Welcome to another issue of the no-BS newsletter dedicated to demystifying the world of passive income, where we share practical, reliable strategies to build and sustain income streams that work for you.

If you want to help someone else make money while they sleep, forward this email to them.

In today's issue:

What if I told you the biggest prison in the world isn’t Alcatraz, isn’t Guantanamo Bay… it’s the self-image inside your head?

Most people live like those two clueless little fish in that old parable—swimming around, not even realizing they’re in water. Your self-image is that water. It surrounds you. It shapes every decision. And it’s been programmed into you before you even hit puberty.

Sounds dramatic, right? But think about it. Why is it that someone can get smacked with a life-or-death warning from their doctor, swear they’ll quit smoking, and then light up on the way home?

It’s not the nicotine. It’s not the habit. It’s their self-image saying, “I’m a smoker. That’s who I am.”

And unless that changes, nothing else does.

Here’s the scary part: most people never question their self-image. They just accept it as gospel, even if it’s been sabotaging them for decades.

And the worst is when I see it with my students. I could give someone the exact blueprint I used to build my business—emails, landing pages, traffic sources, everything—and they’ll still fail.

Why? Because deep down they don’t believe they’re the kind of person who succeeds.

And here’s where it gets interesting. You can actually use this to explain why some people seem bulletproof. Take Donald Trump. Love him or hate him, his self-image is untouchable. You can throw every insult, impeachment, and CNN headline at him… and he wakes up the next morning with the same swagger.

That’s the power of self-image at work.

So here’s my challenge to you:
Are you swimming in water you’ve never even noticed?
What secret script is running your life without you questioning it?

Because until you find it, poke it, and rewrite it… You’ll keep hitting the same walls.

Imagine, for a moment, that your income isn't tied to a job. It isn't tied to a boss, a client, or the stock market. Instead, it flows to you automatically from 7 different streams you control. All built on the foundation of one simple asset. This is what an email-centric business makes possible.

This book lays out the entire step-by-step system. It's engineered to do one thing: replace your financial anxiety with a feeling of absolute control. I want to put a physical copy in your hands. The book is free. Just cover the small shipping charge, and to ensure you get results, I'm including my personal $3,271 AI Prompt & Template Kit at no extra cost. This is your blueprint for real security.

Let me ask you something blunt:
Who are you waiting for to tell you it’s okay to succeed?

Most of us don’t realize it, but we’ve been programmed since childhood to wait for approval. School trains us to wait for grades. Jobs train us to wait for promotions. Society trains us to wait for a gold star before we’re “allowed” to level up.

But here’s the kicker: in business, that permission slip never comes.

There’s no magical moment when the skies open up, the internet beams down holy light, and a booming voice declares: “You are now worthy of making money online!”

That’s not how it works.

Instead, success sneaks in bit by bit—when you take messy action, when you push through discomfort, when you keep going even though every part of you screams, “I don’t belong here.”

At first, you’ll feel like an outsider. You’ll doubt yourself. You’ll compare yourself to people who seem lightyears ahead. But each small win rewrites the script in your head. Every dollar earned, every milestone hit, is you signing your own permission slip.

The uncomfortable truth? If you don’t give yourself permission to succeed, no one else will.

So here’s the mindset shift: Stop waiting. Decide. Stamp your own ticket. Because the longer you wait for someone to “allow” you to succeed, the longer you’ll stay stuck watching others live the life you want.

Back in 1993—when most folks couldn’t even spell “email”—Ken McCarthy was already using the internet to sell. He spotted its potential before the rest of the world even woke up to it, and he’s been shaping the online marketing landscape ever since.

Now, the man many call the Godfather of Internet Marketing has taken an unexpected turn… into the world of books.

In this episode, we dive into Ken’s incredible journey, his unfiltered take on the state of online marketing today, and the surprising new path he’s blazing.

Here’s the deal: success doesn’t come from massive, overnight transformations. It comes from the boring, tiny things you do every single day.

That’s the whole thesis of James Clear’s Atomic Habits. He shows you how small tweaks—stacking one habit on top of another, adjusting your environment, making the “good” choice easier than the “bad” one—create insane long-term results.

Why should you care? Because building an online business is 90% habits. Writing emails daily. Driving traffic consistently. Testing offers relentlessly. None of it is glamorous. But stack these little wins and suddenly you wake up with a six-figure business that looks “overnight” to everyone else.

This book isn’t just theory—it’s a practical blueprint for rewiring your brain and routines so success becomes inevitable.

Don’t just read it. Apply one strategy this week. That’s how you’ll feel its power.

I measure progress but I’m not a clock.

I show results but I’m not a report.

Without me, you’re flying blind.

What am I?

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