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Every issue of this newsletter gives you the exact systems, strategies, and principles I’ve used to generate 8 figures (almost entirely) with email marketing. So you can build your own systems that will carry you through the next algorithm change or recession. This is what actually works.

For years, people have been telling you to fix your money mindset with affirmations.

Stand in front of the mirror. Say it out loud. "I am making a million dollars a year." Repeat it every morning until your brain finally believes it.

I'll be honest with you. I think that's mostly a waste of time.

If somewhere deep down you carry a belief that says people like you don't get rich, then standing in front of a mirror chanting the opposite isn't going to overwrite it. You can repeat "I make a million dollars a year" a thousand times. The part of you that doesn't believe it just sits there, arms crossed, unconvinced. The words bounce off. Nothing moves.

So let me tell you what actually does move the needle.

You go to an industry event. A real one, in person, where the people making serious money are standing in the same room as you, drinking the same coffee, waiting in the same line for the bathroom.

And you meet one of them.

You shake his hand. You talk to him for ten or fifteen minutes. And somewhere in that conversation, a quiet thought creeps into your head that you'd never say out loud:

"Wait. This guy? This guy is making a million dollars a year?"

He's not impressive. He fumbles his words. He's not particularly sharp. He's not better looking than you, not more educated than you, not more disciplined than you. By every measure you can think of, you'd put yourself ahead of him.

And he's making ten times what you make.

Before we go any further…

Andrew Lock was a keynote speaker and TV producer with 25 years in the business when Covid canceled every booking he had.

With nothing but time on his hands, he went looking for a way to make his savings work harder than the half percent his bank was paying him.

What he found had nothing to do with guessing which coin would go up next. Every time someone swaps one currency for another on certain platforms, a small fee gets collected.

Andrew figured out how to sit on the receiving end of those fees, getting paid from transaction activity whether markets were going up, down, or completely flat.

He woke up to $8.47 the morning after his first setup. Then it happened again the next day and the next. He's personally averaged around 52% in gains per year - 

And now he’s showing other people how it’s done.

Three of his students are in their 80s, and none of them had any crypto experience before they started.

Today at 2pm EST, Andrew is hosting a free live training showing you exactly how this works.

Now, as I was saying…

That moment does something no affirmation ever could.

Because here's what's really going on. When you're sitting at home scrolling through your phone, looking at people online claiming to make money, your brain has an easy escape hatch. That guy's lying. That Lamborghini is rented. That private jet is a stock photo. He probably comes from money. It's all smoke and mirrors, and you go back to your day feeling fine.

You can dismiss a screen.

You cannot dismiss a handshake.

When the person is standing right in front of you, breathing, ordinary, unremarkable, and undeniably successful, the escape hatch slams shut. The lie you've been telling yourself stops working. And what fills the space is something far more powerful than any motivational chant: "If he can do it, there's genuinely no reason I can't."

I had a student years ago who lived this exact thing. He was looking through some of my testimonials and decided to track one of those people down on social media. Found him on Facebook. Started chatting with him, just casually, for about fifteen minutes.

And by the end of that conversation, he'd quietly concluded that the guy was no smarter than him. Maybe even a little less so. The realization almost embarrassed him. If that person could pull in ten thousand dollars a month, then him failing to do it suddenly felt absurd. So he went and did it. He became very successful, and the spark wasn't a quote or a seminar slide. It was a fifteen-minute chat with someone who made him think, "Well, if he figured it out..."

It sounds a little mean when you say it plainly. You're essentially using your own ego against yourself, letting your competitive streak do the heavy lifting. But sometimes that's exactly what it takes to finally buy into the idea that this is real and that it's available to you.

There's another version of this that works just as well, and it doesn't require any seminars.

Go work for someone who's making a lot of money.

When you're on the inside of a business that prints cash, the mystery evaporates. From the outside, watching someone roll up in an S-Class, money looks like magic. There's an old saying that any sufficiently advanced technology is indistinguishable from magic, and earning money works the same way. From a distance, it looks mythical, like these people were handed something the rest of us never got.

Then you get close enough to see the wiring behind the wall.

You watch the system run. You see, it's a specific skill applied in a specific market. Or it's the right timing. Or the right supplier. Or one script they use to close deals, repeated over and over. Whatever it is, it's a method. And the moment you see the method, the magic turns into mechanics. You stop thinking "how do they do that" and start thinking "oh, that's how they do that."

Because that's the truth nobody tells you when you're starting out.

Look into the background of almost anyone making a million dollars a year online, in any niche, and a pattern shows up fast. Most of them don't have degrees. Most of them have no real formal education in this. Many of them failed at other businesses, sometimes several times, before stumbling into the one that worked. They had jobs they walked away from. They are, by and large, completely ordinary people.

I'll go further than that. In my experience, some of the smartest people I've ever met work for guys who were barely paying attention in high school. The genius is on the payroll. The owner cashing the checks was the kid copying off someone else's test.

I don't say that to be cruel. I say it because it should set you free.

The thing standing between you and the income you want was never raw intelligence. It was never a missing gift or a special gene the rich got, and you didn't. It was a belief, installed quietly somewhere along the way, that people like you don't get to win this game.

That belief doesn't survive contact with reality.

So stop chanting at the mirror. Go put yourself in the same room as the people already doing it. Shake the hand. Have the conversation. Get close enough to one "ordinary" millionaire to think the most liberating thought there is:

"If that guy can do it, so can I."

P.S. Want to know why I care so much about this topic? I broke it down on this podcast episode. Listen, and you'll see why it should matter to you, too.