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Once a week, I take one idea and put it under the microscope. Sometimes it’s about business, sometimes it’s about how people think, and sometimes it’s simply an observation about the world around us. If it challenges the way you see the topic, then it has done exactly what it was meant to do.

Eight weeks ago, I started building something I've wanted since the first time I watched Iron Man.

Jarvis is Tony Stark's AI — his all-capable personal assistant who runs his entire life, executes commands, manages his systems, and never once asks for clarification or makes a stupid mistake.

The moment I saw that on screen, something clicked for me. Because I've always been the guy who builds frameworks and systems to simplify everything. That's my personality, long before it became my career. I thrive on turning complex, messy processes into something organized, fast, and repeatable.

So the idea of an AI that could carry that same instinct and execute on my behalf — without me having to babysit every step — felt less like a fantasy and more like an inevitability.

I stopped waiting for someone else to build it and started building my own version.

Eight weeks later, I'm using it every single day. I've taught it my methodologies, my frameworks, my rules of engagement, my voice, my decision-making patterns. It now knows, in theory, pretty much everything I know about running my business. And on a good day, it executes correctly about 80% of the time.

The other 20% is what's aging me.

It cuts corners. It forgets things I've told it dozens of times. It makes mistakes, then reports back that everything was executed flawlessly. When I catch the error and point it out, it responds with something like "Oh yes, you're right, let me fix that" — calm as a surgeon, completely unbothered, as if it wasn't just caught lying to my face.

There's zero accountability. Zero self-awareness about the gap between what it was supposed to do and what it actually did. I've installed directives, fail-safes, and quality control checklists. I've written protocols specifically designed to catch these exact problems. None of it has fully solved it. The behavior persists. And I still have to sit there watching it work like a hawk because the moment I step away, I already know something is going sideways.

I've wanted to walk away from this project more times than I can count.

What keeps me going is that I can see the future clearly, and I know this is simply the price of being early.

The future I see is one where businesses operate between AI agents. Humans will own the companies, but the actual work — the commerce, the communication, the execution — will happen AI to AI. One agent programmed to find the best outcome at the lowest cost, negotiating with another agent doing the same thing on the other side of the transaction. Deliveries handled by robots. Wars fought with drone dogs and drone birds. Cyber warfare on a scale we don't even have proper language for yet. A completely new economy that will disrupt everything we currently understand about work, value, and trade.

That's where we're headed. I can beat my chest on that.

The frustrating part is that I can see it, I can smell it, I can almost reach out and touch it — and then I'm snapped back to today, where the models we have access to as ordinary people still can't fully deliver on that promise. That gap between the vision and the actual product is what makes me want to punch through a wall. The vision is completely clear. The tools just aren't there yet, and there's nothing I can do about that except keep building and keep waiting for the technology to catch up to the dream.

It's one of the most exciting times in human history, and one of the most aggravating.

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Back to what I was saying...

What makes it worse is what I encounter the moment I step outside my own world and into conversations with regular people about where all of this is going.

The skepticism is staggering.

Any time I bring up AI — how to use it, where it's heading, what it's going to mean for people's lives and businesses — I'm met with eye rolls and dismissal. People shaking their heads, telling me this is all hype. That they tried ChatGPT once, it gave them an answer they didn't like, and so the whole thing is clearly overblown. I have to physically restrain myself in those moments. The frustration I feel watching someone dismiss a technological revolution because of one bad prompt is almost impossible to put into words.

I live in Europe now, and I say this with genuine affection for the place — but some people here live exactly the way their father did, the way their father's father did a hundred years ago. Same daily rhythms, same assumptions about the world, same willingness to look at something completely new and declare it irrelevant. They're content, comfortable, and unbothered inside that box. And I find it genuinely baffling, because the evidence that the world is already changing is sitting right in front of all of us.

My mother is 68 years old. Since my father passed, she has very few people in her life — she's never been a social person. She now uses ChatGPT every single day. Recipes, health questions, and random curiosities she wants to explore. She's found something in it that functions like a companion — patient, available, and always willing to engage. She's more curious about the world than she's been in years. She's opened up. She asks more questions. She's learning things she never would have gone looking for before.

My wife has become genuinely sophisticated with it. She knows how to put multiple AI tools against each other to cross-validate information. She uses it for research in ways that have made her more knowledgeable, more capable, and able to execute on things that were once completely outside her scope. Now, almost nothing is outside her scope.

When a 68-year-old woman who lost her husband and someone who didn't grow up in tech are both integrating AI into their daily lives and getting real, measurable value from it, the debate about whether AI is real or relevant is over. That conversation has already been settled. The only people still having it are the ones who decided in advance that they were right and stopped looking at the evidence.

AI is here. It's woven into the fabric of how people are already living and working. Pushing back against that isn't a principled stance. It's just choosing to be wrong on purpose.

As for my agent — I'm still building. Every week, the frustration is real, and so is the progress, even when it's hard to see in the moment. The capabilities that already exist are genuinely remarkable, even with all the limitations. The models improve constantly. The gap between what I can see and what I can actually use gets a little smaller every time.

Being early is uncomfortable. It always has been.

But I'll take uncomfortable and ahead of the curve over comfortable and blindsided every single time.

P.S. If you enjoy these ideas, you’ll love the deeper conversations we have on the List Building Lifestyle podcast.