Listen in and then ask yourself whether you’re truly sold before you try selling anyone else.

Two people can do the exact same thing and get completely different results. That line never left me.

Wattles argues that people who get rich don’t just work harder — they think in a certain way and act in a certain way, consistently. Same market. Same tools. Different posture.

This one showed me that success isn’t random and it isn’t mystical. It’s patterned behavior repeated long enough.

If you’re frustrated that someone “less talented” is winning, read this and check your way of thinking.

It’s short. No excuses.

I multiply when you share me.
I shrink when you hide me.

What am I?

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