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Every issue of this newsletter gives you the exact systems, strategies, and principles I’ve used to generate 8 figures (almost entirely) with email marketing. So you can build your own systems that will carry you through the next algorithm change or recession. This is what actually works.
In today's issue:
Bad Math, Thin Funnels, and the Illusion of Expensive Traffic
The 3-Click System Generating $2,145 Per Day Without Selling Anything
Time to Quit Trying
State of Internet Network Marketing With Ferny Ceballos
The Automatic Customer by John Warrillow

"The key is not to prioritize what's on your schedule, but to schedule your priorities." – Stephen Covey

FROM MY WORLD
Bad Math, Thin Funnels, and the Illusion of Expensive Traffic
Traffic didn’t just get harder for no reason. It got harder because more people jumped in, the platforms wanted more money, and the rules started changing so fast that most people couldn’t keep up. What used to be simple now feels like you need to learn a whole new skill just to run one campaign without losing money.
I see this every time I talk to someone new. As soon as we start talking about traffic—Google, Facebook, YouTube, placements, bidding, tracking—the conversation changes. It’s not a real conversation anymore. It’s just stress. Too many details. Too many choices. Too many ways to mess up before you even have your coffee.
Nobody tells you this, but hiring an agency doesn’t fix the problem. I have an agency. I still check my stats every day. I still find places where we’re overspending. I still have to tell them to turn off things that should never have been running. All it takes is one missed setting, one new placement you didn’t see, and your budget disappears while everyone says it’s all 'optimized.'
So people run to free traffic like it’s the moral high ground. Blogging, social, SEO. “At least it doesn’t cost money.” I tried that path. Long days. Endless work. After fourteen hours, I made two sales. You don’t feel smart doing that. You feel like you wasted your time. Not because it never works, but because you know it can’t grow, and deep down you feel it.
The real trap shows up when math enters the picture.
“I sell a $47 product. Traffic costs $1,000. I need 20 sales. I won’t get them. Paid traffic is for rich people.”
That sentence has killed more businesses than bad ads ever did.
Because it assumes the sale is the end of the story. But it’s not.
The sale is just the start. It’s how you get a customer. Once you see it that way, traffic isn’t scary anymore. It gets predictable. You stop worrying about the first sale and start building real value—follow-up, more offers, systems that let one customer matter for months or even years, not just a few minutes.
That’s what changed everything for me. I didn’t just make better ads. I built a better business.
Traffic isn’t expensive. Thin funnels are.
If your numbers don’t add up right now, it doesn’t mean you’re bad at getting traffic.
It just means you’re stopping too soon.

SMILE, THEN SCROLL


MY GIFT FOR YOU
The 3-Click System Generating $2,145 Per Day Without Selling Anything
The internet is drowning in complexity right now.
Everyone's building massive sales funnels, creating endless content, managing social media accounts, dealing with customer support. The list never ends.
Steve Clayton and Aidan Booth took the opposite approach - they stripped everything down to one webpage and three clicks. That's the entire system.
The system doesn’t rely on AI and requires no selling or product creation…
Just a simple webpage that generates $2,145 per day.
Thursday at 2 PM EST, we’re breaking down exactly how this works in a live session.
You'll see the simple webpage, learn how to carbon copy it, plus see how it can generate $7K in 7 days.
There's a strict 200-seat limit, and we’re expecting a full house.

MINDSET MAKEOVER
Time to Quit Trying
Most people think quitting is a sign of intelligence. “You tried. It didn’t work. Time to be realistic.”
That sounds smart. It sounds safe. But it quietly kills more potential than failure ever does.
Here’s what really happens when you start something new. Your past shows up right away. Every failure, every missed chance, every project you never finished lines up and says, 'See? This is how it ends.' And because that voice sounds familiar and makes sense, you believe it.
I lived in that tug of war for years. One part of me said, “Stop embarrassing yourself. You’ve failed before. This will be no different.” The other part didn’t have proof. It just refused to shut up. No data or guarantees. Just a stubborn sense that the story wasn’t finished yet.
That’s the trap most people miss.
Most people think belief comes after results. But really, belief is what you pay up front. You don’t get certainty first. You get it last, after you’ve kept going without proof. That’s uncomfortable because your brain hates working without evidence and will do anything to pull you back to what’s familiar.
Here’s the truth: you don’t quit because it’s not working. You quit because you want to feel safe again.
Relentlessness isn’t doing the same thing forever. That’s stubbornness. Relentlessness is being willing to change how you move without changing that you move. New approach. New angle. Same direction.
So here’s the challenge today. Stop asking, “Is this going to work?”
Start asking, “What would I try next if quitting wasn’t an option?”
That question changes everything. It forces you to look for the next step instead of the exit.

FOR YOUR LISTENING PLEASURE
State of Internet Network Marketing With Ferny Ceballos
I sat down with Ferny Ceballos, and we talked about things most people in network marketing avoid. No hype or tricks. Just structure, leverage, and why most people work much harder than they need to.
Ferny started out in a place nobody expects: MIT, aerospace, a 'great' job that looked good on paper but felt empty after three days. What stood out to me wasn’t his résumé. It was how quickly things changed when he stopped relying on effort and started building systems that brought in serious people instead of chasing maybes.
We talked about why social media prospecting burns people out, why leaders often fight new ideas, and how building a business that brings prospects to you changes everything. Less convincing. Fewer dead-end talks. Better people.
If you’ve ever felt busy but stuck, this episode will shake things up for you—in a good way. Listen with a notebook. You’ll probably hear your own story in it.

CURATED READS
The Automatic Customer by John Warrillow
This book quietly solves the real problem most funnels have. They stop at the sale and call it a win.
Warrillow makes one thing clear: One-time sales are weak. Customers who stay are your real leverage.
If you’ve ever looked at your numbers and thought, 'Even if this works, I’ll have to keep feeding the machine forever,' this book will change how you think.
It shows you how to:
Turn buyers into repeat customers
Build predictability instead of pressure
Make the second, third, and tenth sale do the heavy lifting
Read this and suddenly, paid traffic doesn’t feel risky anymore. It just makes sense. Because when customers stick around, the numbers finally work in your favor.

RIDDLE ME THIS
Can You Crack The Code?
I’m invisible in screenshots,
Ignored in dashboards,
But I decide who survives long-term.
What am I?
Think you've cracked the code? Reply to this email with your guess, and see if you're right!
I grow quietly while you sleep,
but only if you feed me while awake.
Neglect me, and time works against you.
Nurture me, and time becomes your partner.
The answer is: Investment.





