Welcome to another issue of the no-BS newsletter dedicated to demystifying the world of passive income, where we share practical, reliable strategies to build and sustain income streams that work for you.

If you want to help someone else make money while they sleep, forward this email to them.

In today's issue:

You know what’s funny? People think I’m some sort of digital marketing wizard just because I’ve cracked a few codes and made a few million. 

But the truth is, sometimes the simplest lessons in this game come from the ugliest truths—literally.

Case in point: landing pages.

A lot of folks I coach obsess over making their landing pages look "perfect." 

They hire designers, pay for flashy animations, and load their pages with heavy graphics. And you know what happens? 

They crash. Burn. Flop harder than a pancake on Sunday morning.

Here’s the deal: ugly almost always wins when it comes to landing pages.

It’s not about looking good. It’s about converting strangers into subscribers—and eventually buyers.

Ugly pages tend to out-convert those fancy "corporate" designs. 

Why? Because ugly doesn’t distract. It doesn’t confuse. It’s pure, raw, and gets straight to the point.

But here’s the kicker: It’s not enough to slap some ugly text on a white background. You need a killer headline that grabs attention faster than a toddler spotting a cookie jar.

Let’s talk numbers now.

One of my clients recently ran 300 clicks through one of our custom-built landing pages (we make them for free for our traffic buyers—yeah, we’re that good). He got a 50% opt-in rate. Six sales. 

This guy had never made a sale before!

You’d think he’d throw a party, right? Nope. He emailed us asking why he only got six sales.

Here’s the thing: before this, he had no clue what to expect. 

No one had taught him the basics of list-building or the power of follow-up. He had no idea that those six sales were pure gold—because now he had a list of warm prospects to nurture.

That’s why I preach about direct response marketing. 

Every piece of content—every email, ad, or landing page—should push people toward one clear action. 

No fluff. No distractions. Just results.

The Big Lesson: If you’re running traffic to a company’s generic landing page, you’re playing with fire. 

Most company pages are built to look good, not to convert. 

So, do yourself a favor: build your own. Or better yet, let me do it for you when you order traffic from us.

Remember: it’s not about looking pretty. It’s about making money. And in this world, ugly wins.

As our way of saying thanks for subscribing to the newsletter, we’d like to ship you a free copy of the Amazon best-seller List Building Lifestyle: Confessions of an Email Millionaire. This book shows how to build a scalable passive income online even if you’ve got no previous experience.

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You can also just click the button below if you’re reading this on your mobile device.

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You know what keeps most people stuck? Waiting for the perfect moment. The perfect plan. The perfect domain name (seriously).

But here’s the truth: perfect never comes.

A client of mine—a single mom hustling to make a better life—put her business on pause for a week over a simple decision: choosing a domain name. It wasn’t her fault. 

She was drowning in information, frozen by overthinking. But it was a perfect example of how we sabotage ourselves by overcomplicating what should be simple.

The solution? Imperfect action.

The Big Shift

As my friend once said, “You don’t have to get it right. You just have to get it going.”

Success doesn’t come from waiting for the stars to align. It comes from starting. 

It comes from stumbling forward, making mistakes, and learning as you go. Whether you’re building your list, launching your business, or writing your first email, it’s the action that teaches you what works—not the planning.

Think about riding a bike. You don’t master it by watching YouTube tutorials or reading books. You get on, you wobble, you scrape your knees, and eventually, you glide. 

Business is no different.

Why "Flawed" Beats "Frozen"

Here’s another truth bomb: The people you look up to in this space? They’re not perfect. Not even close. I’ve met some of the biggest names in online marketing, and guess what? They’ve got flaws, fears, and messy systems just like everyone else.

What sets them apart isn’t perfection. It’s that they take action despite their imperfections. They know they’ll fail, and they fail forward fast.

As one race car driver famously said, “If everything feels under control, you’re not going fast enough.”

Your Call to Action.

If you’re waiting to feel “ready,” stop. If you’re obsessing over small details that don’t move the needle, let them go. 

Success isn’t about being perfect. It’s about being consistent.

Every big success story starts with imperfect action. The only question is: will yours?

Have you ever wondered what it takes to not only create an online course that sells but also ensures that your students actually complete it and succeed? 

Join the conversation with Marisa Murgatroyd, a successful entrepreneur who defied the odds to build a thriving multimillion-dollar business. 

Don’t miss out: the ‘dopamine button’ PDF guide that reveals brain hacks to supercharge course engagement and sales.

Anxiety isn’t just an emotion; it’s a thief, stealing focus, energy, and potential. 

In Beyond Anxiety, Martha Beck shows you how to reclaim your mind and live with clarity and control.

This isn’t your typical “just breathe” guide. Beck dives into the root causes of anxiety, revealing how the stories we tell ourselves fuel our fears—and how to rewrite them for good. With her practical, no-nonsense approach, you’ll learn to quiet the noise, navigate challenges, and thrive in the face of uncertainty.

If you’re ready to stop anxiety from calling the shots, this book will be your new best friend.

I connect pages across the web,

But some paths I keep in check.

Search engines see me, yet I say,

"Don’t follow, just look away."

What am I?

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