Welcome to another issue of the no-BS newsletter dedicated to demystifying the world of passive income, where we share practical, reliable strategies to build and sustain income streams that work for you.

If you want to help someone else make money while they sleep, forward this email to them.

In today's issue:

You know what makes Batman, well… Batman?
It’s not the gadgets. Not the Batmobile. Not even the cape.

It’s the story.

Every single time a new Batman movie drops, what do they do? They drag you back through the alley where little Bruce Wayne watches his parents get gunned down. We’ve seen it a hundred times. We could recite it in our sleep. Yet Hollywood never skips it.

Why? Because without the origin story, the bat costume just looks like a grown man in tights.

Now here’s the kicker: your personal brand works the same way.

If you don’t have a story—and if you’re not willing to repeat it until you’re sick of your own voice—your “brand” is just a logo and some colors. Forgettable. Bland. Invisible in a sea of noise.

I used to worry that even my name—Igor—would hurt my sales. After all, outside of Eastern Europe, how many Igors do you know? But what I thought was a weakness became my biggest advantage. In this industry, when someone says “Igor,” there’s no confusion about who they mean. That’s branding.

The lesson? Stop hiding behind tactics and start telling your damn story. Over and over. Until people can repeat it back to you.

Because when people buy you, they stop comparing you. And in a crowded market, that’s the only way to shine.

Imagine waking up with the ability to make snap money moves in minutes, say “no” to time-wasters without guilt, and magnetize opportunities instead of chasing them. That’s what the Money Magnetics Transformative Experience delivers. 

And for the next 72 hours, your regular pass comes with a free VIP upgrade. That means an extra two hot-seat calls with me, six months of mastermind access, and priority support—all folded into one small investment. This isn’t theory. It’s a two-weekend reset that rips out the poverty malware and installs the millionaire code so procrastination dies, opportunities stick, and your income multiplies.

Deadline: Thursday, October 2nd at 11:59 PM PST. Miss it, and the door slams shut.

Most people don’t fail because they’re dumb, lazy, or unlucky.
They fail because they hesitate.

They hover over the “buy” button.
They think about making that call.
They talk about launching that project “soon.”

And soon becomes never.

Here’s the thing: winners don’t wait for “the right time.” Winners create the right time by deciding—and then backing up that decision with action.

It doesn’t matter if the decision is perfect. What matters is movement because movement creates clarity, while hesitation creates rot.

But here’s where it gets hazardous: every time you break a promise to yourself—every time you say, “I’ll do it tomorrow” and don’t—you’re training your brain to take you less seriously. You’re teaching yourself that your own word doesn’t matter.

That’s why indecision is so deadly. It doesn’t just slow you down—it eats away at your self-respect.

Now compare that to the rare person who treats their word like law. They say, “I’ll have it done by Thursday,” and come hell or high water, it’s done by Thursday. They don’t just build momentum in their business—they build trust in themselves. And once you trust yourself, opportunities and confidence multiply like crazy.

The mindset shift is simple:

Because in business and in life, success doesn’t belong to the smartest or the most talented. It belongs to the people who move while everyone else hesitates.

Email newsletters aren’t just a side hustle anymore—they’re full-blown media businesses. But making one profitable takes more than just hitting “send.” You need strategy, systems, and a clear path to monetization.

In this episode, Matt McGarry—founder of Grow Letter and advisor to some of the biggest newsletters in the game—breaks down what it really takes to scale from a few hundred subscribers to millions. He shares how to structure your content so readers look forward to every issue, the most effective ways to keep them engaged long-term, and the insider strategies for turning those readers into revenue. From sponsorships and ad placement to retention tactics and growth levers, Matt lays out the exact blueprint successful newsletters use to become media empires.

Whether you’re just starting out or already running a growing list, you’ll walk away with a roadmap for transforming a simple email newsletter into a sustainable, income-generating asset.

Here’s the thing about money: it doesn’t like desperate energy. The more you chase it, the faster it runs. But the moment you flip the script and see money as an ally instead of a monster… it starts showing up everywhere.

That’s exactly what Stuart Wilde drills into your brain in The Trick to Money Is Having Some! It’s not another dry personal finance manual about budgeting spreadsheets and skipping lattes. Wilde’s whole angle is about your relationship with money—why it avoids you, why it clings to some people, and how to shift your energy so you attract it instead of repel it.

It’s weird, it’s practical, and it’s uncomfortable in all the right ways. Honestly, half the book feels like he’s holding up a mirror you don’t want to look into… but once you do, you realize that the way you think and feel about money is either your biggest block or your biggest superpower.

If you’ve been grinding hard but your bank account still looks like a bad joke, this book will slap you out of your money fog. Read it, argue with it, but most importantly—apply it.

Pro tip: don’t just buy it. Reread it once a year. Your financial reality will thank you.

I’m marketing’s sniper, not its spray.

I pick key accounts, then pave the way.

With tailored campaigns designed to impress,

Guess what I am—it’s not hard to guess.

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