Welcome to another issue of the no-BS newsletter dedicated to demystifying the world of passive income, where we share practical, reliable strategies to build and sustain income streams that work for you.

If you want to help someone else make money while they sleep, forward this email to them.

In today's issue:

Ever notice how marketers love shiny things?
Big red buttons. Animated GIFs. Gradient backgrounds that scream “Click me or die trying.”

I used to be one of those guys.

I’d obsess over which button color converts better — green, orange, or that weird shade of radioactive blue.
I ran test after test, convinced that somewhere out there was a magical button that would double my sales.

Spoiler: it never showed up.

After sending thousands of email campaigns, I discovered something weird:
The simpler my emails looked, the more money I made.

When I stripped away all the “marketing bling” and just used text links—you know, those plain blue hyperlinks hidden inside a sentence—sales went up. Every. Single. Time.

Why?

Because buttons make people skim. Links make people read.

When you drop a contextual link mid-sentence, the reader has to actually pay attention to what you’re saying before they decide to click. It turns a lazy clicker into an engaged buyer.

And here’s the kicker: I stopped optimizing for clicks altogether.
I stopped caring how many people clicked.
Because clicks don’t pay the bills—sales do.

You can trick someone into clicking a button, sure. But you can’t trick them into buying.
When you optimize for clicks, you end up with a list full of “window shoppers.”
When you optimize for sales, you build a list of buyers.

So forget the shiny buttons. Forget the fancy templates.
Plain text, honest conversation, and a few well-placed links will outconvert any button-fest email every day of the week.

Keep it ugly. Keep it real. Keep it converting.

Most people don’t lose their day; they give it away… to busywork, notifications, “quick questions.” This Wednesday, November 5th, at 12 PM ET, I’m hosting a private session where I’ll show you how to take it back.

Imagine finishing your most important, money-making tasks in just one focused hour, before most people have even finished their morning coffee.

This is for you if you want to finally stop being busy and start being profitable. You'll walk away with a clear system to get immediate traction on your biggest goals, giving you back hours of your day.

It’ll change how you work (and live) forever.

Here’s the mindset shift that quietly separates the stressed from the successful:

Money itself is rarely the problem.

Most of what people call “problems” are just invoices life sends you.
There’s a number attached, and once that number’s paid, the so-called “problem” vanishes.

But most people don’t see it that way.
They don’t just deal with money — they argue with it, fear it, fight about it.
They let it dictate their emotions, their relationships, even their self-worth.

When money becomes an emotional subject, it starts running your life.
Every bill feels like an attack. Every expense feels personal. Every financial setback becomes an identity crisis.

But here’s the liberating truth:
Money isn’t emotional — people are.

Money doesn’t care whether you’re angry, broke, or ecstatic. It just does its job.
It flows to those who treat it with respect — not worship.
It stays with those who use it as a tool — not a trophy.

When you stop assigning moral value to money (“rich people are greedy,” “spending is bad,” “saving is noble”), you finally start making decisions from a place of power, not panic.

And that’s where peace of mind lives.

Peace doesn’t come from having more money. It comes from having a healthy relationship with it.
When you can look at an expense and say, “Okay, that’s the cost to fix this,” without spiraling into stress or guilt — you’ve leveled up.

That’s when you realize something profound:
Money can solve problems, but it should never become one.

Because the moment you stop letting money define your mood, you become the kind of person who attracts more of it effortlessly.

Not because you’re chasing it — but because you’re finally not afraid of it.

What if authority isn’t earned through years of experience… but through the courage to publish what others are too scared to share?

In this episode, I talk with Csaba Borzási — the copywriter who turned himself from student to sought-after expert by dissecting legendary sales letters and teaching the insights he uncovered. His journey proves that authority isn’t handed out… It’s claimed.

We explore how Csaba built his credibility through consistent sales letter breakdowns, why he replaced nearly all his lead magnets with one powerful filtering book, and the fascinating neuroscience behind his “Belief Shifting Emails” that rewire how subscribers think.

You’ll also hear the truth about AI in copywriting — the part most “gurus” won’t tell you — and how Csaba uses it to enhance, not replace, his human touch.

This conversation will reshape the way you see authority, email marketing, and the myth of perfection. Hit play and dive in.

Most people think success is about doing more.
More content. More emails. More offers. More hustle.

Perry Marshall says — Nope.
Success comes from doing less… but doing the right things.

In 80/20 Sales and Marketing, Perry shows how 80% of your results come from 20% of your actions — and how to find that magic 20% so you can finally stop drowning in busywork.

You’ll learn how to identify the small number of clients, products, or campaigns that drive the bulk of your income — and how to double down on those.
You’ll also see how the 80/20 rule keeps multiplying: 20% of your 20% is 4%… and that 4% produces half your profits.

If you’ve ever felt like you’re working too hard for too little reward, this book will punch you in the gut (in a good way). It’ll force you to question everything you’re doing — and make you ruthlessly focused on what actually moves the needle.

Read it once, and you’ll start spotting 80/20 patterns everywhere — in your list, your offers, your time, even your life.

I don’t come from checkboxes or a single click —

I’m earned when questions meet answers that stick.

I show up in back-and-forth, not in raw data streams;

I’m warmer than a form-fill, but cooler than cold dreams.

What am I?

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