Welcome to another issue of the no-BS newsletter dedicated to demystifying the world of passive income, where we share practical, reliable strategies to build and sustain income streams that work for you.

If you want to help someone else make money while they sleep, forward this email to them.

In today's issue:

  • Burned My Million Dollar Playbook

  • [Registration Required]: Get All The Perks of AI Video Traffic— Without The Personal Cost

  • The Treadmill or a Marathon?

  • Secrets Of The Millionaire Brain with John Assaraf

  • Oversubscribed by Daniel Priestley

FROM MY WORLD

Burned My Million Dollar Playbook

For years, I was obsessed with becoming a "closer," not a better marketer or a clearer communicator, but the guy who could look someone in the eye, on a call or in person, and make them say yes.

I went all in. I studied copywriting, NLP, persuasion tricks, and even paid $2,000 for Jordan Belfort's Straight Line System. Everyone said closers were the real winners online, so I tried to become one.

And every time I flipped into closing mode, the same thing happened. My tone tightened, my emails lost oxygen, my Skype calls felt awkward and heavy, and even when I said the "right" words, the prospect felt me wanting the sale too badly, which meant they pulled back.

Then I would spiral. I’d replay the call, rewrite the email in my head, and beat myself up for pushing too soon or waiting too long.

Here's what finally hit me, and it wasn't comfortable. The issue wasn't my skill set but the objective itself.

Closing is about winning, and winning automatically turns the conversation into a zero-sum game where the other person feels like they're about to lose money, safety, or control, which is why objections show up on cue: no money, no time, no confidence, maybe later. Resistance is the natural response to pressure, and pressure kills trust.

So I stopped trying to close. I started having real conversations instead.

My only goal was simple: see if we’re a good fit, find the real problem, and check if what I offer actually helps. Then I’d say, 'Let me show you what this looks like. You can say yes or no. Either way is fine.'

That single change removed the neediness instantly. People relaxed, leaned in, and when they said yes, it wasn't fragile or forced—it stuck.

Switching from closing to just discovering if I could help is what let me build several six-figure businesses. No pressure, no scripts, no tricks. Just clarity and goodwill.

Try this: stop chasing sales this week, and start five real conversations instead. Watch how people respond when they don’t feel hunted.

MY GIFT FOR YOU

This Is One of the Few Things I’d Hate for You to Miss (Really)

Most people think video traffic means content, cameras, and being “out there.”

Kristine Mirelle runs scroll-stopping AI video ads that tap built-in short-form traffic and promote offers for her — while staying completely off camera.

People who've attended her training are making AI videos while sitting in their scrubs watching Netflix. Some are even getting paid to create AI videos for other businesses.

This Friday, she’s breaking down how to set this up fast — even if you feel too old to start, overwhelmed by AI stuff, or want high-converting video traffic without attention or visibility.

If you promote offers and want a new way that the crowds haven't caught up to yet, this is worth seeing. 

(cover handling and shipping fees only)

MINDSET MAKEOVER

The Treadmill or a Marathon?

Most people think being productive means doing more—longer to-do lists, waking up earlier, checking more boxes. But that’s exactly why they end up tired and always behind.

Here’s the trap. If you measure productivity by how many tasks you finish, your brain will keep you busy all day. Checking email, scrolling, 'getting ready'—it all feels like progress, even if nothing important actually moves forward.

I went through this in cycles. Three or four days where I felt unstoppable, then a week of doing almost nothing—just moving emails around, jumping between tabs, telling myself I’d start tomorrow. It wasn’t laziness. It was energy leaking out.

Two things were draining everything: emotional baggage and lack of focus.

One argument in the morning, one annoying comment, one thing left unsaid—and suddenly the whole day is gone. Your energy gets stuck replaying what already happened. If your goal isn’t clear, your brain just fills up with noise. Noise feels safer than actually committing to something important.

The truth is, productivity isn’t about working harder. It’s about having the right direction.

When the goal is clear and meaningful, focus becomes automatic. You don't negotiate with yourself; you just move, just like when a deadline is real and personal, everything unnecessary disappears without willpower.

Here’s what changed everything for me. I stopped mixing different types of work. I do writing, thinking, and planning before noon. Calls and meetings with people come after. One drains me, the other needs a full tank. Mixing them ruined both.

Being busy feels productive. But real focus is what actually gets results.

FOR YOUR LISTENING PLEASURE

Secrets Of The Millionaire Brain with John Assaraf

John Assaraf didn’t start out confident or successful. He worked in a factory, making $1.65 an hour, doing a job he hated, and he believed this was probably how his life would always be.

Then one man asked him a question that made him stop and think: Are you interested, or are you committed?

Committed means you decide and don’t quit. That question changed how John saw himself.

In this episode, we talk about why saying positive things to yourself doesn’t work by itself, and why what you do every day matters more than what you hope for. We also explain why people procrastinate, why they sometimes mess things up on purpose, and why the brain likes comfort more than progress unless you train it.

If you’ve ever known the right thing to do but still didn’t do it, this episode explains why—and how to fix it.

CURATED READS

Oversubscribed by Daniel Priestley

Most businesses spend their days chasing leads, clicks, and attention, usually by shouting louder in markets that are already tired of being yelled at.

Daniel Priestley takes the opposite approach.

Oversubscribed is about designing a business so well-positioned and clearly differentiated that demand naturally exceeds supply, creating authority, momentum, and waiting lists without gimmicks or fake scarcity.

Instead of pushing harder, Priestley shows you how to think about leverage, positioning, and timing—why “more leads” is often the wrong goal, how selectivity can increase profits, and how being known for something specific makes customers come to you.

If you’ve ever felt like you’re constantly chasing instead of being chosen, this book offers a much calmer—and far more powerful—way to play the game.

Read it, then ask yourself a question that can quietly change everything:

What would need to change for people to line up instead of me chasing them?

RIDDLE ME THIS

Can You Crack The Code?

I grow when you remove things,
I become clearer when you narrow my focus,
And the more specific I am, the more valuable I get.

What am I?

Think you've cracked the code? Reply to this email with your guess, and see if you're right!

I can make you rich or keep you broke.
I’m shaped by repetition, not intention.
You practice me daily—whether you want to or not.

The answer is: Habit.

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