Welcome to another issue of the no-BS newsletter dedicated to demystifying the world of passive income, where we share practical, reliable strategies to build and sustain income streams that work for you.

If you want to help someone else make money while they sleep, forward this email to them.

In today's issue:

Ever feel like your to-do list is laughing at you?

I used to think more time = more productivity. You know, wake up early, grind till sunset, hustle harder, blah blah blah.

But then life punched me in the face—in the form of two kids, an international move, and enough bureaucracy to make Kafka cry. I moved to Bulgaria. I had to get the kids into school, navigate a healthcare system I couldn’t spell, AND keep my business running. Spoiler: I barely worked.

And somehow…
I got MORE done.

Why? Because I was forced to focus. No time for fluff, only the needle-movers.

When you’ve only got one hour, you don’t waste it organizing your Dropbox folder. You write the damn email. You create the campaign. You pull the trigger.

Funny enough, my most profitable days are the ones where my calendar’s packed tighter than a Ryanair flight. Why? Because when time is scarce, clarity becomes king.

But here’s the kicker, most people miss…

They think their problem is time.
Nope.
Their problem is priorities.

Let me explain...

I used to wing it. I had no goals, just a vague idea of “I wanna make more money online.” It worked, sort of. But it was like throwing spaghetti at the wall and hoping for steak.

Then I started studying Dan Kennedy. Grumpy as hell, but scary productive. Not because he’s smarter. Not because he has a clone army writing his stuff.
It’s because he lives and dies by structure.

And the foundation of structure?
Goals.

Crystal-clear, non-negotiable goals.

Once I nailed mine, everything shifted.
Suddenly, I wasn’t just “working”—I was executing.
Every action had a purpose. Every hour had a mission.

So next time you complain about not having enough time?

Ask yourself:

“Am I actually working on what matters?”
Or am I just pretending to be productive so I can feel better about scrolling    Instagram for 45 minutes?

Trust me, the truth hurts.
But it’s also the only thing that’ll set you free.

As my way of saying thanks for subscribing to the newsletter, I’d like to ship you a free copy of my Amazon best-seller, List Building Lifestyle: Confessions of an Email Millionaire. This book shows how to build a scalable passive income online, even if you’ve got no previous experience.

Claim your no-cost copy by texting the word BOOK to +1-917-979-4483.

You can also just click the button below if you’re reading this on your mobile device.

This book costs $20 on Amazon, but if you text the word BOOK to +1-917-979-4483, you’ll receive a special link allowing you to get a free copy of the book plus $3,251.88 in bonuses (just chip in on S&H).

Let’s talk about one of the dumbest things smart people do.

They overthink the starting line.

They try to plan every step, map out the logic, and get everything perfect before they begin. Sounds responsible, right?

Except it’s a surefire way to kill momentum before it starts.

Look, the brain doesn’t crave logic when starting something new. It craves a win. A fast, simple, dumb-looking win. Something that says, “Hey, I’m not totally useless. Maybe I can actually do this.”

It’s not about learning. It’s about believing.

And you can’t believe until you experience progress.

That’s why courses that start with paperwork, or “important theory,” or 20-minute welcome videos tank. They lose people in the first five minutes.

The game-changing mindset here?
Structure your growth around motivation, not information.

Let the first step be laughably easy. Make it so no-brainer that a 12-year-old with a sugar crash could pull it off. Let people feel like a genius right away.

Then build on that.

Want someone to finish your program, launch their business, or finally take action?

Start them with the equivalent of “one step left, one step right.”

And here’s where it gets good…

This isn’t just for online courses.
It works in your emails. Your webinars. Your funnels. Your coaching.

The moment you stop trying to “educate” and start trying to “motivate,”
you become dangerous.

Now you’re playing with human psychology. Now you're creating transformations, not just transactions.

Remember:

The most powerful change doesn’t come from knowledge. It comes from momentum.

So next time you’re tempted to start with the “important stuff,” ask yourself…

What’s the first tiny win I can give them to make them believe?

In this episode, I’m joined by the “World’s Most Disciplined Man,” Craig Ballantyne, a performance coach, bestselling author, and the guy who’s helped thousands of entrepreneurs cut through the noise and take back control of their lives. 

Craig is here to flip the script on everything you think you know about discipline, productivity, and focus. We dig into why most people stay stuck, even when they’re grinding hard. From chasing trends to falling for distraction traps, Craig breaks down how we lose sight of what truly matters, and how to get it back. He offers a new lens on what real success and freedom actually look like. 

If you’re tired of doing “all the right things” and still feeling stuck, this is mentorship at its finest, and you won’t want to miss it.

Look, I love complexity as much as the next nerd with a funnel obsession...
But when it comes to building a business that prints money and frees your time?
Complexity is cancer.

Enter Simplify—a book that will smack you upside the head with a truth most entrepreneurs avoid:

The simplest business wins. Every. Single. Time.

Koch (yeah, the same guy behind the 80/20 Principle) breaks down how legendary businesses—from McDonald's to IKEA—crushed their industries by doing less than their competitors. But what did they do?
They did it with brutal clarity and ruthless focus.

You'll learn about two dominant strategies:

Apply this to your online biz, and you’ll instantly see what to kill, what to scale, and why your customers aren’t buying what you’re selling (yet).

This isn’t just a “read it and nod” book. It’s a “read it and delete half your to-do list” kind of book.
And that’s why it made it into this week’s shortlist.

Pro tip: Read with a red pen. You’ll be cutting more than you underline.

I don’t need millions, just moments.

I hijack your attention, not your wallet.

I show up where I’m least expected,

And leave your brand forever connected.

What am I?

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