Welcome to another issue of the no-BS newsletter dedicated to demystifying the world of passive income, where we share practical, reliable strategies to build and sustain income streams that work for you.

If you want to help someone else make money while they sleep, forward this email to them.

In today's issue:

Most people tiptoe into their business, as if the market might bite them. That’s why they cling to the “start cheap” doctrine — it feels safe, not smart.

Here’s the truth. Most people preach a slow march up a value ladder because they’re terrified of pitching anything expensive. I don’t buy it. If your targeting is tight and your offer fits the market, you can sell high-ticket first. A webinar will let you charge five hundred. A one-on-one presentation makes the same offer worth three-and-a-half thousand. A long text sales letter can sell the same product for fifty bucks. The medium changes the math and even the price.

So stop assuming price equals trust.

Let me give you an example. You can start “fast-food” — a checklist, a cheat sheet, a $10 PDF — and that’s fine. Or you can run the right ad to the right person and pitch the coaching package as a first purchase. Either way, you still need the same three things: targeting, infrastructure, and media. Because the question isn’t what you’re selling. It’s who’s buying and why they need it now.

If you’re worried about authority, make the book: Word → PDF → Fiverr e-cover → sales page. If you’re worried about price, change the medium: email salesletter, webinar, in-person. Each step shifts the elasticity.

So here’s your challenge: pick one product you could make tonight (even a one-page PDF). Pick one medium to sell it in. Launch one small test this week and measure the spend, the clicks, and the close. If the market fits, price is just a lever.

Want an income stream that doesn’t depend on posting, hustling, or praying the algorithm behaves?

This is the system that lets you wake up to sales — with emails you didn’t even write, going out automatically, making money in the background.

The Email ATM Blueprint shows you how to build that machine fast: grow your list, grow your commissions, and turn every day into a payout day.

(Use coupon code SHIP4FREE to save  $14.96 & get free shipping to your doorstep.)

A real income system for less than a mediocre coffee.

Most people think they’re “stressed.” They’re not. They’re getting ambushed by old emotional debts they never paid — stuff that still owns them decades later.

Let me give you an example. A simple refund request used to ruin my whole afternoon. Not because of the money. Because it punched the same nerve I’ve had since childhood: disappointing someone who counted on me. One message and boom — four hours gone, mood wrecked, brain fried.

So the real problem isn’t the trigger. It’s the baggage it hits.

Now here’s the part nobody likes. If you don’t stop and ask, “What exactly is this poking?” you’ll keep reacting like a passenger in your own life. You’ll blame the client, the timing, the universe — anything but the wound that’s steering the wheel.

And once you spot it, you finally get to stop dragging it around.

Nick Penev started where most people burn out — the 10 p.m. to 7 a.m. sales shift. Most reps lasted three weeks. Nick stayed five years. That persistence alone built him a commission stream big enough to buy a BMW in his twenties.

But here’s the moment that stopped me. While he was making up to 200 sales a day, he never emailed the buyer list he was collecting. Not once. He admits that single mistake probably cost him millions — and it completely rewired how he thinks about partnerships, leverage, and long-term profit.

Why listen? Because his journey from night-shift rep to e-commerce founder to running a 1,500-founder partnership network is a real-time example of what happens when you keep pushing after everyone else clocks out.

Listen in, and Nick will change how you look at opportunity, and what you’re leaving on the table.

Most people swear they have a sales problem, but they’re starving for traffic. It’s the entrepreneurial version of trying to run a marathon after skipping breakfast for three days — you’re not slow, you’re underfed. 

Brunson’s Traffic Secrets is the book I wish someone had thrown at me back when I sat refreshing my stats page every fifteen minutes, wondering why three lonely clicks crawled in like retirees crossing the street. The beauty of the book isn’t that it promises some magic algorithm cheat code. It’s that Brunson forces you to think like someone who builds a traffic machine instead of someone who prays to one.

And here’s the part that sticks: these ideas don’t collapse the moment a guru discovers a new social platform. They work because they shift your thinking from “How do I get people today?” to “How do I engineer attention for the long haul?” That switch alone can add a zero to your business if you let it.

If you’re building anything online and “traffic” still feels like some mystical force controlled by tech bros in hoodies, this book will snap that illusion in half. Read it, study it, and then decide which of Brunson’s frameworks you can put to work this week.

I can be built without touching code, measured without a scale, and sold without a storefront.
I grow when you invite strangers to tell friends, and I die when you stop answering.

What am I?

Think you've cracked the code? Reply to this email with your guess, and see if you're right!