Welcome to another issue of the no-BS newsletter dedicated to demystifying the world of passive income, where we share practical, reliable strategies to build and sustain income streams that work for you.

If you want to help someone else make money while they sleep, forward this email to them.

In today's issue:

I was browsing  Facebook the other day, minding my own business, when something caught my eye…

Ads.

A lot of ads.

Nothing surprising, right? Except these ads weren’t from established businesses.

They were from people I know—folks working two jobs, some with no business experience. Suddenly, they were running Facebook ads like seasoned marketers.

And that’s when it hit me…

The internet has completely demolished the barriers to entry.

No more gatekeepers. No more high costs. No more “you need a big name to compete.”

Now, anyone with a brain and a credit card can launch an ad and go toe-to-toe with massive corporations.

And while I love that—because it means the economy is booming—it also means most people are getting marketing wrong.

What’s the mistake?

They’re selling products.

They’re screaming, “My lotion is better than their lotion!” or “My course is cheaper and faster than that other course!”

Here’s the problem: That’s what everyone does.

And when everyone’s shouting the same thing, customers stop listening.

Your ad becomes just another speck of dust in the marketing windstorm.

The secret?

Sell ideas instead.

Big, bold, exciting ideas that make people lean in and say, “Wait, I’ve never thought about it like that before.”

Think of Eugene Schwartz, one of the greatest copywriters ever. He didn’t sell products. He sold new ways of thinking.

That’s exactly how I launched my Stilled Traffic product. I didn’t say, “Here’s a traffic source that’s cheaper and better.”

I started with an idea:

By the time people got to my offer, they were already sold on the idea—my product was just the natural next step.

So, if your ads aren’t working…

If your emails aren’t getting clicks…

If you’re blending in with the crowd instead of standing out…

Ask yourself: Am I selling a product, or am I selling an idea?

Because until you make that switch, you’re just another voice in the noise.

Want to generate leads and sales on autopilot even if you’re a complete beginner? The 1-Click List Machine is a done-for-you system that helps you build a money-making email list in 30-60 minutes with zero tech skills.

Limited spots available! 

Ever feel like nobody takes you seriously?

You’re out there trying to build your business, grow your audience, or get some traction—yet it feels like you’re screaming into the void.

Frustrating, right?

Here’s the harsh truth: Authority is everything.

If people don’t see you as someone worth listening to your words, no matter how valuable—will get ignored.

But what if I told you there’s a shortcut to building instant credibility?

A way to go from being invisible to being seen as a leader in your space?

Here it is: Borrow authority.

That’s right—steal the spotlight from people who already have it.

How?

By interviewing experts.

Think about it: Every successful person you admire once started as a nobody. They weren’t born famous. They had to claw their way into the spotlight.

And one of the fastest ways to do it? Association.

When you interview an expert, a few things happen:

This isn’t a theory. It’s a proven strategy.

Some people built entire careers off this one technique.

They start with zero authority, interview an expert, publish the conversation, and—boom—they’re suddenly on the map.

A single interview can open doors to:

And here’s the best part: Experts love to talk.

As long your audience aligns with their brand, they’ll be happy to chat.

So if you’ve been struggling to get noticed if you feel stuck in a sea of competition…

Stop waiting for people to recognize your value.

Go and borrow authority.

Because once people see you standing next to an expert, they’ll stop ignoring you—and start paying attention.

Looking for an insightful conversation that delves into the world of entrepreneurship? 

Look no further than the latest episode of our podcast, featuring Simone Vincenzi! 

Whether you're passionate about activism or entrepreneurship, there's a place for you to make a difference. 

So tune in and let's make a difference together!

Ever wish you could get inside your prospect’s head and make them say YES before they even realize it?

That’s exactly what Buying Trances by Joe Vitale teaches you how to do.

Most marketers try to persuade people. Big mistake.

Vitale reveals a much smarter approach: guiding prospects into a mental state where buying feels like the natural next step.

No pressure. No arm-twisting. Just effortless influence.

Inside this book, you’ll discover:

If you want to sell more, market smarter, and close deals effortlessly, this book is a must-read.

Go grab it. Your bank account will thank you.

I measure the price of attention, 

but not a sale. 

The lower I go, 

the more you prevail.

What am I?

Think you've cracked the code? Reply to this email with your guess and see if you're right!