Welcome to another issue of the no-BS newsletter dedicated to demystifying the world of passive income, where we share practical, reliable strategies to build and sustain income streams that work for you.

If you want to help someone else make money while they sleep, forward this email to them.

In today's issue:

We’ve all been there, walking into a buffet thinking we’ll feast like a king, only to realize halfway through the mashed potatoes that our eyes were bigger than our stomach?

That’s exactly how most people treat solo ads.

They come in starry-eyed, believing they’ve finally struck gold—a magic bullet to turn their laptop into an ATM. But here’s the cold, hard truth…

Solo ads aren’t for everyone.

And today, I’m laying down 9 no-BS reasons why solo ads might NOT be the right move for you—at least not yet.

Let’s dive in.

If you think solo ads will rain money into your bank account without lifting a finger, think again.

Solo ads work, but they’re not plug-and-play. They demand you to:

If the word “work” makes you sweat, stick to Netflix and chill.

Trying to push SEO audits or web design gigs through solo ads? Don’t bother.

Solo ads thrive on impulse buys—low-ticket offers that people can’t resist.

SEO and design? Those need trust and relationships. Save your ad budget and hit up Facebook Ads or Google instead.

If you’re the type who spends 68 hours a day (yes, that’s how it feels) dancing on TikTok for views, keep dancing.

But if you value time over money and want results faster than waiting for likes to turn into leads, solo ads are your ticket.

If you’re cranking out 1,000-word blog posts daily AND your niche is as obscure as “parrot cage engineering,” stick to blogging.

But if you’re competing in oversaturated spaces like marketing or finance, you’ll need paid traffic to stand out.

Patience is a virtue… unless you’re in online marketing.

Solo ads deliver traffic fast—sometimes within hours.

So if you’re happy waiting 6 months for Google’s algorithm to “find you,” solo ads aren’t your game.

Sending traffic straight to an affiliate link? Congrats—you’re burning money.

Solo ads without a list-building funnel is like trying to fill a bucket with a hole in it. Don’t do it.

Listen, if you’re living off ramen and couch surfing, solo ads are NOT your savior.

You need cash flow before you can grow. Get a job, save up, and then come back ready to play the game.

Let me be blunt—if your entire profit plan is based on a $7 front-end product, you’re toast.

Most profits come from upsells and deep backend offers. No backend = no bankroll.

Solo ads give you leads, but leads don’t buy on Day 1. They need nurturing.

If you’re not ready to send daily emails—or if your emails suck—hire someone to write them for you

Final thought? Solo ads aren’t for dreamers—they’re for doers.

If you’re ready to put in the work, build a list, and create a backend that prints cash… solo ads can change your life. But if you see yourself in any of these 9 points? Step away from the “Buy Now” button.

Fix the gaps first. Then come back and dominate. Your future self will thank you.

As our way of saying thanks for subscribing to the newsletter, we’d like to ship you a free copy of the Amazon best-seller List Building Lifestyle: Confessions of an Email Millionaire. This book shows how to build a scalable passive income online even if you’ve got no previous experience.

Claim your no cost copy by texting the word BOOK to +1 (917) 979-4483

You can also just click the button below if you’re reading this on your mobile device.

TEXT 'BOOK' TO CLAIM YOUR FREE COPY

This book costs $20 on Amazon, but if you text the word BOOK to +1 (917) 979-4483, you’ll receive a special link allowing you to get a free copy of the book plus $3,251.88 in bonuses (just chip in on S&H).

Success doesn’t start with a team. It starts with you.

And here’s the truth most people avoid—if you can’t lead yourself, you’ll never lead anyone else.

We’re conditioned to wait for permission. From school to the workplace, we’re told:

And when it’s time to step out and create our own plan—panic. Because suddenly, you’re the boss. There’s no one to hand you a checklist or pat you on the back.

You either make it happen—or you don’t. That’s the test.

Real leadership starts when you take full ownership—of your time, your choices, and your results.

And let’s be honest… Most people would rather stay comfortable than take that kind of responsibility.

Comfort zones are warm and cozy—but they’re also traps. They trick you into playing small. Into believing that safety is better than freedom.

But freedom? It demands action. It demands failing forward. And it demands that you stop asking for permission and start acting like the boss of your own life.

Because leaders don’t wait. They move. And if you’re not willing to move, someone else will.

So ask yourself—what’s holding you back? Fear? Perfectionism? Waiting for the “right time”?

Drop the excuses.

No one’s coming to save you. No one’s coming to push you. The only way out is to lead yourself first.

What can villains teach you about persuasion? 

According to Ben Settle, world leader in email copywriting education, quite a lot. Now, I don’t want you going around killing people. But I want you to start thinking of villains as people who are against the established order of things. If you want to make a difference in your market and even in the world, you should stop being a nice guy and start behaving like a villain.

Today’s podcast is all about how to behave like one.

Discover how to become more powerful, respected, have people perceive you as a leader and follow you. Finally, you’ll realize what makes the Joker the most dangerous and influential villain of all times, even if he has zero superpowers.

Now, throw away your nice guy’s syndrome and listen to the podcast.

Have you ever wondered if you can make a ton of money and leave a legacy at the same time?

Most people think you have to pick one—profit or purpose. This book says, why not both?

"Venture Meets Mission" dives into the world of social entrepreneurship, where building wealth and changing the world go hand in hand.

It’s not just theory either. The authors break down real-life examples of entrepreneurs who are making millions while solving some of the world’s biggest problems.

Whether you’re building your own business or just dreaming of breaking free from the 9-to-5 grind, this book will make you think bigger—and bolder—about what’s possible.

Don’t just make a living—make an impact.

I start with a problem and end with a breakthrough. 

I reveal mistakes but celebrate lessons. 

I turn failure into fuel and data into gold. 

What am I?

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