Welcome to another issue of the no-BS newsletter dedicated to demystifying the world of passive income, where we share practical, reliable strategies to build and sustain income streams that work for you.

If you want to help someone else make money while they sleep, forward this email to them.

In today's issue:

I was on the kitchen floor that night, phone quiet, because AWeber had just shut my account, and my 100,000-person list vanished. I sat there for two hours and thought my life was over, which is a dramatic thing to admit out loud, but it’s true.

I ran seven kilometers that evening out of sheer panic and anger, which was five kilometers more than I’d ever run. When I came back, I did what anyone would do: I played video games and felt sorry for myself for a few days. Then my team woke me up: they’d found a backup from months before — 60,000 people — and an Israeli provider agreed to import it. So the worst felt slightly less fatal.

Here’s the messy turn: email income almost didn’t fall. My $3,000-per-mail “magic” became $1,000–$1,500 for a while, but we kept moving. The tech team built a traffic tool that added an extra 300 clicks a day, which later hit 1,000 clicks, and because my EPC stayed steady, revenue climbed. A disaster turned into double the business because we didn’t stop.

The truth is simple and ugly: you’ll blow something you thought permanent, and it won’t kill you. Because you treat setbacks as temporary and go looking for what changes, not who to blame, you get leverage where others see loss. That moment on the floor taught me to obsess less about perfection and more about systems that replace single points of failure.

A lost golden goose only stays lost if you give up.

Bought course after course, but still struggling financially?

Watched others crush it with the same strategies that don't work for you?

You're not cursed, and you’re not doomed to fail.

You're simply running faulty mental programming that sabotages success before it happens.

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And helps unlock infinite motivation, unstoppable drive, and effortless flow of money.

This is the secret successful people have that you've been missing. 

It’s the system that breaks the curse and finally makes you immune to shiny object syndrome.

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It’s time to unlock the motivation and willpower you need to double your income in the next 90 days, that’s been inside you this whole time.

Most people think they need more motivation. Cute. The real problem is that your fingers have a busier social life than you do. They’re opening tabs, grabbing snacks, scrolling garbage — all before you even ask them. And every one of those “innocent” habits drains the same willpower you need to build a business.

Here’s proof. I once blocked Ninegag, and for ten full days, my hands kept typing “9, Enter” like they were possessed. I’d open a new tab to work, and my fingers would be like, “Nah, memes.” That’s how deep these loops run. 

So when someone tells me they’re “too tired” to work at night, I don’t judge. I just know they’ve spent the whole day making Olympic-level micro-decisions: sugar or carbs, dopamine or doomscrolling, one more clip or bed. By 8 PM, their decision-making muscle looks like overcooked spaghetti.

Now, the truth. You don’t fix procrastination with inspiration. You fix it by cutting off the junk that hijacks you before lunch. Watch what you eat. Kill the infinite scroll. Do your business work first thing, before your brain wakes up and starts arguing with you.

Today, block one website that steals your soul and keep it blocked for 72 hours. If your fingers rebel, good — that means we finally found the problem.

Chris Voss didn’t ease into the episode — he blew it open by saying negotiations aren’t logical at all, which explains why “pitching benefits” rarely moves anyone. The guy spent 24 years talking kidnappers out of killing people, so when he says emotion beats logic every time, I listen. 

One moment that hit me hard was his take on the “F-word”: fair. He calls it a weapon people use when they’re frustrated, and once you hear him explain it, you’ll never un-hear it.

Now, why should you care? Because most of you are trying to sell to humans, not robots, and humans change only when they’re avoiding a loss. Voss shows exactly how to get prospects talking, not hiding behind fake “yeses.” 

This episode teaches you how to hear the truth you’ve been missing.

If you run an online business and you haven’t read Ogilvy on Advertising, you’re basically showing up to a gunfight with a pool noodle.

David Ogilvy is the godfather of persuasive advertising — the guy modern marketers quietly copy while pretending they “invented a new framework.” This book is a masterclass in what actually makes people buy: human psychology, attention, emotion, and the kind of copy that moves wallets.

Ogilvy speaks in principles, not trends. His methods work in email, funnels, ads, and even the random sales page you wrote at 2 AM after an energy drink. If you want to write words that consistently turn into money, this is the blueprint.

You can price me, chase me, but never truly buy;
I multiply effort when aligned — and kill it when split.

What am I?

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