Welcome to another issue of the no-BS newsletter dedicated to demystifying the world of passive income, where we share practical, reliable strategies to build and sustain income streams that work for you.

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In today's issue:

Have you ever felt like you’re crashing a party you weren’t invited to?

That’s exactly how I felt when I first discovered online marketing.
Guys like Frank Kern, Ryan Deiss, and Russell Brunson were out there, sipping cocktails made of ad copy and conversion rates… and there I was — a chubby Ukrainian kid in Israel with a thick accent, wondering if I’d ever belong.

In high school, I was the “weird new kid.” My Hebrew was bad, my confidence was worse, and my classmates made sure I knew it. I found refuge online — not in business, but in video games. Because in a game, nobody cared about my accent. Nobody saw the chubby kid. They saw the player, the strategist, the thinker.

That’s when I realized something powerful: online, the only thing that matters is what’s between your ears.

Years later, when I discovered online marketing, that same realization hit me again — only this time, it wasn’t about gaming. It was about business, belonging, and permission.

See, for years I followed the marketing “legends.” I devoured their emails, watched their videos, and studied every word they said. But deep down, I didn’t believe I could be one of them.
I thought, “That’s for those guys. The ones with confidence. The ones who already belong.”

And for a while, that belief kept me stuck.

Then I made my first few sales. A few hundred bucks here. A thousand there. Slowly, something shifted. It wasn’t about the money — it was about the identity.
Bit by bit, I started feeling less like a fan… and more like a peer.

Until one day, I realized:
I don’t just belong. I am one of them.

The funny part?
The moment I gave myself permission to succeed — to stop waiting for someone else to knight me “worthy” — everything exploded.

And that’s the thing most people miss.
We grow up waiting for permission — from teachers, bosses, systems. We’re told, “You can do this after you pass that test, get that degree, or hit that milestone.”
But entrepreneurship doesn’t work like that.

No one’s going to show up and say,
“Congratulations! You are now officially allowed to make money online!”

It doesn’t happen.
You decide it.
You give yourself that permission.

Because here’s the truth:
You’ll never “feel ready.”
You’ll just reach a point where staying stuck hurts more than moving forward.

So if you’ve been hovering on the edge of your dream — watching from the sidelines, waiting for a sign — consider this it.

Give yourself permission to win.
Because the only difference between the “Internet Boys” and you…
is that they already did.

I stopped trying to outsmart algorithms years ago. Instead, I built a traffic system that quietly delivers 15,682 qualified visitors per day—without constant tweaking, testing or ad chasing.

The setup?
An “ugly” one-page site that filters buyers from browsers…
A traffic source that never runs dry…
And a structure that funds itself through affiliate profits.

Today, I’m letting you peek behind the scenes of this self-liquidating traffic system. If you’re tired of buying traffic that never converts, this session will completely reset how you think about scaling.

People love to preach that success is born from hustle, grind, and motivational quotes.

Nah.
It’s about spying.

Not the 007 kind — no tuxedos, no martinis (unless it’s Friday).
I’m talking about psychological espionage. Watching what works — in others and in yourself — and stealing it.

See, the people who rise fastest in business aren’t necessarily the smartest.
They’re the sneakiest.
They watch what others are doing right, take notes, and quietly outmaneuver them.

They reverse-engineer success like detectives at a crime scene.
They join email lists.
They sign up for funnels.
They watch sales calls pretending to be prospects.
They get inside the mind of the enemy — the competition, the customer, the market — and use what they find to get an unfair edge.

And here’s the kicker — the best spies don’t stop there.
They turn the magnifying glass inward.

They spy on their own thoughts.
Their excuses.
Their emotional tells when fear creeps in.
They notice when they’re playing small and call themselves out before anyone else can.

Because self-awareness is the highest form of intelligence.
When you start observing yourself with the same curiosity you use to analyze others, you start uncovering the truth about what’s actually holding you back.

Every limitation has fingerprints — and they’re usually your own.

So, if you want to win in business (or life), stop trying to “figure it out.”
Start spying it out.

Watch what the best are doing.
Watch what you’re doing.
And start connecting the dots no one else sees.

That’s how you stop living as the target…
and start living as the agent of your own success.

What do Microsoft, birthday party magic tricks, and Trump-style marketing have in common?

One man — Jack Turk.

In this episode, we dive into his wild ride from writing tech manuals for Age of Empires to performing magic shows, to running copy at GKIC. Jack unpacks why Trump’s media tactics actually work, where most marketers completely miss the mark on messaging, and why speed still beats perfection every time. Love him or hate him, you’ll walk away smarter — and probably a little entertained.

If you’ve ever felt like you’re drowning in a red ocean — fighting tooth and nail against endless competition — this book is your lifeboat.

Blue Ocean Strategy flips traditional business logic on its head. Instead of battling rivals in bloody markets where everyone’s selling the same thing, it teaches you how to sail where no one else dares to go — into wide open, uncontested “blue oceans” of opportunity.

It’s not just theory, either. The authors break down how brands like Cirque du Soleil, Southwest Airlines, and even Nintendo Wii rewrote the rules of their industries by creating demand instead of fighting for scraps of it.

The mindset shift here is massive:
Stop asking, “How do I beat them?”
Start asking, “How do I make them irrelevant?”

If you’re tired of blending in and ready to carve out your own lane — one where competition doesn’t even exist — this book will show you how to build that world.

Don’t just read it — apply it. Look at your offers, your emails, your niche. Where can you paint the ocean blue?

I wait in the wings, unseen and still,

I act when a whisper sparks a will.

I know your name, but not your face —

I open doors at the right time and place.

What am I?

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