Welcome to another issue of the no-BS newsletter dedicated to demystifying the world of passive income, where we share practical, reliable strategies to build and sustain income streams that work for you.

If you want to help someone else make money while they sleep, forward this email to them.

In today's issue:

Not too long ago, I was the guy who couldn’t close a sale to save his life.

I started with MLM—the “passive income” dream—where I had to convince people to not only buy a product but keep buying it every month... and then convince them to convince others to do the same.

Spoiler alert: I sucked.

After months of hustling and getting nowhere, I finally threw in the towel and thought, “Maybe affiliate marketing will be easier.”

Easier? Sure. At least I didn’t have to build a cult following to make sales. But profitable? Not so much.

I was so bad at it, it took me two years to see my first commission check.

Meanwhile, I’d watch these super affiliates—guys like Frank Kern, Mike Filsaime, and Ryan Deiss—crush it on leaderboards and rake in cash while I struggled to get a single sale.

But then I figured out their secret...

Two things separated them from the pack:

That’s it.

Not fancy funnels.
Not magic traffic hacks.
Not shady link cloaking tricks.

Just authority and a list.

So, I stopped chasing shiny objects and focused on building my email list and creating a product of my own.

At first, it was nothing fancy—a $17 course on building squeeze pages. Then it became a $37 offer. Eventually, it had a $500 upsell.

Suddenly, my little product was pulling in buyers. I went from begging for sales to making $100,000 a week promoting affiliate products to my list.

But let me be clear—this isn’t about numbers. It’s about leverage.

When you have authority and a list, everything changes.

You can:

And the best part? You don’t need thousands of buyers. All you need is 300—just 300 buyers—to make six figures a year.

Do the math.

If each buyer is worth $500, that’s $150,000.
If they’re worth $1,000? That’s $300,000.

And these aren’t hypothetical numbers. This is what I live every day.

So, here’s the takeaway: If you want to be a super affiliate, stop chasing quick wins and start building your list.

And don’t just collect emails—create a buyer’s list. Sell something—anything—so you can segment buyers and roll out the red carpet for them.

Because buyers? They buy again... and again... and again.

This is how you go from zero sales to leaderboard domination. No gimmicks. No BS. Just authority and a list.

Now go make it happen.

As our way of saying thanks for subscribing to the newsletter, we’d like to ship you a free copy of the Amazon best-seller List Building Lifestyle: Confessions of an Email Millionaire. This book shows how to build a scalable passive income online even if you’ve got no previous experience.

Claim your no cost copy by texting the word BOOK to +1 (917) 979-4483

You can also just click the button below if you’re reading this on your mobile device.

TEXT 'BOOK' TO CLAIM YOUR FREE COPY

This book costs $20 on Amazon, but if you text the word BOOK to +1 (917) 979-4483, you’ll receive a special link allowing you to get a free copy of the book plus $3,251.88 in bonuses (just chip in on S&H).

Here’s a truth bomb most marketers won’t admit: You don’t need to be perfect to make sales. In fact, trying to look perfect? That’s what’s stopping you from making sales.

Let me explain.

People buy from people they like and trust. Period. And you don’t build trust by being flawless.

You build it by being real—flaws and all.

Take my buddy David, for example. David’s a self-proclaimed professional “nothing-doer.” He openly admits he’s lazy. Says he procrastinates. Doesn’t sugarcoat a thing.

And guess what? He’s crushing it.

He has a rabid fan base of just a few hundred people who follow him into any deal he promotes—and he makes six figures a year doing it.

Why? Because he owns his flaws.

When you lead with honesty—when you say, “Yeah, I’m messy” or “I can’t stick to schedules to save my life”—people stop judging you.

They lean in. They respect you for being real in a world where most people are hiding behind masks and fake smiles.

Now, here’s the kicker: It’s not just about admitting your flaws. It’s also about not caring who doesn’t like you. Because the truth is, some people will hate you no matter what you do.

So, instead of bending over backward to please everyone, focus on attracting your perfect customers—the ones who get you.

Those are the people who’ll buy from you, again and again. And this mindset shift isn’t just for emails or sales calls—it’s for everything you create:

Don’t try to be “vanilla.” Stop worrying about offending people. Take a stand. Share your opinions. Own your quirks.

I do this all the time.

For example, I openly disagree with Andre Chaperon’s email strategy (the guy’s a genius, but his method just isn’t for me).

And you know what? That opinion attracts people who share my views—and repels the ones who don’t.

And that’s perfectly okay. Because the goal isn’t to please everyone. The goal is to build trust with the right ones.

So here’s your action step:

You’ll be amazed at how quickly people start to trust—and buy from—you.

Own your flaws. Stop seeking approval. Start building real connections.

That’s how you win.

How can you create an aura of authority that will make your market trust and follow you, without looking desperate?

A hot-button question. So I hop on the call with the best guy out there to show us the nitty-gritty – Michael Mansell. 

Michael grew one of the largest teams across two biz opps at the same time. That’s while most marketers struggle to build a team in one biz opp in their lifetime. I challenge him to reveal what he did to get where he’s today, and he doesn’t hold back. He digs deep and unmasks the psychological reasons that make people trust and accept you as their leader. He also explains how to do it while you sound genuine, avoid sleazy sales talk, and stand fearless in the face of competition.

Tune in. 

Let me be blunt—this book isn’t for the faint of heart.

If you’re looking for fluffy affirmations and “just think positive” advice, skip it.

But, If you’re ready to face your demons, crush excuses, and become mentally unstoppable, then David Goggins’ Can’t Hurt Me is the slap-in-the-face wake-up call you didn’t know you needed.

Goggins shares how he went from obese and broken to a Navy SEAL and ultra-athlete by mastering his mind and embracing pain.

It’s a blueprint for mental toughness that forces you to confront your excuses and level up.

Warning: It might sting, but it’ll also change you.

I’m always with you, but I’m often ignored.

I can make you unstoppable, or I can keep you stuck.

I grow stronger when challenged, but weaker when avoided.

What am I?

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