Welcome to another issue of the no-BS newsletter dedicated to demystifying the world of passive income, where we share practical, reliable strategies to build and sustain income streams that work for you.

If you want to help someone else make money while they sleep, forward this email to them.

In today's issue:

Let’s get real for a second.

Everywhere you look, people love talking about "averages."

What’s the average conversion rate? What’s the average success rate? What’s the average income in this industry?

It drives me nuts.

Because "average" is just a fancy word for mediocre—and mediocrity is a disease.

Take my own life as an example.

For the last eight years, I’ve been sitting behind a desk, running my business, hammering out emails, building traffic campaigns... and I got hit with crippling lower back pain.

It sucked. I could barely move without feeling like an old man.

So I found a chiropractor—a no-BS, ex-Soviet military guy—who started twisting and turning me like a Rubik’s Cube.

I show up to my first class, and I see a bunch of people who’ve been there for six months—still barely moving.

My first thought? "Oh, hell no. That’s not going to be me."

And you know what the doc told me?

"You’re going to heal way faster because these people started from way worse places. Some were in wheelchairs. Some had brutal accidents. You’re different. Your results will be different."

Boom. That hit me hard.

And it’s the same damn thing in business.

Most people fail at list building. Most people suck at email marketing. Most people are terrified of paid traffic.

But that’s a tendency—not a destiny.

You don’t have to be like them.

Most people approach their business the same way those back pain patients approach their exercises—half-assed, distracted, and just going through the motions.

But the people who win? They show up with intensity. They apply themselves. They put in the reps.

So if you’ve ever looked at me, or Ben Settle, or Doberman Dan, or any other "guru" and thought, "Damn, I want that success NOW"...

I get it. But the truth is, you can’t shortcut the process.

Success is earned through skills, habits, and experience. You can’t "skip the line" to making 10K per month until your inner game is worth 10K per month.

And the people who become successful? They don’t listen to "averages."

They decide that they’ll be the exception.

So here’s my challenge to you:
Will you settle for being "average"?
Or will you break the tendency and create your damn destiny?

A leaked podcast episode reveals

How a Canadian immigrant escaped the 9-to-5, achieved financial freedom, and turned his life around using a simple little-known online business.

Plus, how average people from all walks of life are using his system to create

successful, sustainable, and scalable online income in just 4-8 weeks. 

Confidence Isn’t Born. It’s Built

Ever notice how some people seem born for success?

Like they just have that certainty—that unshakable confidence—while everyone else is second-guessing every move?

Spoiler alert: They weren’t born with it.

They built it.

And today, I want to show you how you can build it, too.

See, most people struggle because they’re waiting for proof.

They join a business, but since they haven’t made money yet, they don’t feel "qualified" to sell it.

They hold back. They hesitate. And that hesitation kills their success.

But here’s the truth:

Certainty comes first. Success follows.

Not the other way around.

Look at top earners, industry leaders, and sales masters. They all share one thing: an absence of doubt.

They don’t "hope" their offer is good. They know it’s good.

They don’t "try" to sell. They believe in what they’re offering.

And that belief is contagious.

Because here’s the secret: Sales is just the transfer of enthusiasm.

If you’re fired up, your prospect will be too. If you’re hesitant, they’ll feel it.

So how do you get there?

Most people operate as consumers—waiting for someone else’s system, someone else’s validation, or someone else’s permission to succeed.

Winners? They’re producers. They take initiative. They step up. They make things happen.

And that’s exactly what you need to do.

So, here’s your challenge:

Will you keep waiting for confidence to magically appear?

Or will you create it—right now—by committing fully to your success?

Your move.

Are you curious about how a former NFL player turned the tables and found extraordinary success in the real estate investing world?

With so many professional athletes facing financial challenges after their careers, Dean’s story is a refreshing departure from the norm. He not only managed to avoid the pitfalls but also soared to new heights by flipping and wholesaling over 500 houses and amassing an eight-figure rental portfolio. 

If you want to hear the secrets of Dean’s spectacular transformation and gain insights into real estate investing, this episode is an absolute must-listen! 

Get ready to be inspired and empowered as we explore the game-changing moves of an NFL star in the world of property investment.

Most entrepreneurs dream of scaling their business, but let’s be honest—most get stuck.

They work harder instead of smarter, drowning in day-to-day operations with no time to grow.

That’s where Scale by David Finkel & Jeff Hoffman comes in.

This book isn’t just another "work harder" pep talk. It’s a battle plan for turning your business into a self-sustaining, scalable machine so you can step back, make more money, and enjoy life.

Inside, you’ll learn:

If your goal is financial freedom without burnout, this book is your blueprint.

Grab Scale and start working on your business instead of just being in it.

I start with awareness and end with action. 

I attract, nurture, and convert without forcing the hand. 

Without me, leads dry up. 

What am I?

Think you've cracked the code? Reply to this email with your guess and see if you're right!