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Every issue of this newsletter gives you the exact systems, strategies, and principles I’ve used to generate 8 figures (almost entirely) with email marketing. So you can build your own systems that will carry you through the next algorithm change or recession. This is what actually works.

In today's issue:

I used to run promotions with no end date because I told myself deadlines were manipulative, needy, or some subtle form of pressure I didn’t want associated with my name. Leaving things open felt mature, ethical, and calm, but what it really did was let me hide from the moment when the market had to answer me honestly.

The shift happened when I finally forced myself to run a promotion that lasted exactly seven days, not because I was confident it would work, but because I wanted proof. The first few days were underwhelming, which almost convinced me I was right all along, but by the final day, everything changed. Sales stacked up fast, inbox replies poured in, and most of the money landed right before the deadline expired, not because people were tricked, but because they finally had to choose.

Here’s the truth most people avoid. Deadlines don’t pressure people, they force clarity.

When an offer has no end, nobody needs to act, including you. You hover, you check stats too often, you tweak emails instead of committing, and that quiet uncertainty leaks into everything you write. The moment I put a real deadline in place, I stopped chasing and started leading, because the message was simple: this is available now, it won’t be later, and I’m fine either way.

What surprised me most wasn’t just the spike in sales, but how different I felt running the promotion. I slept better, checked numbers less, and showed up calmer in my emails because the rules were set. Friday was the end. Whatever happened by then was the result, and I didn’t need to negotiate with myself every morning.

Now I won’t run a promotion without a deadline, whether it’s a small product or a high-ticket webinar, because open-ended offers don’t create opportunity; they delay decisions. And delayed decisions are where momentum quietly goes to die.

So think about this before you write your next email. What are you keeping open-ended because it feels safer, even though it’s slowly killing urgency?

I've been building my business through email marketing for over a decade, and just in the last 3 years, I’ve generated over $5,000,000 from email.

Every single campaign. Every framework. Every subject line. I've saved them all.

And I put them all together into a completely Persuasion Playbook, and I want to give it to you for free.

That's 222 raw email campaigns you can study word-for-word, the 29 meta-persuasion frameworks I use to create high-converting promotions, and 30 proven email scripts for any marketing scenario. 

Plus my 66-point email audit checklist, 49 subject line templates, and the exact 3,154 subject lines behind those $5,000,000 in sales.

I value this at $1,682, but you’re getting it free when you join Aidan's 3-Click Commissions Program.

The deadline is approaching fast. Once it hits, this bonus disappears, and I'm pulling it down.

I grew up believing the world was happening to me, not responding to me. Bad luck, the universe, timing, other people—there was always something outside my control to blame, and for a long time that story felt comforting because it explained why things didn’t work.

That belief didn’t disappear on its own. It got challenged every time results showed up after I acted differently. Missed opportunity? Usually, a missed decision. Bad outcome? Almost always a delayed response. Once I started looking at events through that lens, the superstition stuff fell apart fast, because it stripped me of power instead of protecting me.

Here’s the uncomfortable part. Victim beliefs feel safe because they remove responsibility.

I’m not pretending you control everything. You don’t. Bad news still shows up. Markets change. People disappoint you. But you always control how you respond, what you choose next, and whether you sit in the problem or move against it. The moment you hand that control to luck, fate, or the universe, you trade short-term comfort for long-term fear.

I’ve met plenty of successful people who work hard but secretly believe their success was “given” to them, which is why they’re terrified it can be taken away. That fear never leaves. It just gets better dressed.

So here’s a simple test you can run today. The next time something doesn’t go your way, don’t explain it. Don’t spiritualize it. Don’t excuse it. Ask one question instead: What action would put control back in my hands right now? Then do that.

That shift doesn’t make life easier. It makes it yours.

Most people think copywriting is about persuasion tricks. This conversation blew that idea up fast.

I sat down with Alex Cattoni, and within minutes, she said something that stuck with me: copywriting isn’t about cleverness, it’s about alignment. Saying the right thing to the right person without turning into someone you’d never trust yourself. That alone explains why so much marketing feels off, even when it “works.”

She talked about building Copy Posse after noticing how many smart people, especially women, didn’t see themselves represented online, and how that gap pushed others into shady tactics just to compete. Her response wasn’t to play louder. It was to play cleaner. Over 80% of her new program revenue now comes from existing customers, which tells you everything about trust done right.

If you care about selling without hating your own emails, this episode will recalibrate how you think about words, ethics, and long-term leverage. Listen closely. It’s not hype. It’s a reset.

This is not a feel-good money book. Felix Dennis—self-made billionaire and professional troublemaker—doesn’t sugarcoat anything. He flat-out explains why most people never get rich and it’s not bad luck. He explains why ownership beats talent every time, and why comfort is the real dream killer.

You won’t agree with him. That’s kind of the point.

This book challenges your assumptions about money, ambition, and what you’re actually willing to sacrifice. Read it to shake loose some cozy beliefs that may be keeping you stuck.

Every night I’m told what to do,
And each morning I do what I’m told.
But I still don’t escape your scold.

What am I?

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